The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

İlker KILIÇ; Ali DOĞANTEKİN; Yasar SARI

doi:https://doi.org/10.30519/ahtr.784131

Makale detayları

The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

Yazarlar:

İlker KILIÇ | Ali DOĞANTEKİN | Yasar SARI

Yayıncı:

Akdeniz University

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

Advances in Hospitality and Tourism Research (AHTR) 2021 Vol.9 Issue 2, pp.313-340

Belge Tipi:

Makale

Yayın Tarihi:

11/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000447304

Sıklık:

Üç Aylık

eISSN:

2148-7316

pISSN:

2147-9100

DOI:

https://doi.org/10.30519/ahtr.784131

Özet:

 

The aim of this research is to reveal the effects of brochures and virtual reality, which are among the promotional tools in destination marketing, on the purchasing intention and compare the results of these two promotional tools. The theoretical background of the research was established within the framework of the Theory of Planned Behavior (TPB). 120 potential tourists living in Eskişehir who intend to go on holiday, have been reached during the implementation phase of the research. Two questionnaires, i.e. the brochure involvement and virtual reality involvement questionnaires, were obtained from the participants. The data were analyzed through Smart PLS v.3.2.7. Research findings demonstrate that virtual reality is more successful in the perceived service quality and product attitude development. However, the effect of the brochure on the development of advertising attitudes is higher. Some suggestions are presented in line with the results of the research.

Makale detayları

The Effect of Brochure and Virtual Reality Goggles on Purchasing Intention in Destination Marketing

Yazarlar: İlker KILIÇ | Ali DOĞANTEKİN | Yasar SARI

Yayıncı: Akdeniz University

Ana Başlıklar: Kamu mallarının idaresi

Dergi: Advances in Hospitality and Tourism Research (AHTR) 2021 Vol.9 Issue 2, pp.313-340

Belge Tipi: Makale

Yayın Tarihi: 11/2021

Belge Dili: İngilizce

Document ID (Org No.): 2000447304

Sıklık: Üç Aylık

eISSN: 2148-7316

pISSN: 2147-9100

DOI: https://doi.org/10.30519/ahtr.784131

Sayı

Yazarlar:

İlker KILIÇ | Ali DOĞANTEKİN | Yasar SARI

Yayıncı:

Akdeniz University

Ana Başlıklar:

Kamu mallarının idaresi

Dergi:

Advances in Hospitality and Tourism Research (AHTR) 2021 Vol.9 Issue 2, pp.313-340

Belge Tipi:

Makale

Yayın Tarihi:

11/2021

Belge Dili:

İngilizce

Document ID (Org No.):

2000447304

Sıklık:

Üç Aylık

eISSN:

2148-7316

pISSN:

2147-9100

DOI:

https://doi.org/10.30519/ahtr.784131