DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z:  A CROSS CATEGORY ASSESSMENT

Edin Güçlü SÖZER

Makale detayları

DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT

Yazarlar:

Edin Güçlü SÖZER

Yayıncı:

Beykoz University

Ana Başlıklar:

Sosyal Bilimler

Dergi:

Beykoz Akademi Dergisi 2019 Vol.7 Issue 2, pp.239-265

Belge Tipi:

Makale

Yayın Tarihi:

11/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000699483

Sıklık:

İki Yıllık

eISSN:

2651-5393

Özet:

 

The objective of this study is to identify the determinants such as usefulness and ease of use as well as the behavioral outcomes of mobile app usage intention among Generation Z consumers. Three mobile app categories, entertainment, communication and networking, are included in the study. The results of the study confirmed that perceived ease of use plays an important role in determining the intention to use the app while perceived privacy, perceived security, perceived design and perceived compatibility are the factors which shape both perceived ease of use and usefulness depending on the mobile app category. Higher usage intention is found to be effective in generating willingness to pay in all mobile app categories. In contrast to the entertainment category, increasing usage intention is also found to lead increasing intention to engage into the WoM activity in communication and networking categories. Based on these findings, some practical implications are provided.

Makale detayları

DETERMINANTS AND OUTCOMES OF MOBILE APP USAGE INTENTION OF GEN Z: A CROSS CATEGORY ASSESSMENT

Yazarlar: Edin Güçlü SÖZER

Yayıncı: Beykoz University

Ana Başlıklar: Sosyal Bilimler

Dergi: Beykoz Akademi Dergisi 2019 Vol.7 Issue 2, pp.239-265

Belge Tipi: Makale

Yayın Tarihi: 11/2019

Belge Dili: İngilizce

Document ID (Org No.): 2000699483

Sıklık: İki Yıllık

eISSN: 2651-5393

Sayı

Yazarlar:

Edin Güçlü SÖZER

Yayıncı:

Beykoz University

Ana Başlıklar:

Sosyal Bilimler

Dergi:

Beykoz Akademi Dergisi 2019 Vol.7 Issue 2, pp.239-265

Belge Tipi:

Makale

Yayın Tarihi:

11/2019

Belge Dili:

İngilizce

Document ID (Org No.):

2000699483

Sıklık:

İki Yıllık

eISSN:

2651-5393