Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise

Kenan Ok; Güven Kaya

Makale detayları

Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise

Yazarlar:

Kenan Ok | Güven Kaya

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Mühendislik | Ormancılık Politikası | Ekonomisi ve Hukuku

Dergi:

Turkish Journal of Forestry Vol.24 Issue 2, pp.99-110

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295041

pISSN:

2149-3898

Anahtar kelimeler:

Özet:

 Research areas of the study is Çerkeş Forest Enterprise. In the study, demand of logs of third class normal length 3SNB Austrian pine, Scotch pine, and fir logs included in the 13 sales by auction conducted between 2017 May and 2018 June were investigated. The main aim of the research is to calculate the demand functions of the products examined, to compare the functions regarding characteristics of statistic and economic by using two different approaches defined as total sales volume and total offer level and the data sets produced from the same sales. Secondary aim of the study is to discuss the possibilities of using the appropriate demand functions for improving the marketing programs. Multiple correlation and multiple linear regression analysis were used in the research. As a result, it has been determined that multiple correlation and regression analyzes based on the data produced with the total offer levels approach can produce the log demand equations for Austrian pine, Scotch pine, and fir with a higher statistical confidence level and that the equations can reflect the economic rules more accurately. Negative cross elasticities calculated from demand equations generated for the Çerkeş Forest Enterprise show that the fir logs and Austrian pine logs are the complementary goods. Positive values of cross elasticities prove that Austrian pine - Scotch pine logs and fir - Scotch pine logs are substitute goods in the Çerkeş.

 Research areas of the study is Çerkeş Forest Enterprise. In the study, demand of logs of third class normal length 3SNB Austrian pine, Scotch pine, and fir logs included in the 13 sales by auction conducted between 2017 May and 2018 June were investigated. The main aim of the research is to calculate the demand functions of the products examined, to compare the functions regarding characteristics of statistic and economic by using two different approaches defined as total sales volume and total offer level and the data sets produced from the same sales. Secondary aim of the study is to discuss the possibilities of using the appropriate demand functions for improving the marketing programs. Multiple correlation and multiple linear regression analysis were used in the research. As a result, it has been determined that multiple correlation and regression analyzes based on the data produced with the total offer levels approach can produce the log demand equations for Austrian pine, Scotch pine, and fir with a higher statistical confidence level and that the equations can reflect the economic rules more accurately. Negative cross elasticities calculated from demand equations generated for the Çerkeş Forest Enterprise show that the fir logs and Austrian pine logs are the complementary goods. Positive values of cross elasticities prove that Austrian pine - Scotch pine logs and fir - Scotch pine logs are substitute goods in the Çerkeş.

 Research areas of the study is Çerkeş Forest Enterprise. In the study, demand of logs of third class normal length 3SNB Austrian pine, Scotch pine, and fir logs included in the 13 sales by auction conducted between 2017 May and 2018 June were investigated. The main aim of the research is to calculate the demand functions of the products examined, to compare the functions regarding characteristics of statistic and economic by using two different approaches defined as total sales volume and total offer level and the data sets produced from the same sales. Secondary aim of the study is to discuss the possibilities of using the appropriate demand functions for improving the marketing programs. Multiple correlation and multiple linear regression analysis were used in the research. As a result, it has been determined that multiple correlation and regression analyzes based on the data produced with the total offer levels approach can produce the log demand equations for Austrian pine, Scotch pine, and fir with a higher statistical confidence level and that the equations can reflect the economic rules more accurately. Negative cross elasticities calculated from demand equations generated for the Çerkeş Forest Enterprise show that the fir logs and Austrian pine logs are the complementary goods. Positive values of cross elasticities prove that Austrian pine - Scotch pine logs and fir - Scotch pine logs are substitute goods in the Çerkeş.

 Çalışmanın araştırma alanı Çerkeş Orman İşletmesidir. Araştırmada 2017 Mayıs ve 2018 Haziran arasında yapılmış 13 ayrı açık artırmalı satışta yer almış Sarıçam, Karaçam ve Göknar 3. Sınıf normal boy 3SNB tomruk talebi incelenmiştir. Araştırmanın ana amacı aynı satışlardan üretilmiş veri setleri kullanarak toplam satış hacmi ve toplam teklif düzeyleri şeklinde tanımlanmış iki ayrı yaklaşımla, incelenen ürünlerin ayrı ayrı talep fonksiyonlarını hesaplamak, elde edilen fonksiyonların iktisadi ve istatistik açıklayıcılıklarını karşılaştırmaktır. Çalışmada uygun fonksiyonların, pazarlama programlarının geliştirilmesinde kullanım olanaklarını tartışmak ikincil bir hedef olarak ele alınmıştır. Araştırmada çoklu korelasyon ve regresyon analizlerinden yararlanılmıştır. Sonuç olarak, toplam teklif düzeyleri yaklaşımıyla üretilen verilere dayalı çoklu korelasyon ve regresyon analizlerinin, Sarıçam, Karaçam ve Göknar 3SNB tomruk talep denklemlerini istatistik açıdan güven düzeyi daha yüksek bir şekilde üretebildiği, denklemlerin iktisadi ilişkileri daha doğru yansıtabildiği saptanmıştır. Elde edilen talep denklemlerine dayanarak hesaplanan pozitif çapraz esneklik değerleri, Çerkeş OİMnin Karaçam ve Sarıçam ile Göknar ve Sarıçam 3SNB tomrukları arasında ikame mal ilişkisi olduğunu, bulunan negatif çapraz esnekliklerden ise Göknar ve Karaçam 3SNB tomrukları arasında tamamlayıcı mal ilişkisi bulunduğunu ortaya çıkarmıştır.

Makale detayları

Comparison of demand analysis approaches in auction sales and marketing management: The Case of Çerkeş Forest Enterprise

Yazarlar:

Kenan Ok | Güven Kaya

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Mühendislik | Ormancılık Politikası | Ekonomisi ve Hukuku

Dergi:

Turkish Journal of Forestry Vol.24 Issue 2, pp.99-110

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295041

pISSN:

2149-3898

Aggregate demand

Bid

Log

Elasticity

Complementary goods

Substitute goodsToplam talep

Fiyat teklifi

Tomruk

Elastikiyet

Tamamlayıcı mal

İkame mal

Sayı

Makale detayları

Yazarlar: Kenan Ok | Güven Kaya

Yayıncı: Isparta University of Applied Sciences

Ana Başlıklar: Mühendislik | Ormancılık Politikası | Ekonomisi ve Hukuku

Dergi: Turkish Journal of Forestry Vol.24 Issue 2, pp.99-110

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001295041

pISSN: 2149-3898

Sayı

Yazarlar:

Kenan Ok | Güven Kaya

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Mühendislik | Ormancılık Politikası | Ekonomisi ve Hukuku

Dergi:

Turkish Journal of Forestry Vol.24 Issue 2, pp.99-110

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001295041

pISSN:

2149-3898