FACTORS INFLUENCING CONSUMER’S BEHAVIOR TOWARDS THE USAGE OF INTERNET BANKING

Nur Hazwani ABDUL AZİZ; Nuradli Ridzwan Shah MOHD DALİ

doi:https://doi.org/10.18769/ijasos.605366

Makale detayları

FACTORS INFLUENCING CONSUMER’S BEHAVIOR TOWARDS THE USAGE OF INTERNET BANKING

Yazarlar:

Nur Hazwani ABDUL AZİZ | Nuradli Ridzwan Shah MOHD DALİ

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

IJASOS- International E-journal of Advances in Social Sciences 2019 Vol.5 Issue 14, pp.1005-1015

Belge Tipi:

Makale

Yayın Tarihi:

9/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000716770

DOI:

https://doi.org/10.18769/ijasos.605366

Özet:

 


The purpose of the
present study is to understand the factors influencing adoption of internet
banking in Malaysia. A model has been proposed based on the technology
acceptance model (TAM). The proposed model is referred to as extended TAM and
is better suited to identify and quantify the important factors that influence
adoption of internet banking (IB) technology in the country. Data were
collected from 487 individuals who are either current or prospective internet
banking users. Partial Least Squared (PLS) was used to identify the important
factors affecting technological adoption. It is found that perceived usefulness (PU) and
familiarity have a significant relationship towards the behavior of users to
use IB. Perceived ease of usefulness (PEU), awareness and opportuneness on the
other hand, have been identified as not having significant relationship towards
the behavior of consumers to use IB in the tested mediated model. This study
enables IB service providers in Malaysia to design new service offerings or
modify current service offerings to achieve higher adoption rates in IB.


.

Makale detayları

FACTORS INFLUENCING CONSUMER’S BEHAVIOR TOWARDS THE USAGE OF INTERNET BANKING

Yazarlar: Nur Hazwani ABDUL AZİZ | Nuradli Ridzwan Shah MOHD DALİ

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: IJASOS- International E-journal of Advances in Social Sciences 2019 Vol.5 Issue 14, pp.1005-1015

Belge Tipi: Makale

Yayın Tarihi: 9/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000716770

DOI: https://doi.org/10.18769/ijasos.605366

Sayı

Yazarlar:

Nur Hazwani ABDUL AZİZ | Nuradli Ridzwan Shah MOHD DALİ

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

IJASOS- International E-journal of Advances in Social Sciences 2019 Vol.5 Issue 14, pp.1005-1015

Belge Tipi:

Makale

Yayın Tarihi:

9/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000716770

DOI:

https://doi.org/10.18769/ijasos.605366