An Exploratory Research to Reveal the Habits, Motivations, and Tendencies of Generation Z to Use Social Media Platforms as A Leisure Activity

Yenal Yağmur

Makale detayları

An Exploratory Research to Reveal the Habits, Motivations, and Tendencies of Generation Z to Use Social Media Platforms as A Leisure Activity

Yazarlar:

Yenal Yağmur

Yayıncı:

Akdeniz University

Ana Başlıklar:

Tourism (Other)

Dergi:

Advances in Hospitality and Tourism Research (AHTR) Vol.12 Issue 2, pp.172-199

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001319107

pISSN:

2147-9100

Anahtar kelimeler:

Özet:

 Generation Zs Gen-Z technology-centered lifestyles have resulted in a departure from traditional behavior patterns, particularly in their use of social media platforms SMPs for leisure activities. In this regard, an exploratory, qualitative research approach was adopted in the present study, which deeply understands the perceptions and feelings of Gen-Z members engagement with the SMPs for their leisure pursuits. Inductive content analysis was performed on the data collected from 107 Gen-Z member university students selected using convenience sampling. The perspectives and internal and external motivations of Gen-Z members towards producing content on SMPs are discussed within the scope of social comparison and social presence theories, while their views on whether to perform recreational activities are built on the theoretical foundations of leisure constraints intrapersonal, interpersonal, and structural and facilitators. Gen-Z behaviors regarding joining or not joining groups were framed based on social media engagement behavioral, affective, and cognitive and leisure constraints. The results obtained will lead to the opening of new discussion areas for the creation of modern marketing strategies for the recreation industry, marketing organizations, and public institutions and organizations.

 Generation Zs Gen-Z technology-centered lifestyles have resulted in a departure from traditional behavior patterns, particularly in their use of social media platforms SMPs for leisure activities. In this regard, an exploratory, qualitative research approach was adopted in the present study, which deeply understands the perceptions and feelings of Gen-Z members engagement with the SMPs for their leisure pursuits. Inductive content analysis was performed on the data collected from 107 Gen-Z member university students selected using convenience sampling. The perspectives and internal and external motivations of Gen-Z members towards producing content on SMPs are discussed within the scope of social comparison and social presence theories, while their views on whether to perform recreational activities are built on the theoretical foundations of leisure constraints intrapersonal, interpersonal, and structural and facilitators. Gen-Z behaviors regarding joining or not joining groups were framed based on social media engagement behavioral, affective, and cognitive and leisure constraints. The results obtained will lead to the opening of new discussion areas for the creation of modern marketing strategies for the recreation industry, marketing organizations, and public institutions and organizations.

 Generation Zs Gen-Z technology-centered lifestyles have resulted in a departure from traditional behavior patterns, particularly in their use of social media platforms SMPs for leisure activities. In this regard, an exploratory, qualitative research approach was adopted in the present study, which deeply understands the perceptions and feelings of Gen-Z members engagement with the SMPs for their leisure pursuits. Inductive content analysis was performed on the data collected from 107 Gen-Z member university students selected using convenience sampling. The perspectives and internal and external motivations of Gen-Z members towards producing content on SMPs are discussed within the scope of social comparison and social presence theories, while their views on whether to perform recreational activities are built on the theoretical foundations of leisure constraints intrapersonal, interpersonal, and structural and facilitators. Gen-Z behaviors regarding joining or not joining groups were framed based on social media engagement behavioral, affective, and cognitive and leisure constraints. The results obtained will lead to the opening of new discussion areas for the creation of modern marketing strategies for the recreation industry, marketing organizations, and public institutions and organizations.

 Generation Zs Gen-Z technology-centered lifestyles have resulted in a departure from traditional behavior patterns, particularly in their use of social media platforms SMPs for leisure activities. In this regard, an exploratory, qualitative research approach was adopted in the present study, which deeply understands the perceptions and feelings of Gen-Z members engagement with the SMPs for their leisure pursuits. Inductive content analysis was performed on the data collected from 107 Gen-Z member university students selected using convenience sampling. The perspectives and internal and external motivations of Gen-Z members towards producing content on SMPs are discussed within the scope of social comparison and social presence theories, while their views on whether to perform recreational activities are built on the theoretical foundations of leisure constraints intrapersonal, interpersonal, and structural and facilitators. Gen-Z behaviors regarding joining or not joining groups were framed based on social media engagement behavioral, affective, and cognitive and leisure constraints. The results obtained will lead to the opening of new discussion areas for the creation of modern marketing strategies for the recreation industry, marketing organizations, and public institutions and organizations.

Makale detayları

An Exploratory Research to Reveal the Habits, Motivations, and Tendencies of Generation Z to Use Social Media Platforms as A Leisure Activity

Yazarlar:

Yenal Yağmur

Yayıncı:

Akdeniz University

Ana Başlıklar:

Tourism (Other)

Dergi:

Advances in Hospitality and Tourism Research (AHTR) Vol.12 Issue 2, pp.172-199

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001319107

pISSN:

2147-9100

Digital recreation

social media platforms

social media engagement

generation Z

leisure constraints and facilitators.

Sayı

Makale detayları

An Exploratory Research to Reveal the Habits, Motivations, and Tendencies of Generation Z to Use Social Media Platforms as A Leisure Activity

Yazarlar: Yenal Yağmur

Yayıncı: Akdeniz University

Ana Başlıklar: Tourism (Other)

Dergi: Advances in Hospitality and Tourism Research (AHTR) Vol.12 Issue 2, pp.172-199

Belge Tipi: Makale

Yayın Tarihi: 10/2024

Belge Dili: İngilizce

Document ID (Org No.): 2001319107

pISSN: 2147-9100

Digital recreation

social media platforms

social media engagement

generation Z

leisure constraints and facilitators.

Sayı

Yazarlar:

Yenal Yağmur

Yayıncı:

Akdeniz University

Ana Başlıklar:

Tourism (Other)

Dergi:

Advances in Hospitality and Tourism Research (AHTR) Vol.12 Issue 2, pp.172-199

Belge Tipi:

Makale

Yayın Tarihi:

10/2024

Belge Dili:

İngilizce

Document ID (Org No.):

2001319107

pISSN:

2147-9100