Usage of Safe Tourism Certificate on Accommodation Business’ Websites: The Case of Antalya

Nihan Akdemir; Oylum Ekşi

Makale detayları

Usage of Safe Tourism Certificate on Accommodation Business’ Websites: The Case of Antalya

Yazarlar:

Nihan Akdemir | Oylum Ekşi

Yayıncı:

Igdir University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.654-663

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001302999

pISSN:

2147-5717

Anahtar kelimeler:

Özet:

 During and after Covid-19, the Ministry of Culture and Tourism of the Republic of Türkiye has developed the Safe Tourism Certificate STC Program with the aim of revitalizing the tourism sector. This program emphasizes the necessity for tourism businesses to take significant health precautions and special measures to ensure tourists can have a worry-free holiday experience. By adhering to these defined criteria, the program aims to create a sense of trust. This study focuses on examining the presence and utilization of the safe tourism certificate on the websites of accommodation business with the certification in Antalya. Information about these accommodation business was obtained from the official website of the Türkiye Promotion and Development Agency TGA. The research results indicate that out of the 419 accommodation business in Antalya, 116 businesses 27.8 have the STC displayed on their websites. The majority of these accommodations are categorized as hotels, primarily 5-star establishments, and are located in Alanya. Another significant finding of the research is that these accommodation business prominently display the STC on the front end of their websites, often in the form of logos, documents, QR codes, or informational text. The logo of the certificate is particularly extensively used. Given the current conditions where consumer awareness has increased and online shopping has become more prevalent, it can be suggested that keeping accommodation business websites up to date and sharing their certification or documents could be important from a marketing perspective.

 During and after Covid-19, the Ministry of Culture and Tourism of the Republic of Türkiye has developed the Safe Tourism Certificate STC Program with the aim of revitalizing the tourism sector. This program emphasizes the necessity for tourism businesses to take significant health precautions and special measures to ensure tourists can have a worry-free holiday experience. By adhering to these defined criteria, the program aims to create a sense of trust. This study focuses on examining the presence and utilization of the safe tourism certificate on the websites of accommodation business with the certification in Antalya. Information about these accommodation business was obtained from the official website of the Türkiye Promotion and Development Agency TGA. The research results indicate that out of the 419 accommodation business in Antalya, 116 businesses 27.8 have the STC displayed on their websites. The majority of these accommodations are categorized as hotels, primarily 5-star establishments, and are located in Alanya. Another significant finding of the research is that these accommodation business prominently display the STC on the front end of their websites, often in the form of logos, documents, QR codes, or informational text. The logo of the certificate is particularly extensively used. Given the current conditions where consumer awareness has increased and online shopping has become more prevalent, it can be suggested that keeping accommodation business websites up to date and sharing their certification or documents could be important from a marketing perspective.

 During and after Covid-19, the Ministry of Culture and Tourism of the Republic of Türkiye has developed the Safe Tourism Certificate STC Program with the aim of revitalizing the tourism sector. This program emphasizes the necessity for tourism businesses to take significant health precautions and special measures to ensure tourists can have a worry-free holiday experience. By adhering to these defined criteria, the program aims to create a sense of trust. This study focuses on examining the presence and utilization of the safe tourism certificate on the websites of accommodation business with the certification in Antalya. Information about these accommodation business was obtained from the official website of the Türkiye Promotion and Development Agency TGA. The research results indicate that out of the 419 accommodation business in Antalya, 116 businesses 27.8 have the STC displayed on their websites. The majority of these accommodations are categorized as hotels, primarily 5-star establishments, and are located in Alanya. Another significant finding of the research is that these accommodation business prominently display the STC on the front end of their websites, often in the form of logos, documents, QR codes, or informational text. The logo of the certificate is particularly extensively used. Given the current conditions where consumer awareness has increased and online shopping has become more prevalent, it can be suggested that keeping accommodation business websites up to date and sharing their certification or documents could be important from a marketing perspective.

 Covid-19 ve sonrasında, turizm sektörünü canlandırmak amacıyla T.C. Kültür ve Turizm Bakanlığı, Güvenli Turizm Sertifika GTS Programını geliştirmiştir. Bu program, turistlerin endişesiz bir tatil deneyimi yaşayabilmeleri için turizm işletmelerinin önemli sağlık tedbirlerini ve özel önlemleri almalarının gerekliliğini vurgulamaktadır. Böylece belirlenen kriterleri yerine getirerek güven duygusu oluşturulması hedeflenmektedir. Bu araştırmada Antalyadaki güvenli turizm sertifikasına sahip konaklama tesislerinin web sitelerinde bu belgenin olup olmama ve nasıl kullanıldığı durumunun incelenmesi amaçlanmıştır. Konaklama tesislerine ait bilgilerin elde edilmesinde Türkiye Tanıtım ve Geliştirme Ajansı TGA resmî web sitesinden yararlanılmıştır. Araştırmanın sonucunda Antalyadaki 419 konaklama tesisinin GTS belgesine sahip olduğu ve 116 işletmenin 27,8 web sitelerinde GTSnin olduğu tespit edilmiştir. Bu konaklama tesilerinin çoğunluğunun tesis kategorisi otel, tesis sınıfı 5 yıldızlı ve konumuda Alanyadadır. Araştırmanın önemli bir diğer sonucu ise bu konaklama tesislerinin web sitelerinde GTSnin çoğunlukla ön yüzde logo, belge, QR veya bilgilendirme yazısı olarak yer aldığı ve sertifikanın logosunun daha fazla kullanıldığı görülmüştür. Günümüz koşullarında tüketicilerin hem bilinç düzeyinin arttığı hem de online alışverişe daha fazla alıştığı düşünüldüğünde, konaklama tesislerinin web sitelerini güncel tutarak, sertifika ya da belgelerini paylaşmalarının pazarlama açısından önemli olduğu önerilebilir.

Makale detayları

Usage of Safe Tourism Certificate on Accommodation Business’ Websites: The Case of Antalya

Yazarlar:

Nihan Akdemir | Oylum Ekşi

Yayıncı:

Igdir University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.654-663

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001302999

pISSN:

2147-5717

During and after Covid-19

safe tourism certificate

accommodation business

Türkiye

AntalyaCovid-19 ve sonrası

güvenli turizm sertifikası

konaklama tesisleri

Türkiye

Antalya

Sayı

Makale detayları

Yazarlar: Nihan Akdemir | Oylum Ekşi

Yayıncı: Igdir University

Ana Başlıklar: Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi: Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.654-663

Belge Tipi: Makale

Yayın Tarihi: 10/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001302999

pISSN: 2147-5717

Sayı

Yazarlar:

Nihan Akdemir | Oylum Ekşi

Yayıncı:

Igdir University

Ana Başlıklar:

Rekreasyon | Tatil ve Turizm Coğrafyası

Dergi:

Iğdır Üniversitesi Sosyal Bilimler Dergisi Issue 34, pp.654-663

Belge Tipi:

Makale

Yayın Tarihi:

10/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001302999

pISSN:

2147-5717