The Use of Digital Diplomacy by Foreign Ministers in Dialogic Communication: A Comparison between Turkey, Germany, and France

Fatmanur Binici Uygun; M. Evrim Gülsünler

Makale detayları

The Use of Digital Diplomacy by Foreign Ministers in Dialogic Communication: A Comparison between Turkey, Germany, and France

Yazarlar:

Fatmanur Binici Uygun | M. Evrim Gülsünler

Yayıncı:

Kastamonu University

Ana Başlıklar:

Halkla İlişkiler | İletişim ve Medya Çalışmaları

Dergi:

Kastamonu İletişim Araştırmaları Dergisi Issue 11, pp.241-261

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307028

pISSN:

2667-727X

Anahtar kelimeler:

Özet:

 Today, the diversity of communication technologies has driven various activities in the field of public diplomacy. Diplomacy, which has manifested itself through wars and military strategies since ancient times, has reinvented itself to adapt to the needs of the contemporary era. Technological advancements have had a global impact on nations, enabling them to engage with the public and conduct their via digital platforms. This study examines the evolution of public diplomacy, how public diplomacy is implemented in the field of digital diplomacy, and conducts a literature review on the implementation of public diplomacy via Twitter. Subsequently, the official Twitter accounts of the Ministries of Foreign Affairs of Türkiye Germany, and France were then analyzed comparatively using the content analysis method, considering the period from 15.11.2022 to 15.12.202. The findings of the study show that the French Ministry of Foreign Affairs is more active on Twitter. In addition, when looking at the tweet topics categorized to the content analysis method of the Ministries of Foreign Affairs, it was found that the most shares were in the explanationinformation category. For the posts examined in dialogical communication, it was found that the Ministries could not adequately engage the dialogue cycle and they generally shared informative posts to keep visitors on the page and ensure repeat visits, and they made explanations about the usefulness of the information.

 Today, the diversity of communication technologies has driven various activities in the field of public diplomacy. Diplomacy, which has manifested itself through wars and military strategies since ancient times, has reinvented itself to adapt to the needs of the contemporary era. Technological advancements have had a global impact on nations, enabling them to engage with the public and conduct their via digital platforms. This study examines the evolution of public diplomacy, how public diplomacy is implemented in the field of digital diplomacy, and conducts a literature review on the implementation of public diplomacy via Twitter. Subsequently, the official Twitter accounts of the Ministries of Foreign Affairs of Türkiye Germany, and France were then analyzed comparatively using the content analysis method, considering the period from 15.11.2022 to 15.12.202. The findings of the study show that the French Ministry of Foreign Affairs is more active on Twitter. In addition, when looking at the tweet topics categorized to the content analysis method of the Ministries of Foreign Affairs, it was found that the most shares were in the explanationinformation category. For the posts examined in dialogical communication, it was found that the Ministries could not adequately engage the dialogue cycle and they generally shared informative posts to keep visitors on the page and ensure repeat visits, and they made explanations about the usefulness of the information.

 Today, the diversity of communication technologies has driven various activities in the field of public diplomacy. Diplomacy, which has manifested itself through wars and military strategies since ancient times, has reinvented itself to adapt to the needs of the contemporary era. Technological advancements have had a global impact on nations, enabling them to engage with the public and conduct their via digital platforms. This study examines the evolution of public diplomacy, how public diplomacy is implemented in the field of digital diplomacy, and conducts a literature review on the implementation of public diplomacy via Twitter. Subsequently, the official Twitter accounts of the Ministries of Foreign Affairs of Türkiye Germany, and France were then analyzed comparatively using the content analysis method, considering the period from 15.11.2022 to 15.12.202. The findings of the study show that the French Ministry of Foreign Affairs is more active on Twitter. In addition, when looking at the tweet topics categorized to the content analysis method of the Ministries of Foreign Affairs, it was found that the most shares were in the explanationinformation category. For the posts examined in dialogical communication, it was found that the Ministries could not adequately engage the dialogue cycle and they generally shared informative posts to keep visitors on the page and ensure repeat visits, and they made explanations about the usefulness of the information.

 Günümüz iletişim teknolojilerinin çeşitliliğiyle birlikte kamu diplomasisi alanında uygulanan faaliyetler de çeşitlenmiştir. Eski çağlardan beri savaş ve askeri stratejilerle kendini gösteren diplomasi, çağın gereksinimlerine ayak uydurarak kendini yeniden keşfetmiştir. Teknolojinin gelişimi küresel çapta bir etki yaratmıştır. Bu etkiyle devletler de dijital platformlar üzerinden halka ulaşarak faaliyetlerini sürdürmeyi sağlayabilmişlerdir. Bu çalışma kapsamında kamu diplomasisinin gelişimi, kamu diplomasisinin dijital diplomasi alanında nasıl uygulandığı ve Twitter aracılığıyla kamu diplomasisinin uygulanmasına yönelik literatür taraması yapılmıştır. Daha sonra Dışişleri Bakanlıklarının Twitter kullanımlarını incelemeye yönelik Türkiye, Almanya ve Fransa Dışişleri Bakanlıklarının resmî hesapları 15.11.2022-15.12.2022 tarih aralığı dikkate alınarak içerik analizi yöntemiyle karşılaştırmalı olarak incelenmiştir. Çalışmanın bulgularında; Twitterda paylaşım konusunda Fransa Dışişleri Bakanlığının daha aktif olduğu, Dışişleri Bakanlıklarının içerik analizi yöntemiyle kategorileştirilen tweet konularında en fazla paylaşımın açıklamabilgilendirmeye yönelik olduğu ve diyalogsal iletişim çerçevesinde incelenen paylaşımlarda Bakanlıkların diyalog döngüsünü yeterince benimseyemedikleri, ziyaretçilerin sitede tutulması, tekrar ziyaretin sağlanması ve bilginin kullanışlılığına yönelik genellikle açıklamalara yönelik paylaşımlarda bulunulduğu gözlemlenmiştir.

Makale detayları

The Use of Digital Diplomacy by Foreign Ministers in Dialogic Communication: A Comparison between Turkey, Germany, and France

Yazarlar:

Fatmanur Binici Uygun | M. Evrim Gülsünler

Yayıncı:

Kastamonu University

Ana Başlıklar:

Halkla İlişkiler | İletişim ve Medya Çalışmaları

Dergi:

Kastamonu İletişim Araştırmaları Dergisi Issue 11, pp.241-261

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307028

pISSN:

2667-727X

digital diplomacy

twiplomacy

dialogical communical

Foreign Ministersdijital diplomasi

twiplomasi

diyalojik iletişim

Dışişleri Bakanlıkları

Sayı

Makale detayları

Yazarlar: Fatmanur Binici Uygun | M. Evrim Gülsünler

Yayıncı: Kastamonu University

Ana Başlıklar: Halkla İlişkiler | İletişim ve Medya Çalışmaları

Dergi: Kastamonu İletişim Araştırmaları Dergisi Issue 11, pp.241-261

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001307028

pISSN: 2667-727X

Sayı

Yazarlar:

Fatmanur Binici Uygun | M. Evrim Gülsünler

Yayıncı:

Kastamonu University

Ana Başlıklar:

Halkla İlişkiler | İletişim ve Medya Çalışmaları

Dergi:

Kastamonu İletişim Araştırmaları Dergisi Issue 11, pp.241-261

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001307028

pISSN:

2667-727X