Evaluation of the Psychometric Properties of the Ethnocentrism Scale

Asena ALBAYRAK; Özkan TÜTÜNCÜ

doi:https://doi.org/10.26650/JECS2021-912701

Makale detayları

Evaluation of the Psychometric Properties of the Ethnocentrism Scale

Yazarlar:

Asena ALBAYRAK | Özkan TÜTÜNCÜ

Yayıncı:

Istanbul University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Economy Culture and Society 2022 Issue 65, pp.47-59

Belge Tipi:

Makale

Yayın Tarihi:

6/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000499401

Sıklık:

İki Yıllık

eISSN:

2645-8772

DOI:

https://doi.org/10.26650/JECS2021-912701

Özet:

 

Ethnocentrism  is  the  evaluation  of  different  cultures  in  various  societies  according to the preconceptions of one’s own culture and with one’s own culture at the center. It has some distinct features compared to tourism, since one of the main motivations of  tourism is to know different cultures. The purpose of this study was to adapt “the ethnocentrism scale,” which was  developed  by  Neuliep  and  McCroskey,  into  Turkish  and  to  test  the  validity  and  reliability  analysis  of  the  scale.  The  study  was  conducted  through   a   self-administered   questionnaire   and   distributed   to   422   residents  of  Alaçatı,  Izmir  (Turkiye).  As  a  result  of  Robust  Diagonally  Weighted  Least  Squares  (RDWLS)  analysis,  it  was  concluded  that  the  adapted  ethnocentrism  scale  was  three-dimensional  rather  than  one-dimensional as in its original structure. None of the items were excluded from the study. Results showed that scale is valid and reliable with some limitations for the Turkish version. The ethnocentrism scale was found in the literature for the first time in three dimensions, and the names of the dimensions were determined for the first time in this study.

 

Ethnocentrism which is known as evaluating different cultures in various societies was mainly focused on their own culture and why they put their culture in the center. It has some distinct features compared to the tourism event since the main motivations of the tourism event is to know different cultures. The purpose of this study is to adapt “the ethnocentrism scale” which was developed by Neuliep and McCroskey into Turkish and to test validity and reliability analysis of the scale. The study was conducted a self-administered questionnaire and it distributed to 422 local people who live in Alaçatı, Izmir (Turkey). As a result of Robust Diagonally Weight Least Squares (RDWLS) analysis, it was concluded that the ethnocentrism scale was three-dimensional, rather than its original one-dimensional structure. None of the items were excluded from the study. The explained total variance value was .56. ORION reliability was calculated as .94 for the first factor, .91 for the second factor and .80 for the last factor as well as the Cronbach’s alpha value calculated for the internal consistency reliability analysis for the ethnocentrism scale was determined as .87 for the scale. Results showed that scale is valid and reliable with some limitations for Turkish version.

Makale detayları

Evaluation of the Psychometric Properties of the Ethnocentrism Scale

Yazarlar: Asena ALBAYRAK | Özkan TÜTÜNCÜ

Yayıncı: Istanbul University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Economy Culture and Society 2022 Issue 65, pp.47-59

Belge Tipi: Makale

Yayın Tarihi: 6/2022

Belge Dili: İngilizce

Document ID (Org No.): 2000499401

Sıklık: İki Yıllık

eISSN: 2645-8772

DOI: https://doi.org/10.26650/JECS2021-912701

Sayı

Yazarlar:

Asena ALBAYRAK | Özkan TÜTÜNCÜ

Yayıncı:

Istanbul University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Economy Culture and Society 2022 Issue 65, pp.47-59

Belge Tipi:

Makale

Yayın Tarihi:

6/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000499401

Sıklık:

İki Yıllık

eISSN:

2645-8772

DOI:

https://doi.org/10.26650/JECS2021-912701