The Image of Conservative Woman in Postmodern, Luxury Fashion Consumption Culture: The Case of Aysha Magazine

Koktay Irmak Köseoğlu; Yesim Ulusu; Önder Yönet

Makale detayları

The Image of Conservative Woman in Postmodern, Luxury Fashion Consumption Culture: The Case of Aysha Magazine

Yazarlar:

Koktay Irmak Köseoğlu | Yesim Ulusu | Önder Yönet

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.14 Issue 37, pp.161-188

Belge Tipi:

Makale

Yayın Tarihi:

2/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001284161

pISSN:

1308-9552

Anahtar kelimeler:

Özet:

 The aim of the study is to explore the image of conservative woman and her luxury consumption attitude at the postmodern consumption culture. To do so, content analysis research of the ads of the only conservative woman and style magazine of Turkey called Aysha Magazine is made. First of all, in order to understand the place of the conservative woman within the postmodern culture, the advertisements of Aysha Magazine, issues between January 2013 and October 2017 are observed by content analysis. So that, the advertisement message and the advertisements content are figured out. How conservative woman is described through the advertisements and what kind of advertisements the magazine provided are explored. The advertisement strategies, the advertisement variables and the volume of the conservative content of the ads are also determined. The relevance of the ads and the target audience are questioned. As a result, it is found out that Aysha Magazine has conservative factors and tendencies which attract conservative women. The advertisements describe the image of conservative women who follow trends and fashion. The Style pages of the magazine give information about luxury brands. At these pages both luxury products and luxury consumption are encouraged.

 The aim of the study is to explore the image of conservative woman and her luxury consumption attitude at the postmodern consumption culture. To do so, content analysis research of the ads of the only conservative woman and style magazine of Turkey called Aysha Magazine is made. First of all, in order to understand the place of the conservative woman within the postmodern culture, the advertisements of Aysha Magazine, issues between January 2013 and October 2017 are observed by content analysis. So that, the advertisement message and the advertisements content are figured out. How conservative woman is described through the advertisements and what kind of advertisements the magazine provided are explored. The advertisement strategies, the advertisement variables and the volume of the conservative content of the ads are also determined. The relevance of the ads and the target audience are questioned. As a result, it is found out that Aysha Magazine has conservative factors and tendencies which attract conservative women. The advertisements describe the image of conservative women who follow trends and fashion. The Style pages of the magazine give information about luxury brands. At these pages both luxury products and luxury consumption are encouraged.

 The aim of the study is to explore the image of conservative woman and her luxury consumption attitude at the postmodern consumption culture. To do so, content analysis research of the ads of the only conservative woman and style magazine of Turkey called Aysha Magazine is made. First of all, in order to understand the place of the conservative woman within the postmodern culture, the advertisements of Aysha Magazine, issues between January 2013 and October 2017 are observed by content analysis. So that, the advertisement message and the advertisements content are figured out. How conservative woman is described through the advertisements and what kind of advertisements the magazine provided are explored. The advertisement strategies, the advertisement variables and the volume of the conservative content of the ads are also determined. The relevance of the ads and the target audience are questioned. As a result, it is found out that Aysha Magazine has conservative factors and tendencies which attract conservative women. The advertisements describe the image of conservative women who follow trends and fashion. The Style pages of the magazine give information about luxury brands. At these pages both luxury products and luxury consumption are encouraged.

 The aim of the study is to explore the image of conservative woman and her luxury consumption attitude at the postmodern consumption culture. To do so, content analysis research of the ads of the only conservative woman and style magazine of Turkey called Aysha Magazine is made. First of all, in order to understand the place of the conservative woman within the postmodern culture, the advertisements of Aysha Magazine, issues between January 2013 and October 2017 are observed by content analysis. So that, the advertisement message and the advertisements content are figured out. How conservative woman is described through the advertisements and what kind of advertisements the magazine provided are explored. The advertisement strategies, the advertisement variables and the volume of the conservative content of the ads are also determined. The relevance of the ads and the target audience are questioned. As a result, it is found out that Aysha Magazine has conservative factors and tendencies which attract conservative women. The advertisements describe the image of conservative women who follow trends and fashion. The Style pages of the magazine give information about luxury brands. At these pages both luxury products and luxury consumption are encouraged.

Makale detayları

The Image of Conservative Woman in Postmodern, Luxury Fashion Consumption Culture: The Case of Aysha Magazine

Yazarlar:

Koktay Irmak Köseoğlu | Yesim Ulusu | Önder Yönet

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.14 Issue 37, pp.161-188

Belge Tipi:

Makale

Yayın Tarihi:

2/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001284161

pISSN:

1308-9552

Postmodern Marketing

Luxury Brands

Fashion

Image of Conservative Women

Advertisement

Postmodern Pazarlama

Lüks Marka

Moda

Geleneksel Kadın İmgesi

Reklam

Sayı

Makale detayları

Yazarlar: Koktay Irmak Köseoğlu | Yesim Ulusu | Önder Yönet

Yayıncı: Süleyman Demirel University

Ana Başlıklar: İletişim ve Medya Çalışmaları

Dergi: Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.14 Issue 37, pp.161-188

Belge Tipi: Makale

Yayın Tarihi: 2/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001284161

pISSN: 1308-9552

Sayı

Yazarlar:

Koktay Irmak Köseoğlu | Yesim Ulusu | Önder Yönet

Yayıncı:

Süleyman Demirel University

Ana Başlıklar:

İletişim ve Medya Çalışmaları

Dergi:

Süleyman Demirel Üniversitesi Vizyoner Dergisi Vol.14 Issue 37, pp.161-188

Belge Tipi:

Makale

Yayın Tarihi:

2/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001284161

pISSN:

1308-9552