Evaluation of Target Market Selection Criteria of International Trade Companies with Interval-Valued Pythagorean Fuzzy AHP Method: An Application in the Automotive Sector

İpek Gürsoy

Makale detayları

Evaluation of Target Market Selection Criteria of International Trade Companies with Interval-Valued Pythagorean Fuzzy AHP Method: An Application in the Automotive Sector

Yazarlar:

İpek Gürsoy

Yayıncı:

Manisa Celal Bayar University

Ana Başlıklar:

Girişimcilik

Dergi:

Yönetim ve Ekonomi Dergisi Vol.31 Issue 4, pp.805-822

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001334221

pISSN:

1302-0064

Anahtar kelimeler:

Özet:

 This research aims to evaluate the target market selection criteria of foreign trade companies operating in the automotive sector. For this purpose, international target market selection criteria for the automotive sector were determined by taking the opinions of three experts working in a large-scale automotive company in Türkiye. Pairwise comparison matrices were filled in by the experts for the criteria of market size, tax laws, customs duties, barriers to market entry, import size of the country, security, political developments, labor costs, rent costs and transportation costs. The data obtained from the comparison matrices were analyzed with the Interval-Valued Pythagorean Fuzzy AHP method. As a result of the analysis, it was determined that the criterion with the highest degree of importance was the market size, and the criterion with the lowest degree of importance was rent expenses. Key Words: Automotive Sector, International Target Market Selection Criteria, Interval-Valued Pythagorean Fuzzy AHP. JEL Classification: C44, M1, M31.

 This research aims to evaluate the target market selection criteria of foreign trade companies operating in the automotive sector. For this purpose, international target market selection criteria for the automotive sector were determined by taking the opinions of three experts working in a large-scale automotive company in Türkiye. Pairwise comparison matrices were filled in by the experts for the criteria of market size, tax laws, customs duties, barriers to market entry, import size of the country, security, political developments, labor costs, rent costs and transportation costs. The data obtained from the comparison matrices were analyzed with the Interval-Valued Pythagorean Fuzzy AHP method. As a result of the analysis, it was determined that the criterion with the highest degree of importance was the market size, and the criterion with the lowest degree of importance was rent expenses. Key Words: Automotive Sector, International Target Market Selection Criteria, Interval-Valued Pythagorean Fuzzy AHP. JEL Classification: C44, M1, M31.

 This research aims to evaluate the target market selection criteria of foreign trade companies operating in the automotive sector. For this purpose, international target market selection criteria for the automotive sector were determined by taking the opinions of three experts working in a large-scale automotive company in Türkiye. Pairwise comparison matrices were filled in by the experts for the criteria of market size, tax laws, customs duties, barriers to market entry, import size of the country, security, political developments, labor costs, rent costs and transportation costs. The data obtained from the comparison matrices were analyzed with the Interval-Valued Pythagorean Fuzzy AHP method. As a result of the analysis, it was determined that the criterion with the highest degree of importance was the market size, and the criterion with the lowest degree of importance was rent expenses. Key Words: Automotive Sector, International Target Market Selection Criteria, Interval-Valued Pythagorean Fuzzy AHP. JEL Classification: C44, M1, M31.

 Bu araştırmada, otomotiv sektöründe faaliyet gösteren dış ticaret firmalarının hedef pazar seçim kriterlerinin değerlendirilmesi amaçlanmaktadır. Bu amaca yönelik olarak, Türkiyede büyük ölçekli bir otomotiv firmasında çalışan üç uzmandan görüş alınarak otomotiv sektörü için uluslararası hedef pazar seçim kriterleri belirlenmiştir. Pazarın büyüklüğü, vergi kanunları, gümrük vergileri, pazara girişteki engeller, ülkenin ithalat büyüklüğü, güvenlik, siyasi gelişmeler, işçilik giderleri, kira giderleri ve nakliye giderleri kriterlerine yönelik ikili karşılaştırma matrisleri uzmanlar tarafından doldurulmuştur. Karşılaştırma matrislerinden elde edilen veriler Aralık Değerli Pisagor Bulanık AHP yöntemi ile analiz edilmiştir. Analiz sonucunda, en yüksek önem derecesine sahip olan kriterin pazarın büyüklüğü, en düşük önem derecesine sahip kriterin ise kira giderleri olduğu tespit edilmiştir. Anahtar Kelimeler: Otomotiv Sektörü, Uluslararası Hedef Pazar Seçim Kriterleri, Aralık Değerli Pisagor Bulanık AHP. JEL Sınıflandırması: C44, M1, M31.

Makale detayları

Evaluation of Target Market Selection Criteria of International Trade Companies with Interval-Valued Pythagorean Fuzzy AHP Method: An Application in the Automotive Sector

Yazarlar:

İpek Gürsoy

Yayıncı:

Manisa Celal Bayar University

Ana Başlıklar:

Girişimcilik

Dergi:

Yönetim ve Ekonomi Dergisi Vol.31 Issue 4, pp.805-822

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001334221

pISSN:

1302-0064

Automotive Industry

International Target Market Selection Criteria

Interval-Valued Pythagorean Fuzzy AHP.Otomotiv Endüstrisi

Uluslararası Hedef Pazar Seçim Kriterleri

Aralık Değerli Pisagor Bulanık AHP.

Sayı

Makale detayları

Evaluation of Target Market Selection Criteria of International Trade Companies with Interval-Valued Pythagorean Fuzzy AHP Method: An Application in the Automotive Sector

Yazarlar: İpek Gürsoy

Yayıncı: Manisa Celal Bayar University

Ana Başlıklar: Girişimcilik

Dergi: Yönetim ve Ekonomi Dergisi Vol.31 Issue 4, pp.805-822

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001334221

pISSN: 1302-0064

Automotive Industry

International Target Market Selection Criteria

Interval-Valued Pythagorean Fuzzy AHP.Otomotiv Endüstrisi

Uluslararası Hedef Pazar Seçim Kriterleri

Aralık Değerli Pisagor Bulanık AHP.

Sayı

Yazarlar:

İpek Gürsoy

Yayıncı:

Manisa Celal Bayar University

Ana Başlıklar:

Girişimcilik

Dergi:

Yönetim ve Ekonomi Dergisi Vol.31 Issue 4, pp.805-822

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001334221

pISSN:

1302-0064