A General Evaluation of 2023 Presidential and Deputy Election in Terms of Graphic Design of Outdoor Advertising and Campaign Works

İbrahim Yılmaz; Mehmet Taragay Ayçe

Makale detayları

A General Evaluation of 2023 Presidential and Deputy Election in Terms of Graphic Design of Outdoor Advertising and Campaign Works

Yazarlar:

İbrahim Yılmaz | Mehmet Taragay Ayçe

Yayıncı:

Bursa Uludağ University

Ana Başlıklar:

Grafik Tasarımı

Dergi:

Uluslararası Sanat Tasarım ve Eğitim Dergisi Vol.5 Issue 2, pp.66-82

Belge Tipi:

Makale

Yayın Tarihi:

11/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001330096

pISSN:

2979-9775

Anahtar kelimeler:

Özet:

 Political advertising is the communication made by the effective use of advertising and promotional tools in the promotion of the candidates of the political party. This process is a form of campaigning that allows candidates to deliver their messages directly to voters and influence political debate. Winning the election involves much more than being the best candidate or having the best ideas. Candidates can build name awareness by advertising in various media types, highlight important issues and reflect the shortcomings of their competitors to the public. Nowadays, although election ads and campaign expenditures are mostly directed to online platforms, outdoor advertising activities are still carried out in politics in terms of brand awareness and visibility. Outdoor advertising appeals to more people than any other form of advertising and is given more importance in peoples minds than any other media. Outdoor advertising, also known as guerrilla advertising among the worlds advertising designers, has taken its rightful place in the field of graphic design and advertising with the success of suddenly appearing in front of people and mobilizing the masses. The aim of an important research is to examine the development and change of advertising posters in the 2023 elections in terms of design. This election represented two different groups in terms of political views in Turkey, both socially and politically. Although among the Turkish society, the arguments used in the elections caused great differences in the promotional activities of the elections. In this research, a study was carried out to determine and examine the typographic and graphical characteristics of the visuals in the selected political campaign posters. The study revealed that political campaign posters are the main visual communication tools used by political candidates in their campaigns to collect votes. Graphically, political campaign posters, various meaningful colors, pictures, illustrations were also used. Although different political parties have different discourses, the very distinctive discourses of two different political parties in this election also affected the poster designs.

 Political advertising is the communication made by the effective use of advertising and promotional tools in the promotion of the candidates of the political party. This process is a form of campaigning that allows candidates to deliver their messages directly to voters and influence political debate. Winning the election involves much more than being the best candidate or having the best ideas. Candidates can build name awareness by advertising in various media types, highlight important issues and reflect the shortcomings of their competitors to the public. Nowadays, although election ads and campaign expenditures are mostly directed to online platforms, outdoor advertising activities are still carried out in politics in terms of brand awareness and visibility. Outdoor advertising appeals to more people than any other form of advertising and is given more importance in peoples minds than any other media. Outdoor advertising, also known as guerrilla advertising among the worlds advertising designers, has taken its rightful place in the field of graphic design and advertising with the success of suddenly appearing in front of people and mobilizing the masses. The aim of an important research is to examine the development and change of advertising posters in the 2023 elections in terms of design. This election represented two different groups in terms of political views in Turkey, both socially and politically. Although among the Turkish society, the arguments used in the elections caused great differences in the promotional activities of the elections. In this research, a study was carried out to determine and examine the typographic and graphical characteristics of the visuals in the selected political campaign posters. The study revealed that political campaign posters are the main visual communication tools used by political candidates in their campaigns to collect votes. Graphically, political campaign posters, various meaningful colors, pictures, illustrations were also used. Although different political parties have different discourses, the very distinctive discourses of two different political parties in this election also affected the poster designs.

 Political advertising is the communication made by the effective use of advertising and promotional tools in the promotion of the candidates of the political party. This process is a form of campaigning that allows candidates to deliver their messages directly to voters and influence political debate. Winning the election involves much more than being the best candidate or having the best ideas. Candidates can build name awareness by advertising in various media types, highlight important issues and reflect the shortcomings of their competitors to the public. Nowadays, although election ads and campaign expenditures are mostly directed to online platforms, outdoor advertising activities are still carried out in politics in terms of brand awareness and visibility. Outdoor advertising appeals to more people than any other form of advertising and is given more importance in peoples minds than any other media. Outdoor advertising, also known as guerrilla advertising among the worlds advertising designers, has taken its rightful place in the field of graphic design and advertising with the success of suddenly appearing in front of people and mobilizing the masses. The aim of an important research is to examine the development and change of advertising posters in the 2023 elections in terms of design. This election represented two different groups in terms of political views in Turkey, both socially and politically. Although among the Turkish society, the arguments used in the elections caused great differences in the promotional activities of the elections. In this research, a study was carried out to determine and examine the typographic and graphical characteristics of the visuals in the selected political campaign posters. The study revealed that political campaign posters are the main visual communication tools used by political candidates in their campaigns to collect votes. Graphically, political campaign posters, various meaningful colors, pictures, illustrations were also used. Although different political parties have different discourses, the very distinctive discourses of two different political parties in this election also affected the poster designs.

