The Effects of The Relationship Between Architecture and Advertising on Urban Identity

Aslı Pınar Biket

Makale detayları

The Effects of The Relationship Between Architecture and Advertising on Urban Identity

Yazarlar:

Aslı Pınar Biket

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Kentsel Tasarım | Mimari Tasarım

Dergi:

Kent Akademisi Vol.17 Issue 4, pp.1298-1314

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001323174

pISSN:

2146-9229

Anahtar kelimeler:

Özet:

 Consumer culture, which affects every area from lifestyle to living spaces, and the advertising industry it brings with it, use various channels, inspired by creative disciplines, to cope with the capitalist system with an interaction-oriented approach. In addition to many areas that it has turned into objects of consumption, it also affects architecture and uses it as a tool when necessary. The relationship between advertising and architecture is shaped by historical, cultural and technological contexts, along with the changing needs of society and technological developments, and appears in different methods and strategies. In this context, the methods of using architecture as an advertising medium, which ensures the formation and continuity of urban identity by building a bridge between the past and present of a city, are classified and examined in detail with examples within the scope of this study. Urban identity is one of the most important elements that enable city dwellers to create a sense of connection and belonging. For this reason, it is aimed to raise awareness about eliminating the potential negative effects of the relationship between advertising and architecture in the city for the protection and continuity of urban identity.

 Consumer culture, which affects every area from lifestyle to living spaces, and the advertising industry it brings with it, use various channels, inspired by creative disciplines, to cope with the capitalist system with an interaction-oriented approach. In addition to many areas that it has turned into objects of consumption, it also affects architecture and uses it as a tool when necessary. The relationship between advertising and architecture is shaped by historical, cultural and technological contexts, along with the changing needs of society and technological developments, and appears in different methods and strategies. In this context, the methods of using architecture as an advertising medium, which ensures the formation and continuity of urban identity by building a bridge between the past and present of a city, are classified and examined in detail with examples within the scope of this study. Urban identity is one of the most important elements that enable city dwellers to create a sense of connection and belonging. For this reason, it is aimed to raise awareness about eliminating the potential negative effects of the relationship between advertising and architecture in the city for the protection and continuity of urban identity.

 Consumer culture, which affects every area from lifestyle to living spaces, and the advertising industry it brings with it, use various channels, inspired by creative disciplines, to cope with the capitalist system with an interaction-oriented approach. In addition to many areas that it has turned into objects of consumption, it also affects architecture and uses it as a tool when necessary. The relationship between advertising and architecture is shaped by historical, cultural and technological contexts, along with the changing needs of society and technological developments, and appears in different methods and strategies. In this context, the methods of using architecture as an advertising medium, which ensures the formation and continuity of urban identity by building a bridge between the past and present of a city, are classified and examined in detail with examples within the scope of this study. Urban identity is one of the most important elements that enable city dwellers to create a sense of connection and belonging. For this reason, it is aimed to raise awareness about eliminating the potential negative effects of the relationship between advertising and architecture in the city for the protection and continuity of urban identity.

 Yaşam biçiminden, yaşam mekanlarına kadar her alanı etkisi altına alan tüketim kültürü ve beraberinde getirdiği reklam sektörü, içinde bulunduğumuz dönemde, etkileşim odaklı bir yaklaşım ile kapitalist sistemle başa çıkmak için yaratıcı disiplinlerden ilham alarak çeşitli mecraları kullanmaktadır. Tüketim nesnesi haline getirdiği birçok alanın yanı sıra mimarlığı da etkilemekte ve yeri geldiğinde araç olarak kullanmaktadır. Reklam ve mimarlık arasındaki ilişki, toplumun değişen ihtiyaçları ve teknolojik gelişmelerle birlikte tarihsel, kültürel ve teknolojik bağlamlarla şekillenerek farklı yöntem ve stratejilerde karşımıza çıkmaktadır. Bu bağlamda, bir şehrin geçmişiyle bugünü arasında köprü kurarak, kentsel kimliğin oluşmasını ve sürekliliğini sağlayan mimarlığın, reklam mecrası olarak kullanılma yöntemleri bu çalışma kapsamında sınıflandırılarak detaylı bir şekilde örneklerle incelenmiştir. Kentsel kimlik, kentte yaşayanların bağ ve aidiyet duygusu yaratmalarını sağlayan en önemli unsurlardan biridir. Bu sebeple, kentsel kimliğin korunması ve sürekliliği için reklam ve mimarlık ilişkisinin kentte yarattığı potansiyel olumsuz etkilerini bertaraf etmek konusunda farkındalık yaratmak amaçlanmıştır.

Makale detayları

The Effects of The Relationship Between Architecture and Advertising on Urban Identity

Yazarlar:

Aslı Pınar Biket

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Kentsel Tasarım | Mimari Tasarım

Dergi:

Kent Akademisi Vol.17 Issue 4, pp.1298-1314

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001323174

pISSN:

2146-9229

Urban Identity

Architecture

Advertising

Consumer SocietyKentsel Kimlik

Mimarlık

Reklam

Tüketim Toplumu

Sayı

Makale detayları

Yazarlar: Aslı Pınar Biket

Yayıncı: Ahmet FİDAN

Ana Başlıklar: Kentsel Tasarım | Mimari Tasarım

Dergi: Kent Akademisi Vol.17 Issue 4, pp.1298-1314

Belge Tipi: Makale

Yayın Tarihi: 7/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001323174

pISSN: 2146-9229

Sayı

Yazarlar:

Aslı Pınar Biket

Yayıncı:

Ahmet FİDAN

Ana Başlıklar:

Kentsel Tasarım | Mimari Tasarım

Dergi:

Kent Akademisi Vol.17 Issue 4, pp.1298-1314

Belge Tipi:

Makale

Yayın Tarihi:

7/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001323174

pISSN:

2146-9229