A STUDY ON CONSUMERS’ ADOPTION AND BEHAVIOURAL INTENTION TOWARDS INNOVATIVE BANKING PRODUCTS

Ferhat GÜNDEŞ; Merve KOÇOĞLU SAZKAYA

Makale detayları

A STUDY ON CONSUMERS’ ADOPTION AND BEHAVIOURAL INTENTION TOWARDS INNOVATIVE BANKING PRODUCTS

Yazarlar:

Ferhat GÜNDEŞ | Merve KOÇOĞLU SAZKAYA

Yayıncı:

Kafkas University

Dergi:

Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 2018 Vol.9 Issue 17, pp.101-130

Belge Tipi:

Makale

Yayın Tarihi:

6/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000493802

Sıklık:

İki Yıllık

eISSN:

2149-9136

pISSN:

1309-4289

Özet:

 


There is a growing interest in the concept of
innovation. It can be seen that especially in banking sector banks have risen their
technological investments, and have made various innovations in order to
facilitate, simplify and speed up their products, services and processes.
Within this context, this study is aimed to analyze the factors affecting
consumers’ adoption towards innovative banking products, and their relations
with consumer behavioural intention to use innovative banking products. In this
context, there were conducted a survey with 235 MBA students who study at
Bahçeşehir University Graduate School of Social Sciences. It was determined
that there are factors having effects on behavioural intention of consumers to
use innovative banking products. According to variance analysis, result show
that there is no statistically significant difference in the responses of
participants’ adoption factors towards innovative banking product and their
behavioural intention according to demographic variables.

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Makale detayları

A STUDY ON CONSUMERS’ ADOPTION AND BEHAVIOURAL INTENTION TOWARDS INNOVATIVE BANKING PRODUCTS

Yazarlar: Ferhat GÜNDEŞ | Merve KOÇOĞLU SAZKAYA

Yayıncı: Kafkas University

Dergi: Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 2018 Vol.9 Issue 17, pp.101-130

Belge Tipi: Makale

Yayın Tarihi: 6/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000493802

Sıklık: İki Yıllık

eISSN: 2149-9136

pISSN: 1309-4289

Sayı

Yazarlar:

Ferhat GÜNDEŞ | Merve KOÇOĞLU SAZKAYA

Yayıncı:

Kafkas University

Dergi:

Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 2018 Vol.9 Issue 17, pp.101-130

Belge Tipi:

Makale

Yayın Tarihi:

6/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000493802

Sıklık:

İki Yıllık

eISSN:

2149-9136

pISSN:

1309-4289