 Siyasi reklam; siyasi parti adaylarının tanıtılması ile adayın siyasi kimliği hususunda seçmeni ikna etme ve tanıtım araçlarının etkili bir şekilde kullanılması aracılığıyla yapılan bir iletişim yöntemidir. Bu süreç adayların mesajlarını doğrudan seçmene iletmelerine ve siyasi tartışmaları etkilemelerine olanak tanıyan bir tür kampanya biçiminden oluşur. Seçimi kazanmak, en iyi aday olmak veya en iyi fikirlere sahip olmaktan çok daha fazlasını içerir. Adaylar, çeşitli medya türlerinde reklam yayınlayarak isim bilinirliği oluşturabilir, önemli konuları vurgulayabilir ve rakiplerinin eksikliklerini topluma yansıtabilirler. Günümüzde seçim reklamları ve kampanya harcamaları daha çok çevrimiçi platformlara yönelmiş olsa da siyasette hâlâ dış mekân reklam çalışmalarına marka bilinirliği ve görünürlüğü açısından büyük ölçüde devam edilmektedir. Dış mekân reklamcılığı diğer reklam biçimlerinden daha fazla kişiye hitap eder ve insanların zihninde diğer tüm medya araçlarından daha çok önem verilmektedir. Dünya reklam tasarımcıları arasında gerilla reklamcılık olarak da bilinen dış mekân reklamcılığı, insanların aniden karşılarına çıkması ve kitleleri harekete geçirmesinde etkili olmasıyla da grafik tasarım ve reklamcılık alanındaki haklı yerini almıştır. Bu araştırmanın amacı 2023 seçimlerindeki reklam afişlerinin tasarım açısından gelişim ve değişimlerini incelemektir. Bu seçim gerek toplumsal ve gerek siyasal olarak Türkiyede bulunan siyasi görüşler açısından iki farklı gurubu temsil etmiştir. Her ne kadar Türk toplumu arasında olsa da seçimlerde kullanılan argümanlar seçimlerin tanıtım çalışmalarında büyük farklı söylemlerin de ortaya çıkmasına sebep olmuştur. Bu araştırma seçilen siyasi kampanya afişlerinde yer alan görsellerin tipografik ve grafiksel bakımdan özelliklerinin belirlemesi ve incelemesi amacıyla gerçekleştirilmiştir. Çalışmada, siyasi kampanya afişlerinin, siyasi adayların oy toplamak için yaptıkları kampanyalarda kullandıkları temel görsel iletişim araçlarının ortaya konulduğu görülmüştür. Grafiksel olarak siyasi kampanya afişleri, anlam ifade eden çeşitli renkler, resimler yanında, illüstrasyonlar da kullanılmıştır. Farklı siyasi partilerin farklı söylemleri olmasına rağmen bu seçimde daha farklı siyasi tarafların oldukça belirgin söylemleri afiş tasarımlarını da etkilemiştir.

Makale detayları

A General Evaluation of 2023 Presidential and Deputy Election in Terms of Graphic Design of Outdoor Advertising and Campaign Works

Yazarlar:

İbrahim Yılmaz | Mehmet Taragay Ayçe

Yayıncı:

Bursa Uludağ University

Ana Başlıklar:

Grafik Tasarımı

Dergi:

Uluslararası Sanat Tasarım ve Eğitim Dergisi Vol.5 Issue 2, pp.66-82

Belge Tipi:

Makale

Yayın Tarihi:

11/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001330096

pISSN:

2979-9775

Graphic Design

Election Posters

Political Party

Political ElectionsGrafik Tasarım

Seçim Afişleri

Siyasi Parti

Siyasi Seçimler.

Sayı

Makale detayları

Yazarlar: İbrahim Yılmaz | Mehmet Taragay Ayçe

Yayıncı: Bursa Uludağ University

Ana Başlıklar: Grafik Tasarımı

Dergi: Uluslararası Sanat Tasarım ve Eğitim Dergisi Vol.5 Issue 2, pp.66-82

Belge Tipi: Makale

Yayın Tarihi: 11/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001330096

pISSN: 2979-9775

Sayı

Yazarlar:

İbrahim Yılmaz | Mehmet Taragay Ayçe

Yayıncı:

Bursa Uludağ University

Ana Başlıklar:

Grafik Tasarımı

Dergi:

Uluslararası Sanat Tasarım ve Eğitim Dergisi Vol.5 Issue 2, pp.66-82

Belge Tipi:

Makale

Yayın Tarihi:

11/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001330096

pISSN:

2979-9775