THE COMPARISON OF CONSUMERS' VALUES AND LIFESTYLES ACCORDING TO FREQUENCY OF VISITING SHOPPING CENTERS: MALATYA PROVINCE EXAMPLE

Yildirim YİLDİRİM; Onder KETHUDA

doi:https://doi.org/10.17261/Pressacademia.2017.647

Makale detayları

THE COMPARISON OF CONSUMERS' VALUES AND LIFESTYLES ACCORDING TO FREQUENCY OF VISITING SHOPPING CENTERS: MALATYA PROVINCE EXAMPLE

Yazarlar:

Yildirim YİLDİRİM | Onder KETHUDA

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.707-715

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776356

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.647

Özet:

 


The purpose of this study is to compare values and
lifestyles the consumers according to the frequency of visits to shopping
centers. Furthermore, determining the lifestyles of the people who visit
shopping centers is another object of the research. The questionnaire was used
as data collection tool. The questionnaire contains questions to learn about
participants' values, lifestyles and demographics. The population of the study
consists of people over 17 years old and living in the Battalgazi and Yeşilyurt
districts of Malatya. Kota sampling method, one of the non-random sampling
methods, has been used as sampling method in the research. Data were collected
from 450 individuals in the population and the data were analyzed by SPSS. The
findings indicate that values and lifestyles of consumers differ according to
their visiting frequency of shopping centers. From the value perspective, it
has been seen that those who visit the shopping center "every day"
predominate the values of happiness, pleasure, excitement and self-esteem in
life. When it is evaluated in terms of lifestyle, it is seen that discount
followers do not go to the shopping centers much, but consumers who follow
brand and fashion trends, the innovations and technology and identified as a
leader, visit the shopping center every day. The results of this research might
bring a new perspective to administrations of shopping centers by showing what
values and lifestyles motivate people to visit shopping centers. Results might
play an important role in attracting more consumers to shopping centers. 


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Makale detayları

THE COMPARISON OF CONSUMERS' VALUES AND LIFESTYLES ACCORDING TO FREQUENCY OF VISITING SHOPPING CENTERS: MALATYA PROVINCE EXAMPLE

Yazarlar: Yildirim YİLDİRİM | Onder KETHUDA

Yayıncı: PressAcademia

Ana Başlıklar: Sosyal Bilimler

Dergi: PressAcademia Procedia 2017 Vol.3 Issue 1, pp.707-715

Belge Tipi: Makale

Yayın Tarihi: 6/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000776356

Sıklık: Üç Yıllık

eISSN: 2459-0762

DOI: https://doi.org/10.17261/Pressacademia.2017.647

Sayı

Yazarlar:

Yildirim YİLDİRİM | Onder KETHUDA

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.707-715

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776356

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.647