RANKING OF NURSES' PRIORITIES REGARDING WORKING CONDITIONS AND CORPORATE IMAGE COMPONENTS: AN AHP APPLICATION

Haydar Kerem Hoşgör; Murat Sezgin

Makale detayları

RANKING OF NURSES' PRIORITIES REGARDING WORKING CONDITIONS AND CORPORATE IMAGE COMPONENTS: AN AHP APPLICATION

Yazarlar:

Haydar Kerem Hoşgör | Murat Sezgin

Yayıncı:

Selcuk University

Ana Başlıklar:

Sağlık Yönetimi

Dergi:

Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi Issue 17, pp.50-67

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001321835

pISSN:

1309-6729

Anahtar kelimeler:

Özet:

 Analytical Hierarchy Process AHP, one of the multi-criteria decision-making techniques, was used in this study, which was conducted to rank nurses perceptions of working conditions and corporate image according to their relative importance weight. In this study, using Saatys 1-9 scale, pairwise comparisons of 20 nurses working in a public health institution were used. A hierarchical structure was created through 32 statement sub-criteria consisting of five main criteria: problems arising from the nature of the work, organizational problems, systemic problems, managerial problems and infrastructure-related problems. Six main criteria corporate communication, service quality, appearance, staff quality, behavior, and physical competence were used to rank nurses corporate image priorities. As a result of the study, it was determined that the main criterion given the most importance by nurses was systemic problems with a local weight value of 0.500. It was determined that the sub-criteria with the highest global weight value related to the main criterion of systemic problems were: lack of personnel 0.151, inadequacy of salaries and benefits 0.135, and violence in health 0.098. It was revealed that the sub-criterion that nurses attributed the lowest relative importance to problems related to working conditions was inadequate cleaning service with a global weight value of 0.001. In addition, it was determined that the main criterion of the corporate image that was given the most importance by nurses was service quality with a local weight value of 0.439, and the lowest was corporate communication with 0.026.

 Analytical Hierarchy Process AHP, one of the multi-criteria decision-making techniques, was used in this study, which was conducted to rank nurses perceptions of working conditions and corporate image according to their relative importance weight. In this study, using Saatys 1-9 scale, pairwise comparisons of 20 nurses working in a public health institution were used. A hierarchical structure was created through 32 statement sub-criteria consisting of five main criteria: problems arising from the nature of the work, organizational problems, systemic problems, managerial problems and infrastructure-related problems. Six main criteria corporate communication, service quality, appearance, staff quality, behavior, and physical competence were used to rank nurses corporate image priorities. As a result of the study, it was determined that the main criterion given the most importance by nurses was systemic problems with a local weight value of 0.500. It was determined that the sub-criteria with the highest global weight value related to the main criterion of systemic problems were: lack of personnel 0.151, inadequacy of salaries and benefits 0.135, and violence in health 0.098. It was revealed that the sub-criterion that nurses attributed the lowest relative importance to problems related to working conditions was inadequate cleaning service with a global weight value of 0.001. In addition, it was determined that the main criterion of the corporate image that was given the most importance by nurses was service quality with a local weight value of 0.439, and the lowest was corporate communication with 0.026.

 Analytical Hierarchy Process AHP, one of the multi-criteria decision-making techniques, was used in this study, which was conducted to rank nurses perceptions of working conditions and corporate image according to their relative importance weight. In this study, using Saatys 1-9 scale, pairwise comparisons of 20 nurses working in a public health institution were used. A hierarchical structure was created through 32 statement sub-criteria consisting of five main criteria: problems arising from the nature of the work, organizational problems, systemic problems, managerial problems and infrastructure-related problems. Six main criteria corporate communication, service quality, appearance, staff quality, behavior, and physical competence were used to rank nurses corporate image priorities. As a result of the study, it was determined that the main criterion given the most importance by nurses was systemic problems with a local weight value of 0.500. It was determined that the sub-criteria with the highest global weight value related to the main criterion of systemic problems were: lack of personnel 0.151, inadequacy of salaries and benefits 0.135, and violence in health 0.098. It was revealed that the sub-criterion that nurses attributed the lowest relative importance to problems related to working conditions was inadequate cleaning service with a global weight value of 0.001. In addition, it was determined that the main criterion of the corporate image that was given the most importance by nurses was service quality with a local weight value of 0.439, and the lowest was corporate communication with 0.026.

