Virtual Products and Changing Consumption: Reading Virtual Product Consumption Through Digital Games

İbrahim Kahraman; Ahmet Tarhan

Makale detayları

Virtual Products and Changing Consumption: Reading Virtual Product Consumption Through Digital Games

Yazarlar:

İbrahim Kahraman | Ahmet Tarhan

Yayıncı:

Selcuk University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Yeni İletişim Teknolojileri | İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 54, pp.175-192

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001326002

pISSN:

2667-4750

Anahtar kelimeler:

Özet:

 Consumption is inevitable. With the production of more than what is needed, the industrial revolution, technological and other developments, consumption channels, consumer behavior, and the products consumed have changed. People have moved away from the functional benefits provided by the products and have started to consume them for psychological and social satisfaction. In the new understanding of consumption, symbolic concepts such as image and identity have gained importance as a way of self-expression. In this understanding of consumption, physical stores are moved to the digital world through internet technology and digital products that have no tangible reality are widely consumed. In this study, aimed to find an answer to the question of the motivations for people to buy virtual products that do not have a tangible existence and functional benefits, with a special focus on digital games. In this direction, using criterion sampling and interview techniques, data were collected from 10 people who had previously purchased decorative digital game products. The data obtained from the interviews conducted between October 15-30, 2023 were analyzed and analyzed. As a result of the analysis, it was observed that players mostly purchased decorative digital game products for aesthetic, emotional, and economic motivations.

 Consumption is inevitable. With the production of more than what is needed, the industrial revolution, technological and other developments, consumption channels, consumer behavior, and the products consumed have changed. People have moved away from the functional benefits provided by the products and have started to consume them for psychological and social satisfaction. In the new understanding of consumption, symbolic concepts such as image and identity have gained importance as a way of self-expression. In this understanding of consumption, physical stores are moved to the digital world through internet technology and digital products that have no tangible reality are widely consumed. In this study, aimed to find an answer to the question of the motivations for people to buy virtual products that do not have a tangible existence and functional benefits, with a special focus on digital games. In this direction, using criterion sampling and interview techniques, data were collected from 10 people who had previously purchased decorative digital game products. The data obtained from the interviews conducted between October 15-30, 2023 were analyzed and analyzed. As a result of the analysis, it was observed that players mostly purchased decorative digital game products for aesthetic, emotional, and economic motivations.

 Consumption is inevitable. With the production of more than what is needed, the industrial revolution, technological and other developments, consumption channels, consumer behavior, and the products consumed have changed. People have moved away from the functional benefits provided by the products and have started to consume them for psychological and social satisfaction. In the new understanding of consumption, symbolic concepts such as image and identity have gained importance as a way of self-expression. In this understanding of consumption, physical stores are moved to the digital world through internet technology and digital products that have no tangible reality are widely consumed. In this study, aimed to find an answer to the question of the motivations for people to buy virtual products that do not have a tangible existence and functional benefits, with a special focus on digital games. In this direction, using criterion sampling and interview techniques, data were collected from 10 people who had previously purchased decorative digital game products. The data obtained from the interviews conducted between October 15-30, 2023 were analyzed and analyzed. As a result of the analysis, it was observed that players mostly purchased decorative digital game products for aesthetic, emotional, and economic motivations.

 Tüketim kaçınılmaz olarak var olagelmiştir. İhtiyaç duyulandan fazlasının üretilmesi, sanayi devrimi, teknolojik ve diğer gelişmelerle birlikte tüketim kanalları, tüketici davranışları ve tüketilen ürünler değişmiştir. İnsanlar ürünlerin sağladığı işlevsel faydalardan uzaklaşarak psikolojik ve sosyal tatminleri doğrultusunda da tüketmeye yönelmişlerdir. Yeni tüketim anlayışında, kendini ifade etmenin bir yolu olarak imaj ve kimlik gibi sembolik kavramlar önem kazanmıştır. Tüketim toplumunda modern insanın tüketim tapınakları alışveriş merkezleriyken, post-modern insanın tapınakları dijital dünyaya taşınmakta veya tamamen orada inşa edilmektedir. Bir başka deyişle fiziksel mağazalar internet teknolojisiyle dijital ortamlara taşınmaktadır ve somut gerçekliği olmayan dijital ürünler yaygın şekilde tüketilir hale gelmektedir. Bu araştırmada insanların, somut varlığı ve işlevsel faydası olmayan sanal ürünleri hangi motivasyonlarla satın aldıkları sorusuna dijital oyunlar özelinde yanıt bulma amacı güdülmüştür. Bu doğrultuda ölçüt örnekleme ve görüşme teknikleri kullanılarak daha önce dekoratif dijital oyun ürünü satın almış olan 10 kişiden veri toplanmıştır. 15-30 Ekim 2023 tarihlerinde gerçekleştirilen görüşmelerden elde edilen veriler analiz edilmiştir. Analizler sonucunda oyuncuların dekoratif dijital oyun ürünlerini çoğunlukla estetik, duygusalhazsal ve ekonomik motivasyonlarla satın aldıkları görülmüştür.

Makale detayları

Virtual Products and Changing Consumption: Reading Virtual Product Consumption Through Digital Games

Yazarlar:

İbrahim Kahraman | Ahmet Tarhan

Yayıncı:

Selcuk University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Yeni İletişim Teknolojileri | İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 54, pp.175-192

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001326002

pISSN:

2667-4750

Consumption

Consumption Society

Virtual product

New Media

Digital Game

Digital Game ProductsTüketim

Tüketim Toplumu

Sanal ürün

Yeni Medya

Dijital Oyun

Dijital Oyun Ürünleri

Sayı

Makale detayları

Yazarlar: İbrahim Kahraman | Ahmet Tarhan

Yayıncı: Selcuk University

Ana Başlıklar: İletişim Teknolojisi ve Dijital Medya Çalışmaları | Yeni İletişim Teknolojileri | İletişim ve Medya Çalışmaları (Diğer)

Dergi: Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 54, pp.175-192

Belge Tipi: Makale

Yayın Tarihi: 8/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001326002

pISSN: 2667-4750

Sayı

Yazarlar:

İbrahim Kahraman | Ahmet Tarhan

Yayıncı:

Selcuk University

Ana Başlıklar:

İletişim Teknolojisi ve Dijital Medya Çalışmaları | Yeni İletişim Teknolojileri | İletişim ve Medya Çalışmaları (Diğer)

Dergi:

Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 54, pp.175-192

Belge Tipi:

Makale

Yayın Tarihi:

8/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001326002

pISSN:

2667-4750