THE KEY TO GLOBAL COMPETITION: INTERNATIONAL MARKETING MIX AND COMMUNICATION

Cemal Gümüş

Makale detayları

THE KEY TO GLOBAL COMPETITION: INTERNATIONAL MARKETING MIX AND COMMUNICATION

Yazarlar:

Cemal Gümüş

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

Kültürel çalışmalar (Diğer) | Halkla İlişkiler

Dergi:

Karaelmas Sosyal Bilimler Dergisi Vol.2 Issue 1, pp.139-152

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001318901

pISSN:

2980-1044

Anahtar kelimeler:

Özet:

 The international marketing mix consists of product, price, promotion and distribution and should be carefully planned when doing business in international markets. This study focuses on the international marketing mix and communication, which is one of the critical elements of success in todays competitive business world. In order to effectively reach consumers with different cultures, languages and habits, companies operating in international markets need to determine the communication of marketing mix elements correctly. A product is a value that is designed to meet customer needs and needs to be continuously developed. Product positioning is a strategic approach to position the product to meet the needs of the target market. Pricing strategies should be determined in accordance with the economic conditions and consumer habits of the target market and should be supported by communication strategies. Promotion activities ensure that the product is properly introduced to the target audience and are an important part of communication strategies. The target audience can be reached effectively by using various communication tools such as advertising, public relations, sales promotions and digital marketing. Distribution channels ensure that products are delivered to consumers quickly and effectively and are an extension of communication strategies. Proper management of these elements can help businesses gain competitive advantage in international markets.

 The international marketing mix consists of product, price, promotion and distribution and should be carefully planned when doing business in international markets. This study focuses on the international marketing mix and communication, which is one of the critical elements of success in todays competitive business world. In order to effectively reach consumers with different cultures, languages and habits, companies operating in international markets need to determine the communication of marketing mix elements correctly. A product is a value that is designed to meet customer needs and needs to be continuously developed. Product positioning is a strategic approach to position the product to meet the needs of the target market. Pricing strategies should be determined in accordance with the economic conditions and consumer habits of the target market and should be supported by communication strategies. Promotion activities ensure that the product is properly introduced to the target audience and are an important part of communication strategies. The target audience can be reached effectively by using various communication tools such as advertising, public relations, sales promotions and digital marketing. Distribution channels ensure that products are delivered to consumers quickly and effectively and are an extension of communication strategies. Proper management of these elements can help businesses gain competitive advantage in international markets.

 The international marketing mix consists of product, price, promotion and distribution and should be carefully planned when doing business in international markets. This study focuses on the international marketing mix and communication, which is one of the critical elements of success in todays competitive business world. In order to effectively reach consumers with different cultures, languages and habits, companies operating in international markets need to determine the communication of marketing mix elements correctly. A product is a value that is designed to meet customer needs and needs to be continuously developed. Product positioning is a strategic approach to position the product to meet the needs of the target market. Pricing strategies should be determined in accordance with the economic conditions and consumer habits of the target market and should be supported by communication strategies. Promotion activities ensure that the product is properly introduced to the target audience and are an important part of communication strategies. The target audience can be reached effectively by using various communication tools such as advertising, public relations, sales promotions and digital marketing. Distribution channels ensure that products are delivered to consumers quickly and effectively and are an extension of communication strategies. Proper management of these elements can help businesses gain competitive advantage in international markets.

 Uluslararası Pazarlama Karması, ürün, fiyat, tutundurma ve dağıtım unsurlarından oluşmaktadır ve uluslararası pazarlarda iş yaparken dikkatlice planlanmalıdır. Bu çalışmada günümüz rekabetçi iş dünyasında başarının kritik unsurlarından biri olan uluslararası pazarlama karması ve iletişimi ele alınmaktadır. Uluslararası pazarlarda faaliyet gösteren firmaların, farklı kültürlere, dillere ve alışkanlıklara sahip tüketicilere etkili bir şekilde ulaşabilmeleri için pazarlama karması unsurlarının iletişimini doğru bir şekilde belirlemeleri gerekmektedir. Ürün, müşteri ihtiyaçlarını karşılamak üzere tasarlanmış ve sürekli olarak geliştirilmesi gereken bir değerdir. Ürünün konumlandırması, ürünün hedef pazarın ihtiyaçlarını karşılamak üzere belirlenen stratejik bir yaklaşımdır. Fiyatlandırma stratejileri, hedef pazarın ekonomik koşullarına ve tüketici alışkanlıklarına uygun olarak belirlenmelidir ve iletişim stratejileriyle desteklenmelidir. Tutundurma faaliyetleri, ürünün hedef kitleye doğru şekilde tanıtılmasını sağlar ve iletişim stratejilerinin önemli bir parçasıdır. Reklam, halkla ilişkiler, satış promosyonları ve dijital pazarlama gibi çeşitli iletişim araçları kullanılarak hedef kitleye etkili bir şekilde ulaşılabilmektedir. Dağıtım kanalları, ürünlerin hızlı ve etkili bir şekilde tüketiciye ulaştırılmasını sağlar ve iletişim stratejilerinin bir uzantısıdır. Bu unsurların doğru bir şekilde yönetilmesi, işletmelerin uluslararası pazarlarda rekabet avantajı elde etmelerine yardımcı olabilir.

Makale detayları

THE KEY TO GLOBAL COMPETITION: INTERNATIONAL MARKETING MIX AND COMMUNICATION

Yazarlar:

Cemal Gümüş

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

Kültürel çalışmalar (Diğer) | Halkla İlişkiler

Dergi:

Karaelmas Sosyal Bilimler Dergisi Vol.2 Issue 1, pp.139-152

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001318901

pISSN:

2980-1044

International Marketing

Communication

Product

Price

Place

PromotionUluslararası Pazarlama

İletişim

Ürün

Fiyat

Tutundurma

Dağıtım

Sayı

Makale detayları

Yazarlar: Cemal Gümüş

Yayıncı: Zonguldak Bulent Ecevit University

Ana Başlıklar: Kültürel çalışmalar (Diğer) | Halkla İlişkiler

Dergi: Karaelmas Sosyal Bilimler Dergisi Vol.2 Issue 1, pp.139-152

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001318901

pISSN: 2980-1044

Sayı

Yazarlar:

Cemal Gümüş

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

Kültürel çalışmalar (Diğer) | Halkla İlişkiler

Dergi:

Karaelmas Sosyal Bilimler Dergisi Vol.2 Issue 1, pp.139-152

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001318901

pISSN:

2980-1044