THE MEDIATOR ROLE OF JOB SATISFACTION AND PERCEIVED ORGANIZATIONAL SUPPORT ON THE IMPACT OF INTERNAL MARKETING ON EMPLOYEE PERFORMANCE

Mustafa Alp; Müfide Şule Eren

Makale detayları

THE MEDIATOR ROLE OF JOB SATISFACTION AND PERCEIVED ORGANIZATIONAL SUPPORT ON THE IMPACT OF INTERNAL MARKETING ON EMPLOYEE PERFORMANCE

Yazarlar:

Mustafa Alp | Müfide Şule Eren

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

Politika ve Yönetim (Diğer)

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 3, pp.774-802

Belge Tipi:

Makale

Yayın Tarihi:

9/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001327814

pISSN:

2147-9208

Anahtar kelimeler:

Özet:

 The importance of intellectual capital for organizations is increasing day by day. Therefore, it is vital for employees to be satisfied and productive. Recent research findings indicate that internal marketing practices are an important tool in increasing satisfaction and productivity. In this context, the mediating role of job satisfaction and perceived organizational support in the impact of internal marketing on employee performance has been examined. An quantitative study was conducted with healthcare professionals working in healthcare institutions in Balıkesir and Çanakkale provinces. According to the study results, internal marketing has a positive effect on job satisfaction, perceived organizational support, and employee performance. Additionally, both job satisfaction and perceived organizational support have a positive effect on employee performance. When mediation effects were examined, it was concluded that both job satisfaction and perceived organizational support play a mediating role in the impact of internal marketing on employee performance.

 The importance of intellectual capital for organizations is increasing day by day. Therefore, it is vital for employees to be satisfied and productive. Recent research findings indicate that internal marketing practices are an important tool in increasing satisfaction and productivity. In this context, the mediating role of job satisfaction and perceived organizational support in the impact of internal marketing on employee performance has been examined. An quantitative study was conducted with healthcare professionals working in healthcare institutions in Balıkesir and Çanakkale provinces. According to the study results, internal marketing has a positive effect on job satisfaction, perceived organizational support, and employee performance. Additionally, both job satisfaction and perceived organizational support have a positive effect on employee performance. When mediation effects were examined, it was concluded that both job satisfaction and perceived organizational support play a mediating role in the impact of internal marketing on employee performance.

 The importance of intellectual capital for organizations is increasing day by day. Therefore, it is vital for employees to be satisfied and productive. Recent research findings indicate that internal marketing practices are an important tool in increasing satisfaction and productivity. In this context, the mediating role of job satisfaction and perceived organizational support in the impact of internal marketing on employee performance has been examined. An quantitative study was conducted with healthcare professionals working in healthcare institutions in Balıkesir and Çanakkale provinces. According to the study results, internal marketing has a positive effect on job satisfaction, perceived organizational support, and employee performance. Additionally, both job satisfaction and perceived organizational support have a positive effect on employee performance. When mediation effects were examined, it was concluded that both job satisfaction and perceived organizational support play a mediating role in the impact of internal marketing on employee performance.

 Örgütler açısından entelektüel sermayenin önemi her geçen gün artmaktadır. Bu sebeple çalışanların memnun ve verimli olması hayatidir. Son yıllarda yapılan çalışma sonuçları içsel pazarlama uygulamalarının memnuniyet ve verimin arttırılmasında önemli bir araç olduğunu göstermektedir. Bu bağlamda çalışanların memnuniyetini arttıracak uygulamaları içeren içsel pazarlamanın çalışan performansı üzerindeki etkisinde iş tatmini ve algılanan örgütsel desteğin aracı rolü incelenmiştir. Balıkesir ve Çanakkale illerinde hizmet veren sağlık kurumlarında görev yapan sağlık çalışanları ile nicel bir çalışma gerçekleştirilmiştir. Çalışma sonuçlarına göre içsel pazarlamanın iş tatmini, algılanan örgütsel destek ve çalışan performansı üzerinde ayrıca iş tatmini ve algılanan örgütsel desteğin de çalışan performansı üzerinde pozitif yönde etkisi olduğu görülmüştür. Bu sonuçların yanında algılanan örgütsel desteğin de iş tatmini üzerinde pozitif yönlü etkisi olduğu görülmüştür. Aracılık etkileri incelendiğinde ise hem iş tatmini hem de algılanan örgütsel desteğin içsel pazarlamanın çalışan performansı üzerindeki etkisinde bir aracılık rolü olduğu sonucuna varılmıştır.

Makale detayları

THE MEDIATOR ROLE OF JOB SATISFACTION AND PERCEIVED ORGANIZATIONAL SUPPORT ON THE IMPACT OF INTERNAL MARKETING ON EMPLOYEE PERFORMANCE

Yazarlar:

Mustafa Alp | Müfide Şule Eren

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

Politika ve Yönetim (Diğer)

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 3, pp.774-802

Belge Tipi:

Makale

Yayın Tarihi:

9/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001327814

pISSN:

2147-9208

: Internal Marketing

Job Satisfaction

Perceived Organizational Support

Employee Performance

Healthcare Institutionsİçsel Pazarlama

İş Tatmini

Algılanan Örgütsel Destek

Çalışan Performansı

Sağlık Kurumları

Sayı

Makale detayları

Yazarlar: Mustafa Alp | Müfide Şule Eren

Yayıncı: Zonguldak Bulent Ecevit University

Ana Başlıklar: Politika ve Yönetim (Diğer)

Dergi: Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 3, pp.774-802

Belge Tipi: Makale

Yayın Tarihi: 9/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001327814

pISSN: 2147-9208

Sayı

Yazarlar:

Mustafa Alp | Müfide Şule Eren

Yayıncı:

Zonguldak Bulent Ecevit University

Ana Başlıklar:

Politika ve Yönetim (Diğer)

Dergi:

Uluslararası Yönetim İktisat ve İşletme Dergisi Vol.20 Issue 3, pp.774-802

Belge Tipi:

Makale

Yayın Tarihi:

9/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001327814

pISSN:

2147-9208