THE EFFECT OF CONSIDERATION FUTURE CONSEQUENCES ON CONSPICUOUS CONSUMPTION

Sema Sarı; Selbi Sultan Girgeç

Makale detayları

THE EFFECT OF CONSIDERATION FUTURE CONSEQUENCES ON CONSPICUOUS CONSUMPTION

Yazarlar:

Sema Sarı | Selbi Sultan Girgeç

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Pazarlama İletişimi

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.13 Issue 3, pp.1793-1809

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001298829

pISSN:

2149-3871

Anahtar kelimeler:

Özet:

 Conspicuous consumption, which is defined as the shopping behaviour that a person makes to show that heshe has status or prestige, ends up with preferring luxury and expensive products in shopping. Conspicuous consumption is also performed by individuals to raise their status and to give the impression that they belong to the groups they want to be included in. It is possible for people, who weigh the outcomes, make plans to join the groups they want to be join, and therefore tent to conspicuous consumption. The purpose of this research is to examine the effect of weighing the future consequences on conspicuous consumption. It is expected that the study will open a new discussion topic in this context. In this study, a questionnaire was applied to 556 participants in an online environment to investigate the effect of caring about future results caring about instant results of conspicuous consumption. The data obtained were tested in AMOS and SPSS programs and it was determined that weighing about future consequences affects conspicuous consumption significantly and positively. It has been seen that caring about instant results affects conspicuous consumption significantly and negatively.

 Conspicuous consumption, which is defined as the shopping behaviour that a person makes to show that heshe has status or prestige, ends up with preferring luxury and expensive products in shopping. Conspicuous consumption is also performed by individuals to raise their status and to give the impression that they belong to the groups they want to be included in. It is possible for people, who weigh the outcomes, make plans to join the groups they want to be join, and therefore tent to conspicuous consumption. The purpose of this research is to examine the effect of weighing the future consequences on conspicuous consumption. It is expected that the study will open a new discussion topic in this context. In this study, a questionnaire was applied to 556 participants in an online environment to investigate the effect of caring about future results caring about instant results of conspicuous consumption. The data obtained were tested in AMOS and SPSS programs and it was determined that weighing about future consequences affects conspicuous consumption significantly and positively. It has been seen that caring about instant results affects conspicuous consumption significantly and negatively.

 Conspicuous consumption, which is defined as the shopping behaviour that a person makes to show that heshe has status or prestige, ends up with preferring luxury and expensive products in shopping. Conspicuous consumption is also performed by individuals to raise their status and to give the impression that they belong to the groups they want to be included in. It is possible for people, who weigh the outcomes, make plans to join the groups they want to be join, and therefore tent to conspicuous consumption. The purpose of this research is to examine the effect of weighing the future consequences on conspicuous consumption. It is expected that the study will open a new discussion topic in this context. In this study, a questionnaire was applied to 556 participants in an online environment to investigate the effect of caring about future results caring about instant results of conspicuous consumption. The data obtained were tested in AMOS and SPSS programs and it was determined that weighing about future consequences affects conspicuous consumption significantly and positively. It has been seen that caring about instant results affects conspicuous consumption significantly and negatively.

 Kişinin çevresine statü sahibi veya prestijli olduğunu göstermek amacıyla yapmış olduğu alışverişler şeklinde tanımlanan gösterişçi tüketim, tüketicilerin alışverişlerde lüks ve pahalı ürünler tercih etmeleriyle sonuçlanmaktadır. Gösterişçi tüketim bireyler tarafından statüyü yükseltmek, dâhil olmak istedikleri gruplara dâhilmiş izlenimi vermek için de yapılmaktadır. Gelecekteki sonuçları önemseyen kişilerin, dâhil olmak istedikleri gruplara katılmak için planlar yapması, bundan dolayı da gösterişçi tüketimde bulunması olasıdır. Bu araştırmanın amacı gelecekteki sonuçları önemsemenin gösterişçi tüketim üzerindeki etkisini incelemektir. Çalışmanın bu bağlamda yeni bir tartışma konusu açması beklenmektedir. Bu çalışmada gelecek sonuçları önemsemeanlık sonuçları önemsemenin gösterişçi tüketime etkisinin araştırılması için çevrim içi ortamda 556 katılımcıya anket uygulanmıştır. Elde edilen veriler AMOS ve SPSS programlarında sınanmış ve gelecek sonuçları önemsemenin, gösterişçi tüketimi anlamlı düzeyde ve olumlu yönde etkilediği saptanmıştır. Anlık sonuçları önemsemenin ise gösterişçi tüketimi anlamlı düzeyde ve olumsuz yönde etkilediği görülmüştür.

Makale detayları

THE EFFECT OF CONSIDERATION FUTURE CONSEQUENCES ON CONSPICUOUS CONSUMPTION

Yazarlar:

Sema Sarı | Selbi Sultan Girgeç

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Pazarlama İletişimi

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.13 Issue 3, pp.1793-1809

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001298829

pISSN:

2149-3871

Personality

Weighing Immediate Outcomes of Behavior

Weighing Distant Outcomes of Behavior

Conspicuous ConsumptionKişilik

Anlık Sonuçları Önemseme

Gelecek Sonuçları Önemseme

Gösterişçi Tüketim

Sayı

Makale detayları

Yazarlar: Sema Sarı | Selbi Sultan Girgeç

Yayıncı: Nevsehir Haci Bektas Veli University

Ana Başlıklar: Pazarlama İletişimi

Dergi: Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.13 Issue 3, pp.1793-1809

Belge Tipi: Makale

Yayın Tarihi: 9/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001298829

pISSN: 2149-3871

Sayı

Yazarlar:

Sema Sarı | Selbi Sultan Girgeç

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Pazarlama İletişimi

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.13 Issue 3, pp.1793-1809

Belge Tipi:

Makale

Yayın Tarihi:

9/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001298829

pISSN:

2149-3871