THE EFFECT OF AIR CARGO IN THE PANDEMIC ON CORPORATE CUSTOMER SATISFACTION IN THE CONTEXT OF ECONOMIC GROWTH: THE CASE OF KONYA

Yasemin Telli Üçler; Meryem Akca

Makale detayları

THE EFFECT OF AIR CARGO IN THE PANDEMIC ON CORPORATE CUSTOMER SATISFACTION IN THE CONTEXT OF ECONOMIC GROWTH: THE CASE OF KONYA

Yazarlar:

Yasemin Telli Üçler | Meryem Akca

Yayıncı:

Adıyaman University

Ana Başlıklar:

Ekonometrik ve İstatistiksel Yöntemler | Hava Taşımacılığı ve Nakliye Hizmetleri

Dergi:

Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 45, pp.802-837

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001308501

pISSN:

1308-9196

Anahtar kelimeler:

Özet:

 The aviation sector is an important service category in the global economy. In economic terms; innovations brought by technology, development of new business models, reflection of low ticket prices to the consumers, being fast and safe, importance given to customer satisfaction in cargo transport have determined the position of the aviation sector in the world. The sectors infrastructure investments, institutional developments, contribution to employment, impact on development plans, and connection with actors in the economy have guided analyses. Especially in the Covid 19 pandemic, problems related to the supply chain emerged all over the world. The closure of borders, cancellation of travel, and the implementation of social isolation policies have seriously affected the aviation sector. The transport of medical equipment and vaccines, and the convenience experienced in terms of studies in the field of health have brought cargo transport to the forefront. Fast and reliable transport has led to increased customer satisfaction in companies. This study aims to measure the satisfaction levels of corporate customers receiving air cargo services in the context of economic growth during the Covid-19 pandemic. An analysis study was carried out with the data obtained from the company officials of medium and large-scale manufacturing and exporting companies operating in Konya Organised Industrial Zone. The relationships between the sub-dimensions of the Customer Value in Logistics Transport Activities Scale and the overall total scores of the scale were examined. It was observed that there were medium and high level relationships.

 The aviation sector is an important service category in the global economy. In economic terms; innovations brought by technology, development of new business models, reflection of low ticket prices to the consumers, being fast and safe, importance given to customer satisfaction in cargo transport have determined the position of the aviation sector in the world. The sectors infrastructure investments, institutional developments, contribution to employment, impact on development plans, and connection with actors in the economy have guided analyses. Especially in the Covid 19 pandemic, problems related to the supply chain emerged all over the world. The closure of borders, cancellation of travel, and the implementation of social isolation policies have seriously affected the aviation sector. The transport of medical equipment and vaccines, and the convenience experienced in terms of studies in the field of health have brought cargo transport to the forefront. Fast and reliable transport has led to increased customer satisfaction in companies. This study aims to measure the satisfaction levels of corporate customers receiving air cargo services in the context of economic growth during the Covid-19 pandemic. An analysis study was carried out with the data obtained from the company officials of medium and large-scale manufacturing and exporting companies operating in Konya Organised Industrial Zone. The relationships between the sub-dimensions of the Customer Value in Logistics Transport Activities Scale and the overall total scores of the scale were examined. It was observed that there were medium and high level relationships.

 The aviation sector is an important service category in the global economy. In economic terms; innovations brought by technology, development of new business models, reflection of low ticket prices to the consumers, being fast and safe, importance given to customer satisfaction in cargo transport have determined the position of the aviation sector in the world. The sectors infrastructure investments, institutional developments, contribution to employment, impact on development plans, and connection with actors in the economy have guided analyses. Especially in the Covid 19 pandemic, problems related to the supply chain emerged all over the world. The closure of borders, cancellation of travel, and the implementation of social isolation policies have seriously affected the aviation sector. The transport of medical equipment and vaccines, and the convenience experienced in terms of studies in the field of health have brought cargo transport to the forefront. Fast and reliable transport has led to increased customer satisfaction in companies. This study aims to measure the satisfaction levels of corporate customers receiving air cargo services in the context of economic growth during the Covid-19 pandemic. An analysis study was carried out with the data obtained from the company officials of medium and large-scale manufacturing and exporting companies operating in Konya Organised Industrial Zone. The relationships between the sub-dimensions of the Customer Value in Logistics Transport Activities Scale and the overall total scores of the scale were examined. It was observed that there were medium and high level relationships.

