INVESTIGATING THE FACTORS INFLUENCING ADOPTION INTENTIONS OF CHATGPT FOR SPORT EVENTS

Metin Argan; Halime Dinç

Makale detayları

INVESTIGATING THE FACTORS INFLUENCING ADOPTION INTENTIONS OF CHATGPT FOR SPORT EVENTS

Yazarlar:

Metin Argan | Halime Dinç

Yayıncı:

Ankara University

Ana Başlıklar:

Spor ve Rekreasyon

Dergi:

SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi Vol.23 Issue 2, pp.77-97

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001351528

pISSN:

1304-284X

Anahtar kelimeler:

Özet:

 The growing interest in artificial intelligence tools like ChatGPT has led to numerous studies examining its role in enhancing information access, decision-making, and task efficiency across various domains. This study investigates the key factors influencing the adoption of ChatGPT as a tool for engaging with and learning about sports events, which encompass diverse content, formats, and objectives. Specifically, the research explores the effects of perceived ease of use, perceived usefulness, attitude, and subjective norms on behavioral intention and word-of-mouth WOM as mechanisms for technology dissemination. Adopting a quantitative approach, the study employs survey research to test a conceptual framework linking these six variables. The findings reveal that perceived ease of use and perceived usefulness positively influence users attitudes toward ChatGPT, which in turn shape their behavioral intention to use the technology for learning about sports events. Additionally, subjective norms significantly impact behavioral intention and directly contribute to word-of-mouth sharing. Behavioral intention further emerges as a crucial factor, strongly driving word-of-mouth recommendations. These results offer valuable insights for future research on ChatGPT, specifically within the context of sports events. Practical implications suggest that event organizers and technology developers should prioritize improving ChatGPTs usability and perceived benefits to enhance adoption and encourage positive dissemination through user recommendations.

 The growing interest in artificial intelligence tools like ChatGPT has led to numerous studies examining its role in enhancing information access, decision-making, and task efficiency across various domains. This study investigates the key factors influencing the adoption of ChatGPT as a tool for engaging with and learning about sports events, which encompass diverse content, formats, and objectives. Specifically, the research explores the effects of perceived ease of use, perceived usefulness, attitude, and subjective norms on behavioral intention and word-of-mouth WOM as mechanisms for technology dissemination. Adopting a quantitative approach, the study employs survey research to test a conceptual framework linking these six variables. The findings reveal that perceived ease of use and perceived usefulness positively influence users attitudes toward ChatGPT, which in turn shape their behavioral intention to use the technology for learning about sports events. Additionally, subjective norms significantly impact behavioral intention and directly contribute to word-of-mouth sharing. Behavioral intention further emerges as a crucial factor, strongly driving word-of-mouth recommendations. These results offer valuable insights for future research on ChatGPT, specifically within the context of sports events. Practical implications suggest that event organizers and technology developers should prioritize improving ChatGPTs usability and perceived benefits to enhance adoption and encourage positive dissemination through user recommendations.

 The growing interest in artificial intelligence tools like ChatGPT has led to numerous studies examining its role in enhancing information access, decision-making, and task efficiency across various domains. This study investigates the key factors influencing the adoption of ChatGPT as a tool for engaging with and learning about sports events, which encompass diverse content, formats, and objectives. Specifically, the research explores the effects of perceived ease of use, perceived usefulness, attitude, and subjective norms on behavioral intention and word-of-mouth WOM as mechanisms for technology dissemination. Adopting a quantitative approach, the study employs survey research to test a conceptual framework linking these six variables. The findings reveal that perceived ease of use and perceived usefulness positively influence users attitudes toward ChatGPT, which in turn shape their behavioral intention to use the technology for learning about sports events. Additionally, subjective norms significantly impact behavioral intention and directly contribute to word-of-mouth sharing. Behavioral intention further emerges as a crucial factor, strongly driving word-of-mouth recommendations. These results offer valuable insights for future research on ChatGPT, specifically within the context of sports events. Practical implications suggest that event organizers and technology developers should prioritize improving ChatGPTs usability and perceived benefits to enhance adoption and encourage positive dissemination through user recommendations.

 The growing interest in artificial intelligence tools like ChatGPT has led to numerous studies examining its role in enhancing information access, decision-making, and task efficiency across various domains. This study investigates the key factors influencing the adoption of ChatGPT as a tool for engaging with and learning about sports events, which encompass diverse content, formats, and objectives. Specifically, the research explores the effects of perceived ease of use, perceived usefulness, attitude, and subjective norms on behavioral intention and word-of-mouth WOM as mechanisms for technology dissemination. Adopting a quantitative approach, the study employs survey research to test a conceptual framework linking these six variables. The findings reveal that perceived ease of use and perceived usefulness positively influence users attitudes toward ChatGPT, which in turn shape their behavioral intention to use the technology for learning about sports events. Additionally, subjective norms significantly impact behavioral intention and directly contribute to word-of-mouth sharing. Behavioral intention further emerges as a crucial factor, strongly driving word-of-mouth recommendations. These results offer valuable insights for future research on ChatGPT, specifically within the context of sports events. Practical implications suggest that event organizers and technology developers should prioritize improving ChatGPTs usability and perceived benefits to enhance adoption and encourage positive dissemination through user recommendations.

Makale detayları

INVESTIGATING THE FACTORS INFLUENCING ADOPTION INTENTIONS OF CHATGPT FOR SPORT EVENTS

Yazarlar:

Metin Argan | Halime Dinç

Yayıncı:

Ankara University

Ana Başlıklar:

Spor ve Rekreasyon

Dergi:

SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi Vol.23 Issue 2, pp.77-97

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001351528

pISSN:

1304-284X

Sport events

technology acceptance model

theory of planned behaviour

word of mouth

ChatGPTSport events

technology acceptance model

theory of planned behaviour

word of mouth

Sayı

Makale detayları

Yazarlar: Metin Argan | Halime Dinç

Yayıncı: Ankara University

Ana Başlıklar: Spor ve Rekreasyon

Dergi: SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi Vol.23 Issue 2, pp.77-97

Belge Tipi: Makale

Yayın Tarihi: 6/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001351528

pISSN: 1304-284X

Sayı

Yazarlar:

Metin Argan | Halime Dinç

Yayıncı:

Ankara University

Ana Başlıklar:

Spor ve Rekreasyon

Dergi:

SPORMETRE Beden Eğitimi ve Spor Bilimleri Dergisi Vol.23 Issue 2, pp.77-97

Belge Tipi:

Makale

Yayın Tarihi:

6/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001351528

pISSN:

1304-284X