Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage

İbrahim Avcı

Makale detayları

Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage

Yazarlar:

İbrahim Avcı

Yayıncı:

Istanbul University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Journal of Economy Culture and Society Issue 67, pp.155-169

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001293163

pISSN:

2645-8772

Anahtar kelimeler:

Özet:

 This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in todays social media age. The researchs goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.

 This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in todays social media age. The researchs goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.

 This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in todays social media age. The researchs goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.

 This research focuses on the materialistic tendencies and conspicuous consumption behaviors of consumers, especially in todays social media age. The researchs goal is to determine the effect of materialistic tendencies on conspicuous consumption behavior and to investigate the role of social media usage in mediating this effect. The data were collected in this context using a prepared survey form, and 596 consumers participated in the survey during the data collection process. SPSS and AMOS programs were used to analyze the collected data. As a result of the analyses, it was discovered that the materialistic tendency had a positive and significant effect on both conspicuous consumption behavior and social media usage; it was also discovered that social media usage had a positive and significant effect on conspicuous consumption behavior. Furthermore, it was determined that social media usage has a partial mediation in the effect of materialistic tendency on conspicuous consumption behavior; in other words, a portion of the effect of materialistic tendency on conspicuous consumption behavior is realized through social media usage. Suggestions for both theory and practice were made in light of these findings.

Makale detayları

Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage

Yazarlar:

İbrahim Avcı

Yayıncı:

Istanbul University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Journal of Economy Culture and Society Issue 67, pp.155-169

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001293163

pISSN:

2645-8772

Materialistic Tendency

Conspicuous Consumption Behavior

Social Media Usage

Mediating Effect

Structural Equation Model

Sayı

Makale detayları

Materialistic Tendency and Conspicuous Consumption Behavior: The Mediating Role of Social Media Usage

Yazarlar: İbrahim Avcı

Yayıncı: Istanbul University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Journal of Economy Culture and Society Issue 67, pp.155-169

Belge Tipi: Makale

Yayın Tarihi: 6/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001293163

pISSN: 2645-8772

Materialistic Tendency

Conspicuous Consumption Behavior

Social Media Usage

Mediating Effect

Structural Equation Model

Sayı

Yazarlar:

İbrahim Avcı

Yayıncı:

Istanbul University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Journal of Economy Culture and Society Issue 67, pp.155-169

Belge Tipi:

Makale

Yayın Tarihi:

6/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001293163

pISSN:

2645-8772