 Havacılık sektörü küresel ekonomide önemli bir hizmet kategorisindedir. Ekonomik anlamda; teknolojinin getirdiği yenilikler, yeni iş modellerinin geliştirilmesi, düşük bilet fiyatlarının tüketiciye yansıması, hızlı ve güvenli olması, kargo taşımacılığında müşteri memnuniyetine verilen önem havacılık sektörünün dünya üzerindeki yerini belirlemiştir. Sektörün alt yapı yatırımları, kurumsal gelişmeleri, istihdama katkısı, kalkınma planlarına etkisi, ekonomideki aktörlerle bağlantısı analiz çalışmalarına yön vermiştir. Özellikle Covid 19 pandemisinde tüm dünyada tedarik zinciriyle ilgili sorunlar ortaya çıkmıştır. Sınırların kapatılması, seyahatlerin iptal edilmesi, sosyal izolasyon politikalarının uygulanması havacılık sektörünü de ciddi anlamda etkilemiştir. Tıbbi ekipmanların ve aşıların taşınması, sağlık alanında yapılan çalışmalar açısından yaşanılan kolaylıklar kargo taşımacılığını ön plana çıkarmıştır. Hızlı ve güvenilir taşımacılık firmalarda müşteri memnuniyetinin artmasına neden olmuştur. Bu çalışmada Covid-19 salgını döneminde ekonomik büyüme bağlamında hava kargo hizmeti alan kurumsal müşterilerin memnuniyet düzeylerinin ölçülmesi amaçlanmıştır. Konya Organize Sanayi Bölgesinde faaliyette bulunan orta ve büyük ölçekli üretim ve ihracat yapan firmaların firma yetkililerinden alınan verilerle analiz çalışması yapılmıştır. Lojistik Ulaştırma Faaliyetlerinde Müşteri Değeri Ölçeği alt boyutları ve ölçeğin genel toplam puanları ile arasındaki ilişkilere bakılmıştır. Orta ve yüksek düzeyde ilişkilerin olduğu görülmüştür.

Makale detayları

THE EFFECT OF AIR CARGO IN THE PANDEMIC ON CORPORATE CUSTOMER SATISFACTION IN THE CONTEXT OF ECONOMIC GROWTH: THE CASE OF KONYA

Yazarlar:

Yasemin Telli Üçler | Meryem Akca

Yayıncı:

Adıyaman University

Ana Başlıklar:

Ekonometrik ve İstatistiksel Yöntemler | Hava Taşımacılığı ve Nakliye Hizmetleri

Dergi:

Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 45, pp.802-837

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001308501

pISSN:

1308-9196

Covid-19

economic growth

customer satisfaction

air cargo transportation.Covid 19

Ekonomik büyüme

Müşteri Memnuniyeti

Hava kargo taşımacılığı

Sayı

Makale detayları

Yazarlar: Yasemin Telli Üçler | Meryem Akca

Yayıncı: Adıyaman University

Ana Başlıklar: Ekonometrik ve İstatistiksel Yöntemler | Hava Taşımacılığı ve Nakliye Hizmetleri

Dergi: Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 45, pp.802-837

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001308501

pISSN: 1308-9196

Sayı

Yazarlar:

Yasemin Telli Üçler | Meryem Akca

Yayıncı:

Adıyaman University

Ana Başlıklar:

Ekonometrik ve İstatistiksel Yöntemler | Hava Taşımacılığı ve Nakliye Hizmetleri

Dergi:

Adıyaman Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Issue 45, pp.802-837

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001308501

pISSN:

1308-9196