Accommodation Satisfaction of Tourists Travelling within the Scope of Business Tourism

Nurettin Ayaz; Barış Esen

Makale detayları

Accommodation Satisfaction of Tourists Travelling within the Scope of Business Tourism

Yazarlar:

Nurettin Ayaz | Barış Esen

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.15 Issue 1, pp.157-169

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001343896

pISSN:

2717-7092

Anahtar kelimeler:

Özet:

 Accommodation service is an indispensable need for tourists travelling for business purposes. In this sense, measurements of satisfaction are very important outputs in the context of understanding consumer behavior for hotel businesses that host business tourists. Because it is thought that accommodation satisfaction influences the intention to revisit, recommend and share on social media. Based on this idea, this study aims to reveal which factors shape the accommodation satisfaction of tourists travelling in the context of business tourism in hotel establishments in Zonguldak province, one of the provinces with industrial potential in Turkey, and its effect on the intention to revisit, recommend and share on social media. A questionnaire was applied to 697 tourists who stayed in Zonguldak province between November and December 2021. It was determined that accommodation satisfaction in business tourism influences the intention to recommend and share on social media, while it does not affect the intention to visit again.

 Accommodation service is an indispensable need for tourists travelling for business purposes. In this sense, measurements of satisfaction are very important outputs in the context of understanding consumer behavior for hotel businesses that host business tourists. Because it is thought that accommodation satisfaction influences the intention to revisit, recommend and share on social media. Based on this idea, this study aims to reveal which factors shape the accommodation satisfaction of tourists travelling in the context of business tourism in hotel establishments in Zonguldak province, one of the provinces with industrial potential in Turkey, and its effect on the intention to revisit, recommend and share on social media. A questionnaire was applied to 697 tourists who stayed in Zonguldak province between November and December 2021. It was determined that accommodation satisfaction in business tourism influences the intention to recommend and share on social media, while it does not affect the intention to visit again.

 Accommodation service is an indispensable need for tourists travelling for business purposes. In this sense, measurements of satisfaction are very important outputs in the context of understanding consumer behavior for hotel businesses that host business tourists. Because it is thought that accommodation satisfaction influences the intention to revisit, recommend and share on social media. Based on this idea, this study aims to reveal which factors shape the accommodation satisfaction of tourists travelling in the context of business tourism in hotel establishments in Zonguldak province, one of the provinces with industrial potential in Turkey, and its effect on the intention to revisit, recommend and share on social media. A questionnaire was applied to 697 tourists who stayed in Zonguldak province between November and December 2021. It was determined that accommodation satisfaction in business tourism influences the intention to recommend and share on social media, while it does not affect the intention to visit again.

 İş amacıyla seyahat gerçekleştiren turistler için konaklama hizmeti vazgeçilemez bir ihtiyaçtır. Bu anlamda iş turistlerini ağırlayan otel işletmeleri için tüketici davranışı anlama bağlamında memnuniyete yönelik ölçümler oldukça önemli çıktılardır. Çünkü konaklama memnuniyetinin tekrar ziyaret etme, tavsiye etme ve sosyal medyada paylaşım niyetinde etkisinin bulunduğu düşünülmektedir. Bu düşünceden hareketle tasarlanan bu çalışmada Türkiyenin sanayi potansiyeline sahip illerinden bir tanesi olan Zonguldak ilindeki otel işletmelerinde iş turizmi bağlamında seyahat gerçekleştiren turistlerin konaklama memnuniyetini hangi unsurların şekillendirdiği ve tekrar ziyaret etme, tavsiye etme ve sosyal medyada paylaşım niyeti üzerine etkisinin ortaya çıkarılması amaçlanmıştır. Zonguldak ilinde Kasım-Aralık 2021 döneminde konaklama yapan 697 turiste anket uygulanmıştır. İş turizminde konaklama memnuniyetinin tavsiye etme ve sosyal medyada paylaşım niyeti üzerinde etkili olduğu, tekrar ziyaret etme niyetini ise etkilemediği tespit edilmiştir.

Makale detayları

Accommodation Satisfaction of Tourists Travelling within the Scope of Business Tourism

Yazarlar:

Nurettin Ayaz | Barış Esen

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.15 Issue 1, pp.157-169

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001343896

pISSN:

2717-7092

Business Tourism

Accommodation Satisfaction

Intention to Revisit

Intention to Recommend

Intention to Share on Social Mediaİş Turizmi

Konaklama Memnuniyeti

Tekrar Ziyaret Etme Niyeti

Tavsiye Etme Niyeti

Sosyal Medyada Paylaşım Niyeti

Sayı

Makale detayları

Yazarlar: Nurettin Ayaz | Barış Esen

Yayıncı: Karabuk University

Ana Başlıklar: Turizm (Diğer)

Dergi: Journal of Humanities and Tourism Research Vol.15 Issue 1, pp.157-169

Belge Tipi: Makale

Yayın Tarihi: 3/2025

Belge Dili: Türkçe

Document ID (Org No.): 2001343896

pISSN: 2717-7092

Sayı

Yazarlar:

Nurettin Ayaz | Barış Esen

Yayıncı:

Karabuk University

Ana Başlıklar:

Turizm (Diğer)

Dergi:

Journal of Humanities and Tourism Research Vol.15 Issue 1, pp.157-169

Belge Tipi:

Makale

Yayın Tarihi:

3/2025

Belge Dili:

Türkçe

Document ID (Org No.):

2001343896

pISSN:

2717-7092