GENERATION “Y” IN TURKISH  CONTEXT: MULTIPLE FOCI RESEARCH

Engin Deniz ERİŞ; Pınar SÜRAL ÖZER; Ömür Neczan TİMURCANDAY ÖZMEN; Özlem ÇAKIR; Güler TOZKOPARAN

Makale detayları

GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Yazarlar:

Engin Deniz ERİŞ | Pınar SÜRAL ÖZER | Ömür Neczan TİMURCANDAY ÖZMEN | Özlem ÇAKIR | Güler TOZKOPARAN

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2013 Vol.5 Issue 1, pp.150-161

Belge Tipi:

Makale

Yayın Tarihi:

5/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000809224

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

In the business literature studies on generations generally focused on consumer
 behavior area. Since 2000's this topic has become popular in management area but
 most of the publications were nonacademic. Recently Generation Y started to
 have an active role in business life and especially employee turnover rates have
 become higher than before. This new phenomena has created an interest among
 academicians studying in the managerial field. From this starting point of view
 our objective is to explore the characteristics of Generation Y in Turkish Context
 and the causes of differences among generations. In this study our perspective
 depends on sociological definition of generations accepting as a national 
 subculture. In order to attain the objective of this study, multiple foci research
 used as a data collecting technique. 12 focus groups have been designed with
 students from Generation Y, parents of Generation Y's, Generation Y employees
 and human resource managers of Generation Y's. As a result, in this study main
 characteristics of Turkish Generation Y were tried to explore by taking into
 consideration Turkish sociological background.

Makale detayları

GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Yazarlar: Engin Deniz ERİŞ | Pınar SÜRAL ÖZER | Ömür Neczan TİMURCANDAY ÖZMEN | Özlem ÇAKIR | Güler TOZKOPARAN

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2013 Vol.5 Issue 1, pp.150-161

Belge Tipi: Makale

Yayın Tarihi: 5/2013

Belge Dili: Türkçe

Document ID (Org No.): 2000809224

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

Engin Deniz ERİŞ | Pınar SÜRAL ÖZER | Ömür Neczan TİMURCANDAY ÖZMEN | Özlem ÇAKIR | Güler TOZKOPARAN

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2013 Vol.5 Issue 1, pp.150-161

Belge Tipi:

Makale

Yayın Tarihi:

5/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000809224

Sıklık:

İki Yıllık

eISSN:

1309-8047