The mediating role of food neophilia on the satisfaction of individuals attending cooking courses and the effect of satisfaction on revisit intention

Tuba Aldemir; Berre Zeynep Uçan Kayaalp

Makale detayları

The mediating role of food neophilia on the satisfaction of individuals attending cooking courses and the effect of satisfaction on revisit intention

Yazarlar:

Tuba Aldemir | Berre Zeynep Uçan Kayaalp

Yayıncı:

Balıkesir University

Ana Başlıklar:

Mutfak Sanatları

Dergi:

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 52, pp.307-324

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001332305

pISSN:

1301-5265

Anahtar kelimeler:

Özet:

 Peoples attitudes towards experiencing foods they do not know or have never tasted before play a decisive role in their consumption preferences. Food neophilia also appears to have a positive impact on this situation and contributes to the tendency to be open to new experiences. This study aimed to reveal the effect of food neophilia on individuals participation in cooking courses. In the study where quantitative research method was used, survey technique was used as a data collection tool. SPSS program was used to analyze the online survey data applied to 393 people who attended cooking courses. According to the results obtained; It has been determined that food neophilia is effective in individuals participation in cooking courses. It has been determined that experiencing new dishes in cooking classes satisfies individuals desire to escape from the daily routine, including different culinary cultures in cooking class curriculums satisfies individuals desire to gain cultural experience and it has been determined that sharing these courses with their social circles positively contributes to individuals desire to increase their prestige levels. In addition, experiencing new and different foods in cooking courses increases the satisfaction level of individuals; therefore, it has been shown to encourage the desire to re-attend cooking classes.

 Peoples attitudes towards experiencing foods they do not know or have never tasted before play a decisive role in their consumption preferences. Food neophilia also appears to have a positive impact on this situation and contributes to the tendency to be open to new experiences. This study aimed to reveal the effect of food neophilia on individuals participation in cooking courses. In the study where quantitative research method was used, survey technique was used as a data collection tool. SPSS program was used to analyze the online survey data applied to 393 people who attended cooking courses. According to the results obtained; It has been determined that food neophilia is effective in individuals participation in cooking courses. It has been determined that experiencing new dishes in cooking classes satisfies individuals desire to escape from the daily routine, including different culinary cultures in cooking class curriculums satisfies individuals desire to gain cultural experience and it has been determined that sharing these courses with their social circles positively contributes to individuals desire to increase their prestige levels. In addition, experiencing new and different foods in cooking courses increases the satisfaction level of individuals; therefore, it has been shown to encourage the desire to re-attend cooking classes.

 Peoples attitudes towards experiencing foods they do not know or have never tasted before play a decisive role in their consumption preferences. Food neophilia also appears to have a positive impact on this situation and contributes to the tendency to be open to new experiences. This study aimed to reveal the effect of food neophilia on individuals participation in cooking courses. In the study where quantitative research method was used, survey technique was used as a data collection tool. SPSS program was used to analyze the online survey data applied to 393 people who attended cooking courses. According to the results obtained; It has been determined that food neophilia is effective in individuals participation in cooking courses. It has been determined that experiencing new dishes in cooking classes satisfies individuals desire to escape from the daily routine, including different culinary cultures in cooking class curriculums satisfies individuals desire to gain cultural experience and it has been determined that sharing these courses with their social circles positively contributes to individuals desire to increase their prestige levels. In addition, experiencing new and different foods in cooking courses increases the satisfaction level of individuals; therefore, it has been shown to encourage the desire to re-attend cooking classes.

 Kişilerin daha önce bilmedikleri veya tatmadıkları yiyecekleri deneyimlemeye karşı gösterdikleri tutum, tüketim tercihleri üzerinde belirleyici rol oynamaktadır. Yiyecek neofilisinin de bu duruma pozitif yönde etki ettiği ve yeni deneyimlere açık olma eğilimine katkı sağladığı görülmektedir. Bu çalışmada yiyecek neofilisinin, bireylerin yemek kurslarına katılımı üzerine olan etkisinin ortaya konulması amaçlanmıştır. Nicel araştırma yönteminin kullanıldığı çalışmada, veri toplama aracı olarak anket tekniğinden yararlanılmıştır. Yemek kurslarına katılan 393 kişiye çevrim içi olarak uygulanan anket verilerinin analizi için SPSS programı kullanılmıştır. Elde edilen sonuçlara göre; bireylerin yemek kurslarına katılımında yiyecek neofilisinin etkili olduğu tespit edilmiştir. Yemek kurslarında yeni yemekler deneyimlemenin bireylerin günlük hayatın rutininden kaçış isteğine, yemek kurslarının eğitimlerinde farklı mutfak kültürlerine yer vermelerinin bireylerin kültürel deneyim sağlama isteğine ve bu eğitimleri çevreleriyle paylaşmalarının bireylerin prestij seviyelerini artırma isteğine olumlu katkıda bulunduğu belirlenmiştir. Ayrıca yemek kurslarında yeni ve farklı yiyecekler deneyimlemenin bireylerin memnuniyet düzeyini artırdığı; dolayısıyla yemek kurslarına yeniden katılma isteğini teşvik ettiği görülmüştür.

Makale detayları

The mediating role of food neophilia on the satisfaction of individuals attending cooking courses and the effect of satisfaction on revisit intention

Yazarlar:

Tuba Aldemir | Berre Zeynep Uçan Kayaalp

Yayıncı:

Balıkesir University

Ana Başlıklar:

Mutfak Sanatları

Dergi:

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 52, pp.307-324

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001332305

pISSN:

1301-5265

Food neophilia

Cooking courses

Cooking trainingYiyecek neofilisi

Yemek kursları

Aşçılık eğitimi

Sayı

Makale detayları

The mediating role of food neophilia on the satisfaction of individuals attending cooking courses and the effect of satisfaction on revisit intention

Yazarlar: Tuba Aldemir | Berre Zeynep Uçan Kayaalp

Yayıncı: Balıkesir University

Ana Başlıklar: Mutfak Sanatları

Dergi: Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 52, pp.307-324

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001332305

pISSN: 1301-5265

Food neophilia

Cooking courses

Cooking trainingYiyecek neofilisi

Yemek kursları

Aşçılık eğitimi

Sayı

Yazarlar:

Tuba Aldemir | Berre Zeynep Uçan Kayaalp

Yayıncı:

Balıkesir University

Ana Başlıklar:

Mutfak Sanatları

Dergi:

Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Vol.27 Issue 52, pp.307-324

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001332305

pISSN:

1301-5265