THE RELATIONSHIP OF POLITICAL EMOTIONS WITH CULTURE AND PARTY LEANINGS: A QUALITATIVE ANALYSIS OF THE 2023 GENERAL ELECTION CAMPAIGN

Ş. Şeyda Zeynel; Emre Savut

Makale detayları

THE RELATIONSHIP OF POLITICAL EMOTIONS WITH CULTURE AND PARTY LEANINGS: A QUALITATIVE ANALYSIS OF THE 2023 GENERAL ELECTION CAMPAIGN

Yazarlar:

Ş. Şeyda Zeynel | Emre Savut

Yayıncı:

Karamanoglu Mehmetbey University

Ana Başlıklar:

Siyasal İletişim | Siyaset Bilimi (Diğer)

Dergi:

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.26 Issue 46, pp.502-522

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320380

pISSN:

2147-7833

Anahtar kelimeler:

Özet:

 The role of emotions in politics has often been relegated to the background. However, emotions are part of cognitive processes and play a particularly important role in political communication. Emotions in politics are also influenced by cultural characteristics. Since the role of emotions in politics is usually studied in the context of political communication and becomes evident in political campaigns, especially during election periods, this study examines how the dominant emotional tendencies in the social structure are reflected in the political sphere. In the study, in which the most watched campaign ads of the 6 parties that received the highest number of votes in the election results were analyzed with the MAXQDA program, the general conclusion was reached that the emotions dominant in the social structure also find a place in the political field. However, it was found that the preferred emotional conveyances of the ruling and opposition parties of political parties are different; in addition, the ideological tendencies of the parties and their positions such as ruling, and opposition also determine the preferred emotion conveyance.

 The role of emotions in politics has often been relegated to the background. However, emotions are part of cognitive processes and play a particularly important role in political communication. Emotions in politics are also influenced by cultural characteristics. Since the role of emotions in politics is usually studied in the context of political communication and becomes evident in political campaigns, especially during election periods, this study examines how the dominant emotional tendencies in the social structure are reflected in the political sphere. In the study, in which the most watched campaign ads of the 6 parties that received the highest number of votes in the election results were analyzed with the MAXQDA program, the general conclusion was reached that the emotions dominant in the social structure also find a place in the political field. However, it was found that the preferred emotional conveyances of the ruling and opposition parties of political parties are different; in addition, the ideological tendencies of the parties and their positions such as ruling, and opposition also determine the preferred emotion conveyance.

 The role of emotions in politics has often been relegated to the background. However, emotions are part of cognitive processes and play a particularly important role in political communication. Emotions in politics are also influenced by cultural characteristics. Since the role of emotions in politics is usually studied in the context of political communication and becomes evident in political campaigns, especially during election periods, this study examines how the dominant emotional tendencies in the social structure are reflected in the political sphere. In the study, in which the most watched campaign ads of the 6 parties that received the highest number of votes in the election results were analyzed with the MAXQDA program, the general conclusion was reached that the emotions dominant in the social structure also find a place in the political field. However, it was found that the preferred emotional conveyances of the ruling and opposition parties of political parties are different; in addition, the ideological tendencies of the parties and their positions such as ruling, and opposition also determine the preferred emotion conveyance.

 Duyguların siyasetteki rolü genellikle geri planda kalmaktadır. Ancak duygular da bilişsel süreçlerin bir parçasıdır ve bilhassa siyasal iletişimde önemli bir role sahiptir. Ayrıca siyasette duygular kültürel özelliklerden de etkilenmektedir. Bu açıdan, siyaset, kültür ve duygular arasında karşılıklı ve çok boyutlu bir ilişkiyi açıklayan bu çalışmada, -duyguların siyasetteki rolünün genellikle siyasal iletişim bağlamında incelendiği ve özellikle seçim dönemlerinde siyasi kampanyalarda belirginleştiği için- toplumsal yapıda egemen olan duygu eğilimlerinin siyasal alana yansıması 2023 Genel Seçimleri özelinde incelenmiştir. Seçim sonuçlarında en fazla oyu alan 6 partinin, en fazla izlenen seçim reklamlarının MAXQDA programı ile analiz edildiği çalışmada toplumsal yapıda egemen olan duyguların siyasal alanda da kendisine yer bulduğu genel sonucuna ulaşılmıştır. Bununla birlikte siyasal partilerin iktidar ve muhalefet partileri tarafından tercih edilen duygu aktarımlarının farklılaştığı; ayrıca partilerin ideolojik eğilimlerinin ve bulundukları konumlarının iktidar, muhalefet gibi da tercih edilen duygu aktarımında belirleyici olduğu ortaya konulmuştur.

Makale detayları

THE RELATIONSHIP OF POLITICAL EMOTIONS WITH CULTURE AND PARTY LEANINGS: A QUALITATIVE ANALYSIS OF THE 2023 GENERAL ELECTION CAMPAIGN

Yazarlar:

Ş. Şeyda Zeynel | Emre Savut

Yayıncı:

Karamanoglu Mehmetbey University

Ana Başlıklar:

Siyasal İletişim | Siyaset Bilimi (Diğer)

Dergi:

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.26 Issue 46, pp.502-522

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320380

pISSN:

2147-7833

elections

emotion

culture

campaignseçimler

duygu

kültür

kampanya

Sayı

Makale detayları

Yazarlar: Ş. Şeyda Zeynel | Emre Savut

Yayıncı: Karamanoglu Mehmetbey University

Ana Başlıklar: Siyasal İletişim | Siyaset Bilimi (Diğer)

Dergi: Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.26 Issue 46, pp.502-522

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001320380

pISSN: 2147-7833

Sayı

Yazarlar:

Ş. Şeyda Zeynel | Emre Savut

Yayıncı:

Karamanoglu Mehmetbey University

Ana Başlıklar:

Siyasal İletişim | Siyaset Bilimi (Diğer)

Dergi:

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi Vol.26 Issue 46, pp.502-522

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001320380

pISSN:

2147-7833