Changing Eating Habits As Part Of Culture: Example of Mukbang Videos

Tahsin Eren Sayar; Fatma Mamati

Makale detayları

Changing Eating Habits As Part Of Culture: Example of Mukbang Videos

Yazarlar:

Tahsin Eren Sayar | Fatma Mamati

Yayıncı:

Kahramanmaras Sutcu Imam University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 1, pp.523-533

Belge Tipi:

Makale

Yayın Tarihi:

4/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001346588

pISSN:

1304-8120

Anahtar kelimeler:

Özet:

 This study was prepared to reveal how the eating culture is reflected through mukbang videos, which started in South Korea in 2008 and spread all over the world in a short time. In the study, which was examined in line with the concepts of popular culture, consumption and social media, two most watched mukbang videos on YouTube and one most watched mukbang video in Türkiye were selected as samples by using the descriptive analysis method. As a result of the analysis, it was concluded that the videos were processed through the blending of traditional and new, the perception of delicious food and promotion-advertising concepts within the new opportunities offered by popular culture. The study also showed that all three findings were presented to consumers by taking advantage of the entertainment element.

 This study was prepared to reveal how the eating culture is reflected through mukbang videos, which started in South Korea in 2008 and spread all over the world in a short time. In the study, which was examined in line with the concepts of popular culture, consumption and social media, two most watched mukbang videos on YouTube and one most watched mukbang video in Türkiye were selected as samples by using the descriptive analysis method. As a result of the analysis, it was concluded that the videos were processed through the blending of traditional and new, the perception of delicious food and promotion-advertising concepts within the new opportunities offered by popular culture. The study also showed that all three findings were presented to consumers by taking advantage of the entertainment element.

 This study was prepared to reveal how the eating culture is reflected through mukbang videos, which started in South Korea in 2008 and spread all over the world in a short time. In the study, which was examined in line with the concepts of popular culture, consumption and social media, two most watched mukbang videos on YouTube and one most watched mukbang video in Türkiye were selected as samples by using the descriptive analysis method. As a result of the analysis, it was concluded that the videos were processed through the blending of traditional and new, the perception of delicious food and promotion-advertising concepts within the new opportunities offered by popular culture. The study also showed that all three findings were presented to consumers by taking advantage of the entertainment element.

 Bu çalışma 2008 yılında Güney Korede başlayan ve kısa sürede tüm dünyaya yayılan mukbang videoları aracılığıyla yemek yeme kültürünün ne şekilde yansıtıldığını ortaya çıkarmak amacıyla hazırlanmıştır. Popüler kültür, tüketim ve sosyal medya kavramları doğrultusunda incelenen çalışmada betimsel analiz yöntemi kullanılarak Youtubeda en çok izlenen iki mukbang videosu ve Türkiyede en çok izlenen bir mukbang videosu örneklem olarak seçilmiştir. Yapılan inceleme sonucunda videoların popüler kültürün sunduğu yeni imkanlar dahilinde geleneksel ve yeninin harmanlanması, lezzetli yemek algısı ve tanıtım-reklam kavramları üzerinden işlendiği sonucuna ulaşılmıştır. Çalışmada ayrıca her üç bulgunun da eğlence unsurundan faydalanılarak tüketicilere sunulduğu görülmüştür.

Makale detayları

Changing Eating Habits As Part Of Culture: Example of Mukbang Videos

Yazarlar:

Tahsin Eren Sayar | Fatma Mamati

Yayıncı:

Kahramanmaras Sutcu Imam University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 1, pp.523-533

Belge Tipi:

Makale

Yayın Tarihi:

4/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001346588

pISSN:

1304-8120

Mukbang

Popular culture

consumption

Social mediaMukbang

Popüler kültür

tüketim

sosyal medya

Sayı

Makale detayları

Yazarlar: Tahsin Eren Sayar | Fatma Mamati

Yayıncı: Kahramanmaras Sutcu Imam University

Ana Başlıklar: İletişim ve Medya Çalışmaları (Diğer)

Dergi: Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 1, pp.523-533

Belge Tipi: Makale

Yayın Tarihi: 4/2025

Belge Dili: İngilizce

Document ID (Org No.): 2001346588

pISSN: 1304-8120

Sayı

Yazarlar:

Tahsin Eren Sayar | Fatma Mamati

Yayıncı:

Kahramanmaras Sutcu Imam University

Ana Başlıklar:

İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi Vol.22 Issue 1, pp.523-533

Belge Tipi:

Makale

Yayın Tarihi:

4/2025

Belge Dili:

İngilizce

Document ID (Org No.):

2001346588

pISSN:

1304-8120