Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment

Bekir AĞIRGÜN

Makale detayları

Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment

Yazarlar:

Bekir AĞIRGÜN

Yayıncı:

Nevsehir Haci Bektas Veli University

Dergi:

Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 2012 Vol.1 Issue 2, pp.0-0

Belge Tipi:

Makale

Yayın Tarihi:

7/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000615632

Sıklık:

İki Yıllık

eISSN:

2148-4651

pISSN:

2148-466X

Özet:

 

Electronic commerce has changed the outlook of traditional business trading behavior. It is now common to see business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer (C2C) commerce on the Internet. Furthermore, deciding the best alternative B2C web site has multi-level and multi-factor features. To tackle this problem, a conceptual framework was proposed. Then, fuzzy sets aided Analytical Hierarchy Process and Similarity to Ideal Solution were used to solve this problem. This paper will help managers to find out the consumers’ expectations from a website while enhancing the capabilities of it.

Makale detayları

Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment

Yazarlar: Bekir AĞIRGÜN

Yayıncı: Nevsehir Haci Bektas Veli University

Dergi: Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 2012 Vol.1 Issue 2, pp.0-0

Belge Tipi: Makale

Yayın Tarihi: 7/2012

Belge Dili: Türkçe

Document ID (Org No.): 2000615632

Sıklık: İki Yıllık

eISSN: 2148-4651

pISSN: 2148-466X

Sayı

Yazarlar:

Bekir AĞIRGÜN

Yayıncı:

Nevsehir Haci Bektas Veli University

Dergi:

Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi 2012 Vol.1 Issue 2, pp.0-0

Belge Tipi:

Makale

Yayın Tarihi:

7/2012

Belge Dili:

Türkçe

Document ID (Org No.):

2000615632

Sıklık:

İki Yıllık

eISSN:

2148-4651

pISSN:

2148-466X