PERCEIVED SOCIAL RISK AND BUYING BEHAVIOUR ON APPAREL RETAIL STORE  CHOICE AMONG GENERATION Y FEMALE STUDENTS

E.T. Maziriri; B. A. Mokoena

Makale detayları

PERCEIVED SOCIAL RISK AND BUYING BEHAVIOUR ON APPAREL RETAIL STORE CHOICE AMONG GENERATION Y FEMALE STUDENTS

Yazarlar:

E.T. Maziriri | B. A. Mokoena

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2016 Vol.8 Issue 1, pp.86-99

Belge Tipi:

Makale

Yayın Tarihi:

5/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000809031

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

Shopping at the right store with the right social reputation may be essential for  many customers. As such, store choice has become an area of concern for the  retailer, with no clear verdict as to what drives customers in the selection of a  store. The primary objective of the current study was to determine the influence of  perceived social risk and buying behaviour on retail store apparel choice among  Generation Y female students in southern Gauteng, South Africa. The sample  frame for the study included Generation Y students from North-West University  and Vaal University of Technology in southern Gauteng, South Africa. A non- probability convenience sampling procedure was utilised and data from 370  completed questionnaires were analysed. In addition, pre-testing and pilot testing  preceded the main survey. Managerial implications of the findings,  recommendations, limitations and future research directions are alluded to in this  paper.

Makale detayları

PERCEIVED SOCIAL RISK AND BUYING BEHAVIOUR ON APPAREL RETAIL STORE CHOICE AMONG GENERATION Y FEMALE STUDENTS

Yazarlar: E.T. Maziriri | B. A. Mokoena

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2016 Vol.8 Issue 1, pp.86-99

Belge Tipi: Makale

Yayın Tarihi: 5/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000809031

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

E.T. Maziriri | B. A. Mokoena

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2016 Vol.8 Issue 1, pp.86-99

Belge Tipi:

Makale

Yayın Tarihi:

5/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000809031

Sıklık:

İki Yıllık

eISSN:

1309-8047