REFINEMENT AND VALIDATION OF SCALES FOR MEASURING PERCEIVED SOCIAL RISK, BUYING BEHAVIOUR AND RETAIL STORE CHOICE

Pieter Van SCHALKWYK; Eugine Tafadzwa MAZİRİRİ; Bakae Aubrey MOKOENA

Makale detayları

REFINEMENT AND VALIDATION OF SCALES FOR MEASURING PERCEIVED SOCIAL RISK, BUYING BEHAVIOUR AND RETAIL STORE CHOICE

Yazarlar:

Pieter Van SCHALKWYK | Eugine Tafadzwa MAZİRİRİ | Bakae Aubrey MOKOENA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.184-199

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808936

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

Since consumers frequently are uncertain about the consequences of their store and
  purchase decisions, they frequently perceive a certain degree of risk when making
  a retail store choice. The purpose of this study, was to refine and validate an
  instrument for measuring perceived social risk, buying behaviour and retail store
  choice for Generation Y female students in South Africa. The questionnaire was
  developed by identifying perceived social risk, buying behaviour and retail store
  choice indicators from the literature, generating corresponding items and pretesting
  the tool with female students. Factor analysis (exploratory and confirmatory)
  determined the validity of the questionnaire and the reliability was assessed using
  Cronbach alpha coefficient measures of internal consistency. In light of the results,
  the characteristics and multidimensional perspective of the variables appear to be
  useful in advancing knowledge about perceived social risk and buying behaviour in
  relation to retail store choice among Generation Y female university students.
  Recommendations as well as limitations and avenues for future reach are alluded to.

Makale detayları

REFINEMENT AND VALIDATION OF SCALES FOR MEASURING PERCEIVED SOCIAL RISK, BUYING BEHAVIOUR AND RETAIL STORE CHOICE

Yazarlar: Pieter Van SCHALKWYK | Eugine Tafadzwa MAZİRİRİ | Bakae Aubrey MOKOENA

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.184-199

Belge Tipi: Makale

Yayın Tarihi: 5/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000808936

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

Pieter Van SCHALKWYK | Eugine Tafadzwa MAZİRİRİ | Bakae Aubrey MOKOENA

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2017 Vol.9 Issue 2, pp.184-199

Belge Tipi:

Makale

Yayın Tarihi:

5/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000808936

Sıklık:

İki Yıllık

eISSN:

1309-8047