Evaluation of the Taste of Adana Festival and Orange Blossom Carnival Held in Adana Province within the Scope of Event Tourism through SWOT Analysis

Gözde Hatice Güneş; Metin Sürme

Makale detayları

Evaluation of the Taste of Adana Festival and Orange Blossom Carnival Held in Adana Province within the Scope of Event Tourism through SWOT Analysis

Yazarlar:

Gözde Hatice Güneş | Metin Sürme

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Applied Tourism Research Vol.5 Issue 2, pp.74-84

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001334117

pISSN:

2717-8951

Anahtar kelimeler:

Özet:

 In this study, the Orange Blossom Carnival and Taste of Adana Festival events held in Adana were evaluated with SWOT analysis. In order to achieve this goal, interviews were conducted with 20 participants who participated in the Orange Blossom Carnival between April 13-21, 2024 and who had also participated in the Taste of Adana Festival in previous years. As a result of the research, the strengths of the Orange Blossom Carnival were the carnival being in the city center, concerts and event diversity, and the weaknesses were traffic, crowds and noise problems. However, while the strengths of the Taste of Adana Festival include gastronomic diversity, organizations with famous names and a large festival area, its weaknesses were revealed as crowds, traffic problems and heavy smog. While the opportunities for the festival include the tourism diversity of Adana province, national and international tourism potential, and the potential of Adana cuisine, the threats included exceeding capacity, the festival repeating itself and the festival being dominated by kebab restaurants.

 In this study, the Orange Blossom Carnival and Taste of Adana Festival events held in Adana were evaluated with SWOT analysis. In order to achieve this goal, interviews were conducted with 20 participants who participated in the Orange Blossom Carnival between April 13-21, 2024 and who had also participated in the Taste of Adana Festival in previous years. As a result of the research, the strengths of the Orange Blossom Carnival were the carnival being in the city center, concerts and event diversity, and the weaknesses were traffic, crowds and noise problems. However, while the strengths of the Taste of Adana Festival include gastronomic diversity, organizations with famous names and a large festival area, its weaknesses were revealed as crowds, traffic problems and heavy smog. While the opportunities for the festival include the tourism diversity of Adana province, national and international tourism potential, and the potential of Adana cuisine, the threats included exceeding capacity, the festival repeating itself and the festival being dominated by kebab restaurants.

 In this study, the Orange Blossom Carnival and Taste of Adana Festival events held in Adana were evaluated with SWOT analysis. In order to achieve this goal, interviews were conducted with 20 participants who participated in the Orange Blossom Carnival between April 13-21, 2024 and who had also participated in the Taste of Adana Festival in previous years. As a result of the research, the strengths of the Orange Blossom Carnival were the carnival being in the city center, concerts and event diversity, and the weaknesses were traffic, crowds and noise problems. However, while the strengths of the Taste of Adana Festival include gastronomic diversity, organizations with famous names and a large festival area, its weaknesses were revealed as crowds, traffic problems and heavy smog. While the opportunities for the festival include the tourism diversity of Adana province, national and international tourism potential, and the potential of Adana cuisine, the threats included exceeding capacity, the festival repeating itself and the festival being dominated by kebab restaurants.

 Gerçekleştirilen bu çalışmada Adanada gerçekleştirilen Portakal Çiçeği Karnavalı ile Lezzet Festivali etkinliklerinin SWOT analizi ile değerlendirilmiştir. Bu amacı gerçekleştirilebilmek için 13-21 Nisan 2024 tarihlerinde, Portakal Çiçeği Karnavalına katılan, aynı zamanda geçmiş yıllarda Lezzet Festivaline katılım sağlamış, 20 katılımcı ile görüşme yapılmıştır. Araştırma sonucunda, Portakal Çiçeği Karnavalının güçlü yönleri olarak karnavalın şehir merkezinde olması, konserler ve etkinlik çeşitliliği, zayıf yönler olarak; trafik, kalabalık ve gürültü sorunları ilk sıralarda yer almıştır. Bununla beraber Lezzet Festivalinin güçlü yönleri arasında, gastronomik çeşitlilik, ünlü isimlerin katıldığı organizasyonlar ve geniş bir alana sahip festival alanı yer alırken; zayıf yönleri arasında, kalabalık, trafik sorunu ve yoğun duman altı olması ortaya konmuştur. Festivale ilişkin fırsatlar arasında Adana ilinin turizm çeşitliliği, ulusal ve uluslararası turizm potansiyeli, Adana mutfağının potansiyeli yer alırken, tehditler arasında, kapasitenin aşılması, festivalin kendini tekrarlaması, festivale kebapçıların hâkim olması yer almıştır.

Makale detayları

Evaluation of the Taste of Adana Festival and Orange Blossom Carnival Held in Adana Province within the Scope of Event Tourism through SWOT Analysis

Yazarlar:

Gözde Hatice Güneş | Metin Sürme

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Applied Tourism Research Vol.5 Issue 2, pp.74-84

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001334117

pISSN:

2717-8951

Event Tourism

Taste of Festival

Orange Blossom CarnivalEtkinlik turizmi

Portakal Çiçeği Karnavalı

Lezzet Festivali

Sayı

Makale detayları

Evaluation of the Taste of Adana Festival and Orange Blossom Carnival Held in Adana Province within the Scope of Event Tourism through SWOT Analysis

Yazarlar: Gözde Hatice Güneş | Metin Sürme

Yayıncı: Isparta University of Applied Sciences

Ana Başlıklar: Turizm (Diğer)

Dergi: Journal of Applied Tourism Research Vol.5 Issue 2, pp.74-84

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001334117

pISSN: 2717-8951

Event Tourism

Taste of Festival

Orange Blossom CarnivalEtkinlik turizmi

Portakal Çiçeği Karnavalı

Lezzet Festivali

Sayı

Yazarlar:

Gözde Hatice Güneş | Metin Sürme

Yayıncı:

Isparta University of Applied Sciences

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Applied Tourism Research Vol.5 Issue 2, pp.74-84

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001334117

pISSN:

2717-8951