Exploring the Relationships among Internal Marketing, Work Engagement, Job Performance and Turnover Intention: An Empirical Application in Sports Organizations

Süleyman Murat Yıldız

Makale detayları

Exploring the Relationships among Internal Marketing, Work Engagement, Job Performance and Turnover Intention: An Empirical Application in Sports Organizations

Yazarlar:

Süleyman Murat Yıldız

Yayıncı:

Marmara University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Eurasian Research in Sport Science Vol.9 Issue 1, pp.15-26

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001320721

pISSN:

2636-8269

Anahtar kelimeler:

Özet:

 This study aimed to determine the relationships between internal marketing, work engagement, job performance, and turnover intention by focusing on sports organizations. The data was obtained from employees of public organizations providing sports services in the west of Turkey. Four different scales were used for data collection: The IM-11 Scale developed by Yildiz and Kara 2017, the UWES-3 scale developed by Schaufeli et al. 2019, the job performance scale developed by Sigler and Pearson 2000, and the turnover intention scale developed by Landau and Hammer 1986. Relationships between variables were determined by correlation and hierarchical regression analyses. Correlation analysis showed that internal marketing had a significant and positive relationship with both work engagement and job performance, and it also indicated a significant and positive relationship between work engagement and job performance. This analysis also showed that turnover intention was significantly and negatively related to internal marketing, work engagement, and job performance. On the other hand, hierarchical regression analysis showed that work engagement had a partial mediating effect between internal marketing and job performance, and similarly, work engagement had a partial mediating effect between internal marketing and turnover intention. These results revealed that sports organizations should give importance to internal marketing and practices that attract employees to work in order to increase employees job performance and at the same time reduce their turnover intention.

 This study aimed to determine the relationships between internal marketing, work engagement, job performance, and turnover intention by focusing on sports organizations. The data was obtained from employees of public organizations providing sports services in the west of Turkey. Four different scales were used for data collection: The IM-11 Scale developed by Yildiz and Kara 2017, the UWES-3 scale developed by Schaufeli et al. 2019, the job performance scale developed by Sigler and Pearson 2000, and the turnover intention scale developed by Landau and Hammer 1986. Relationships between variables were determined by correlation and hierarchical regression analyses. Correlation analysis showed that internal marketing had a significant and positive relationship with both work engagement and job performance, and it also indicated a significant and positive relationship between work engagement and job performance. This analysis also showed that turnover intention was significantly and negatively related to internal marketing, work engagement, and job performance. On the other hand, hierarchical regression analysis showed that work engagement had a partial mediating effect between internal marketing and job performance, and similarly, work engagement had a partial mediating effect between internal marketing and turnover intention. These results revealed that sports organizations should give importance to internal marketing and practices that attract employees to work in order to increase employees job performance and at the same time reduce their turnover intention.

 This study aimed to determine the relationships between internal marketing, work engagement, job performance, and turnover intention by focusing on sports organizations. The data was obtained from employees of public organizations providing sports services in the west of Turkey. Four different scales were used for data collection: The IM-11 Scale developed by Yildiz and Kara 2017, the UWES-3 scale developed by Schaufeli et al. 2019, the job performance scale developed by Sigler and Pearson 2000, and the turnover intention scale developed by Landau and Hammer 1986. Relationships between variables were determined by correlation and hierarchical regression analyses. Correlation analysis showed that internal marketing had a significant and positive relationship with both work engagement and job performance, and it also indicated a significant and positive relationship between work engagement and job performance. This analysis also showed that turnover intention was significantly and negatively related to internal marketing, work engagement, and job performance. On the other hand, hierarchical regression analysis showed that work engagement had a partial mediating effect between internal marketing and job performance, and similarly, work engagement had a partial mediating effect between internal marketing and turnover intention. These results revealed that sports organizations should give importance to internal marketing and practices that attract employees to work in order to increase employees job performance and at the same time reduce their turnover intention.

 Bu çalışmada, spor örgütlerine odaklanılarak, içsel pazarlama, işe cezbolma, iş performansı ve işten ayrılma niyeti arasındaki ilişkilerin belirlenmesi amaçlanmıştır. Çalışmanın verileri Türkiyenin batısında bulunan, spor hizmeti sunan kamu örgütleri çalışanlarından elde edilmiştir. Veri toplama amacıyla dört farklı ölçek kullanılmıştır. Bunlar Yıldız ve Kara 2017 tarafından geliştirilen IM-11 Ölçeği, Schaufeli vd. 2019 tarafından geliştirilen UWES-3 ölçeği, Sigler ve Pearson 2000 tarafından geliştirilen iş performansı ölçeği, ve Landau ve Hammer 1986 tarafından geliştirilen işten ayrılma ölçeğidir. Değişkenler arasındaki ilişkiler korelasyon ve hiyerarşik regresyon analizleri ile belirlenmiştir. Korelasyon analizi, içsel pazarlamanın hem işe cezbolma hem de iş performansı ile anlamlı ve pozitif ilişkiye sahip olduğunu, ayrıca işe cezbolma ile iş performansı arasında anlamlı ve pozitif ilişki olduğunu göstermiştir. Aynı zamanda bu analiz, işten ayrılma niyetinin içsel pazarlama, işe cezbolma ve iş performansı ile anlamlı ve negatif ilişkili olduğunu da göstermiştir. Diğer taraftan, hiyerarşik regresyon analizi, işe cezbolmanın içsel pazarlama ve iş performansı arasında kısmi aracılık etkisinin olduğunu, benzer şekilde, işe cezbolmanın içsel pazarlama ve işten ayrılma niyeti arasında kısmi aracılık etkisinin olduğunu göstermiştir. Bu sonuçlar, çalışanların iş performansının artması ve aynı zamanda işten ayrılma niyetinin azalması için, spor örgütlerinin içsel pazarlama ve çalışanları işe cezbedici uygulamalara önem vermeleri gerektiğini ortaya koymuştur.

Makale detayları

Exploring the Relationships among Internal Marketing, Work Engagement, Job Performance and Turnover Intention: An Empirical Application in Sports Organizations

Yazarlar:

Süleyman Murat Yıldız

Yayıncı:

Marmara University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Eurasian Research in Sport Science Vol.9 Issue 1, pp.15-26

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001320721

pISSN:

2636-8269

İnternal marketing

work engagement

job performanceİçsel pazarlama

işe cezbolma

iş performansı

işten ayrılma niyeti

spor ötgütleri

Sayı

Makale detayları

Yazarlar: Süleyman Murat Yıldız

Yayıncı: Marmara University

Ana Başlıklar: Turizm (Diğer)

Dergi: Eurasian Research in Sport Science Vol.9 Issue 1, pp.15-26

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001320721

pISSN: 2636-8269

Sayı

Yazarlar:

Süleyman Murat Yıldız

Yayıncı:

Marmara University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Eurasian Research in Sport Science Vol.9 Issue 1, pp.15-26

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001320721

pISSN:

2636-8269