Branding- how it influences customer behavior?

Raghda LUTFI; Tuğçe ALTINTAŞ

Makale detayları

Branding- how it influences customer behavior?

Yazarlar:

Raghda LUTFI | Tuğçe ALTINTAŞ

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Anadolu Bil Vocational School of Higher Education 2018 Vol.13 Issue 49, pp.77-92

Belge Tipi:

Makale

Yayın Tarihi:

3/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000666422

Sıklık:

Üç Aylık

eISSN:

2148-9998

pISSN:

1306-3375

Özet:

 

The marketers can assess and examine the influences of branding on
customers so that they can develop convincing brand messages to target
the right customer using the right message. Branding is developing into
one of the most successful tactics of marketing teams in recent times;
so much that it has almost become a prioritized area of study for future
marketers. This was the main rationale behind conducting this research
to understand how branding influences the customer psyche and purchase
inclinations so that marketers exert more efforts towards branding as a
constant activity for increased brand equity and enhanced company image.
A survey was used in this research. The questionnaire which includes a
total of 19 questions was submitted by 200 customers. Data were analyzed
using SPSS.

Makale detayları

Branding- how it influences customer behavior?

Yazarlar: Raghda LUTFI | Tuğçe ALTINTAŞ

Yayıncı: Istanbul Aydin University

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: Journal of Anadolu Bil Vocational School of Higher Education 2018 Vol.13 Issue 49, pp.77-92

Belge Tipi: Makale

Yayın Tarihi: 3/2018

Belge Dili: İngilizce

Document ID (Org No.): 2000666422

Sıklık: Üç Aylık

eISSN: 2148-9998

pISSN: 1306-3375

Sayı

Yazarlar:

Raghda LUTFI | Tuğçe ALTINTAŞ

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

Journal of Anadolu Bil Vocational School of Higher Education 2018 Vol.13 Issue 49, pp.77-92

Belge Tipi:

Makale

Yayın Tarihi:

3/2018

Belge Dili:

İngilizce

Document ID (Org No.):

2000666422

Sıklık:

Üç Aylık

eISSN:

2148-9998

pISSN:

1306-3375