 Hemşirelerin çalışma koşullarına ve kurumsal imaja ilişkin algılarının göreli önem ağırlıklarına göre sıralanması amacıyla gerçekleştirilen bu çalışmada çok kriterli karar verme tekniklerinden biri olan Analitik Hiyerarşi Prosesi AHP kullanılmıştır. Saatynin 1-9 ölçeğinin kullanıldığı bu çalışmada, bir kamu sağlık kurumunda görev yapan 20 hemşirenin ikili kıyaslamalarına başvurulmuştur. İşin doğasından kaynaklı sorunlar, örgütsel sorunlar, sistemsel sorunlar, yönetimsel sorunlar ve altyapı kaynaklı sorunlar olmak üzere beş adet ana kriterden oluşan 32 ifadelik alt kriter vasıtasıyla hiyerarşik bir yapı oluşturulmuştur. Hemşirelerin kurumsal imaj önceliklerinin sıralanmasında ise altı adet ana kriterden kurumsal iletişim, hizmet kalitesi, görünüm, personelin niteliği, davranış, fiziki yeterlilik faydalanılmıştır. Çalışma sonucunda hemşireler tarafından en fazla önem atfedilen ana kriterin 0,500 lokal ağırlık değeriyle sistemsel sorunlar olduğu saptanmıştır. Sistemsel sorunlar ana kriterine bağlı en yüksek global ağırlık değerine sahip olan alt kriterlerin ise sırayla; personel eksikliği 0,151, maaş ve yan ödemelerin yetersizliği 0,135 ve sağlıkta şiddet 0,098 olduğu tespit edilmiştir. Çalışma koşullarıyla ilgili sorunlara hemşireler tarafından en düşük göreli önem atfedilen alt kriterin ise 0,001 global ağırlık değeriyle yetersiz temizlik hizmeti olduğu ortaya konulmuştur. Buna ek olarak hemşireler tarafından en fazla önem atfedilen kurumsal imaj ana kriterin 0,439 lokal ağırlık değeriyle hizmet kalitesi, en düşüğün ise 0,026 ile kurumsal iletişim olduğu saptanmıştır.

Makale detayları

RANKING OF NURSES' PRIORITIES REGARDING WORKING CONDITIONS AND CORPORATE IMAGE COMPONENTS: AN AHP APPLICATION

Yazarlar:

Haydar Kerem Hoşgör | Murat Sezgin

Yayıncı:

Selcuk University

Ana Başlıklar:

Sağlık Yönetimi

Dergi:

Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi Issue 17, pp.50-67

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001321835

pISSN:

1309-6729

Nurse

Working Conditions

Health System

Türkiye

Analytical Hierarchy ProcessHemşire

Çalışma Koşulları

Sağlık Sitemi

Türkiye

Analitik Hiyerarşi Prosesi

Sayı

Makale detayları

Yazarlar: Haydar Kerem Hoşgör | Murat Sezgin

Yayıncı: Selcuk University

Ana Başlıklar: Sağlık Yönetimi

Dergi: Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi Issue 17, pp.50-67

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001321835

pISSN: 1309-6729

Sayı

Yazarlar:

Haydar Kerem Hoşgör | Murat Sezgin

Yayıncı:

Selcuk University

Ana Başlıklar:

Sağlık Yönetimi

Dergi:

Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi Issue 17, pp.50-67

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001321835

pISSN:

1309-6729