Factors Affecting Food Choices of Millennials: How they Decide What to Eat?

Zehra DILISTAN SHIPMAN

doi:https://doi.org/10.26650/jot.2020.6.1.0036

Makale detayları

Factors Affecting Food Choices of Millennials: How they Decide What to Eat?

Yazarlar:

Zehra DILISTAN SHIPMAN

Yayıncı:

Istanbul University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Tourismology 2020 Vol.6 Issue 1, pp.49-62

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000507759

Sıklık:

İki Yıllık

eISSN:

2459-1939

DOI:

https://doi.org/10.26650/jot.2020.6.1.0036

Özet:

 

Millennials, who are also known as generation Y, constitute an important group of consumers for the tourism and hospitality industry. Hence, the purpose of this study is to understand which factors affect their food choices and whether these factors show any difference for demographic variables. A quantitative research design using exploratory factor analysis is employed to understand the different dimensions of food choice behavior of millennials. The findings of the study have explored six factors that guide the food purchase of generation Y. In addition, the relative importance of each factor has provided a better understanding of the role of each dimension. Therefore, this study provides implications about how to address the demands of a generation, which could be considered a unique target market for the hospitality industry.

Makale detayları

Factors Affecting Food Choices of Millennials: How they Decide What to Eat?

Yazarlar: Zehra DILISTAN SHIPMAN

Yayıncı: Istanbul University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Tourismology 2020 Vol.6 Issue 1, pp.49-62

Belge Tipi: Makale

Yayın Tarihi: 6/2020

Belge Dili: İngilizce

Document ID (Org No.): 2000507759

Sıklık: İki Yıllık

eISSN: 2459-1939

DOI: https://doi.org/10.26650/jot.2020.6.1.0036

Sayı

Yazarlar:

Zehra DILISTAN SHIPMAN

Yayıncı:

Istanbul University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Tourismology 2020 Vol.6 Issue 1, pp.49-62

Belge Tipi:

Makale

Yayın Tarihi:

6/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000507759

Sıklık:

İki Yıllık

eISSN:

2459-1939

DOI:

https://doi.org/10.26650/jot.2020.6.1.0036