Reflections of Mythology in Logotypes which are Products of Graphıc Design, in Terms of Brand Design and Analysis of Semiology

Muhammet İnceağaç

Makale detayları

Reflections of Mythology in Logotypes which are Products of Graphıc Design, in Terms of Brand Design and Analysis of Semiology

Yazarlar:

Muhammet İnceağaç

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Güzel Sanatlar

Dergi:

Sanat ve Tasarım Dergisi Issue 35 (20. Yıl Armağan Sayısı), pp.85-108

Belge Tipi:

Makale

Yayın Tarihi:

5/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001348684

pISSN:

1308-2264

Anahtar kelimeler:

Özet:

 Mythology has been passed down from generation to generation throughout the ages and has continued to exist from the past to the present. The aim of this research is to examine the logos inspired by mythology in terms of semiotics semiotics. The research is based on literature review and descriptive analysis of the data from a semiotic point of view. It is known that mythology has often been used in art products such as painting and sculpture throughout history. Although mythology tells incredible stories that have nothing to do with reality, it has not only been the subject of painting and sculpture art in terms of plastic arts, it has also been the subject of emblem and logotype designs depending on logos and logos, which are graphic design products that are the subject of various stories in line with todays design understanding. As a result of the study, it has emerged that the use of emblems and logotypes plays an effective role in the institutionalization process, depending on the logos that corporate companies have created using mythology, and the brand designs of important brands are created from logos inspired by mythology. Upon the semiotic examination of the logos belonging to the brands, it has been revealed that one color or two colors, simple, remarkable and memorable logo, emblem and logotype designs are used, which provide integrity in themselves.

 Mythology has been passed down from generation to generation throughout the ages and has continued to exist from the past to the present. The aim of this research is to examine the logos inspired by mythology in terms of semiotics semiotics. The research is based on literature review and descriptive analysis of the data from a semiotic point of view. It is known that mythology has often been used in art products such as painting and sculpture throughout history. Although mythology tells incredible stories that have nothing to do with reality, it has not only been the subject of painting and sculpture art in terms of plastic arts, it has also been the subject of emblem and logotype designs depending on logos and logos, which are graphic design products that are the subject of various stories in line with todays design understanding. As a result of the study, it has emerged that the use of emblems and logotypes plays an effective role in the institutionalization process, depending on the logos that corporate companies have created using mythology, and the brand designs of important brands are created from logos inspired by mythology. Upon the semiotic examination of the logos belonging to the brands, it has been revealed that one color or two colors, simple, remarkable and memorable logo, emblem and logotype designs are used, which provide integrity in themselves.

 Mythology has been passed down from generation to generation throughout the ages and has continued to exist from the past to the present. The aim of this research is to examine the logos inspired by mythology in terms of semiotics semiotics. The research is based on literature review and descriptive analysis of the data from a semiotic point of view. It is known that mythology has often been used in art products such as painting and sculpture throughout history. Although mythology tells incredible stories that have nothing to do with reality, it has not only been the subject of painting and sculpture art in terms of plastic arts, it has also been the subject of emblem and logotype designs depending on logos and logos, which are graphic design products that are the subject of various stories in line with todays design understanding. As a result of the study, it has emerged that the use of emblems and logotypes plays an effective role in the institutionalization process, depending on the logos that corporate companies have created using mythology, and the brand designs of important brands are created from logos inspired by mythology. Upon the semiotic examination of the logos belonging to the brands, it has been revealed that one color or two colors, simple, remarkable and memorable logo, emblem and logotype designs are used, which provide integrity in themselves.

 Mitoloji çağlar boyu nesilden nesile aktarılarak geçmişten günümüze değin varlığını sürdürmüştür. Bu araştırmanın amacı, mitolojiden esinlenilerek tasarlanmış logoları göstergebilim semiyotik açısından incelemektir. Araştırma literatür taramasına ve verilerin göstergebilimsel açıdan betimsel analizine dayanmaktadır. Tarih boyunca resim ve heykel gibi sanat ürünlerinde mitolojiden sıklıkla yararlanıldığı bilinmektedir. Mitoloji gerçekle alakası olmayan akıl almaz hikayeler anlatsa da sadece plastik sanatlar açısından resim ve heykel sanatına konu olmamış, günümüz tasarım anlayışı doğrultusunda çeşitli hikayeleri konu alan grafik tasarım ürünü olan logolara ve logolara bağlı olarak amblem ve logotype tasarımlarına da konu olduğu görülmektedir. Çalışmanın sonucunda, kurumsal firmaların mitolojiden yararlanarak ortaya çıkarmış olduğu logolarına bağlı olarak, amblem ve logotype kullanımlarının kurumsallaşma sürecinde etkili bir rol oynadığı ve önemli markaların marka tasarımlarının, mitolojiden esinlenilen logolardan oluşturulduğu sonucu ortaya çıkmıştır. Markalara ait logoların göstergebilim semiyotik açıdan incelenmesi üzerine ise kendi içinde bütünlük sağlayan, tek renk ya da iki renk, sade, dikkat çekici ve akılda kalıcılığı yüksek logo, amblem ve logotype tasarımlarının kullanıldığı sonucu ortaya çıkmıştır.

Makale detayları

Reflections of Mythology in Logotypes which are Products of Graphıc Design, in Terms of Brand Design and Analysis of Semiology

Yazarlar:

Muhammet İnceağaç

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Güzel Sanatlar

Dergi:

Sanat ve Tasarım Dergisi Issue 35 (20. Yıl Armağan Sayısı), pp.85-108

Belge Tipi:

Makale

Yayın Tarihi:

5/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001348684

pISSN:

1308-2264

Brand Design

Mythology

Graphic Design

Logo

SemioticsMarka Tasarımı

Mitoloji

Grafik Tasarım

Logo

Göstergebilim (Semiyotik)

Sayı

Makale detayları

Yazarlar: Muhammet İnceağaç

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: Güzel Sanatlar

Dergi: Sanat ve Tasarım Dergisi Issue 35 (20. Yıl Armağan Sayısı), pp.85-108

Belge Tipi: Makale

Yayın Tarihi: 5/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001348684

pISSN: 1308-2264

Sayı

Yazarlar:

Muhammet İnceağaç

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

Güzel Sanatlar

Dergi:

Sanat ve Tasarım Dergisi Issue 35 (20. Yıl Armağan Sayısı), pp.85-108

Belge Tipi:

Makale

Yayın Tarihi:

5/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001348684

pISSN:

1308-2264