A Study to Determine the Motivation Factors Affecting the Eating Habits of Generation X, Y, and Z Individuals

Yeliz Demir

Makale detayları

A Study to Determine the Motivation Factors Affecting the Eating Habits of Generation X, Y, and Z Individuals

Yazarlar:

Yeliz Demir

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Gastronomi

Dergi:

Aydın Gastronomy Vol.8 Issue 1, pp.187-200

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310036

pISSN:

2528-9411

Anahtar kelimeler:

Özet:

 The aim of the study is to determine the eating motivation factors affecting the eating habits of Generation X, Y, and Z individuals. Data were collected from 328 participants using the convenience sampling method. As a result of explanatory and confirmatory analyses, it was determined that emotional, health, and economic motivations influenced the eating habits of the participants. As a result of a one-way analysis of variance, it was determined that Generation Z participants gave more importance to emotional motivation and economic motivation in their eating habits than Generation X and Generation Y participants. In addition, it was determined that the most effective motivation factor in the eating habits of Generation Z was emotional motivation. It was understood that Generation X participants gave more importance to health motivation in their eating habits than Generation Y and Generation Z participants.

 The aim of the study is to determine the eating motivation factors affecting the eating habits of Generation X, Y, and Z individuals. Data were collected from 328 participants using the convenience sampling method. As a result of explanatory and confirmatory analyses, it was determined that emotional, health, and economic motivations influenced the eating habits of the participants. As a result of a one-way analysis of variance, it was determined that Generation Z participants gave more importance to emotional motivation and economic motivation in their eating habits than Generation X and Generation Y participants. In addition, it was determined that the most effective motivation factor in the eating habits of Generation Z was emotional motivation. It was understood that Generation X participants gave more importance to health motivation in their eating habits than Generation Y and Generation Z participants.

 The aim of the study is to determine the eating motivation factors affecting the eating habits of Generation X, Y, and Z individuals. Data were collected from 328 participants using the convenience sampling method. As a result of explanatory and confirmatory analyses, it was determined that emotional, health, and economic motivations influenced the eating habits of the participants. As a result of a one-way analysis of variance, it was determined that Generation Z participants gave more importance to emotional motivation and economic motivation in their eating habits than Generation X and Generation Y participants. In addition, it was determined that the most effective motivation factor in the eating habits of Generation Z was emotional motivation. It was understood that Generation X participants gave more importance to health motivation in their eating habits than Generation Y and Generation Z participants.

 Çalışmanın amacı, X, Y ve Z kuşağı bireylerinin yeme alışkanlıklarını etkileyen yeme motivasyon faktörlerini belirlemektir. Kolayda örnekleme yöntemiyle 328 katılımcıdan veri toplanmıştır. Açıklayıcı ve doğrulayıcı analizler sonucunda katılımcıların yeme alışkanlıklarında duygusal, sağlık ve ekonomi motivasyonlarının etkisi olduğu tespit edilmiştir. Tek yönlü varyans analizi sonucunda Z kuşağı katılımcıların X ve Y kuşağı katılımcılara göre yeme alışkanlıklarında duygusal motivasyona ve ekonomi motivasyonuna daha çok önem verdikleri tespit edilmiştir. Buna ilaveten Z kuşağının yeme alışkanlıklarında en etkili motivasyon faktörünün duygusal motivasyon olduğu tespit edilmiştir. X kuşağı katılımcıların ise yeme alışkanlıklarında Y ve Z kuşağı katılımcılara göre sağlık motivasyonuna daha fazla önem verdikleri anlaşılmıştır.

Makale detayları

A Study to Determine the Motivation Factors Affecting the Eating Habits of Generation X, Y, and Z Individuals

Yazarlar:

Yeliz Demir

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Gastronomi

Dergi:

Aydın Gastronomy Vol.8 Issue 1, pp.187-200

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310036

pISSN:

2528-9411

Generation

consumer behavior

eating habitsKuşak

tüketici davranışı

yeme alışkanlıkları

yeme psikolojisi

Sayı

Makale detayları

A Study to Determine the Motivation Factors Affecting the Eating Habits of Generation X, Y, and Z Individuals

Yazarlar: Yeliz Demir

Yayıncı: Istanbul Aydin University

Ana Başlıklar: Gastronomi

Dergi: Aydın Gastronomy Vol.8 Issue 1, pp.187-200

Belge Tipi: Makale

Yayın Tarihi: 1/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001310036

pISSN: 2528-9411

Generation

consumer behavior

eating habitsKuşak

tüketici davranışı

yeme alışkanlıkları

yeme psikolojisi

Sayı

Yazarlar:

Yeliz Demir

Yayıncı:

Istanbul Aydin University

Ana Başlıklar:

Gastronomi

Dergi:

Aydın Gastronomy Vol.8 Issue 1, pp.187-200

Belge Tipi:

Makale

Yayın Tarihi:

1/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001310036

pISSN:

2528-9411