MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC)

Grigory V. VAKKU; Tatyana B. ULYANOVA; Marina I. VAKKU

doi:https://doi.org/10.18769/ijasos.616044

Makale detayları

MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC)

Yazarlar:

Grigory V. VAKKU | Tatyana B. ULYANOVA | Marina I. VAKKU

Ana Başlıklar:

Sosyal Bilimler

Dergi:

IJASOS- International E-journal of Advances in Social Sciences 2020 Vol.6 Issue 16, pp.327-331

Belge Tipi:

Makale

Yayın Tarihi:

9/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000716524

DOI:

https://doi.org/10.18769/ijasos.616044

Özet:

 

In this article the authors study the activities of Allterm LLC. It was found that the company participates in the market for wholesale of plumbing and heating equipment and sanitary fittings in Russia. Based on the analysis, the authors of the article argue that marketing research should become a permanent element of the existing integrated information process. In order to be able to analyze the present situation and make plans for the future, the company must develop and use an environmental observation plan. The article also formulates recommendations for making a strategic decision on the development of Allterm LLC.

Makale detayları

MARKETING ANALYSIS AND ADVERTISING TECHNOLOGIES AS THE BASIS FOR MAKING A STRATEGIC DECISION ON COMPANY DEVELOPMENT (ON THE EXAMPLE OF ALLTREM LLC)

Yazarlar: Grigory V. VAKKU | Tatyana B. ULYANOVA | Marina I. VAKKU

Ana Başlıklar: Sosyal Bilimler

Dergi: IJASOS- International E-journal of Advances in Social Sciences 2020 Vol.6 Issue 16, pp.327-331

Belge Tipi: Makale

Yayın Tarihi: 9/2020

Belge Dili: İngilizce

Document ID (Org No.): 2000716524

DOI: https://doi.org/10.18769/ijasos.616044

Sayı

Yazarlar:

Grigory V. VAKKU | Tatyana B. ULYANOVA | Marina I. VAKKU

Ana Başlıklar:

Sosyal Bilimler

Dergi:

IJASOS- International E-journal of Advances in Social Sciences 2020 Vol.6 Issue 16, pp.327-331

Belge Tipi:

Makale

Yayın Tarihi:

9/2020

Belge Dili:

İngilizce

Document ID (Org No.):

2000716524

DOI:

https://doi.org/10.18769/ijasos.616044