Public Relations History in Public Relations Education in Türkiye: Meeting the Past in the Present

Senem Gençtürk Hızal; Melike Aktaş; Besime Pınar Özdemir; Ebru Akçay

Makale detayları

Public Relations History in Public Relations Education in Türkiye: Meeting the Past in the Present

Yazarlar:

Senem Gençtürk Hızal | Melike Aktaş | Besime Pınar Özdemir | Ebru Akçay

Yayıncı:

Akdeniz University

Ana Başlıklar:

Halkla İlişkiler Kampanya ve Uygulamaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 42, pp.142-158

Belge Tipi:

Makale

Yayın Tarihi:

11/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001304446

pISSN:

2619-9718

Anahtar kelimeler:

Özet:

 In this study, the status of the courses of history of public relations in public relations education at undergraduate B.A. and graduate M.A.M.Sc. and PhD levels in Türkiye, the position and scope of these courses in the curricula, and the way in which these courses are structured are examined within the framework of a two-phase quantitative and qualitative research design. In the quantitative research, which constitutes the first stage, the courses of history of public relations offered in undergraduate and graduate public relations programs in Türkiye were identified, and the structures of the courses were examined through content analysis. In the qualitative research, which constitutes the second stage, based on the data obtained in the first stage, structured written interviews were held with the academics instructing the courses. In this regard, evaluations and suggestions were presented from a holistic perspective for different levels of the related courses. The study revealed that these courses are very limited in public relations education curricula. The opinions and suggestions of the academics leading the courses shed light on how to ensure interest in and support for the related courses.

 In this study, the status of the courses of history of public relations in public relations education at undergraduate B.A. and graduate M.A.M.Sc. and PhD levels in Türkiye, the position and scope of these courses in the curricula, and the way in which these courses are structured are examined within the framework of a two-phase quantitative and qualitative research design. In the quantitative research, which constitutes the first stage, the courses of history of public relations offered in undergraduate and graduate public relations programs in Türkiye were identified, and the structures of the courses were examined through content analysis. In the qualitative research, which constitutes the second stage, based on the data obtained in the first stage, structured written interviews were held with the academics instructing the courses. In this regard, evaluations and suggestions were presented from a holistic perspective for different levels of the related courses. The study revealed that these courses are very limited in public relations education curricula. The opinions and suggestions of the academics leading the courses shed light on how to ensure interest in and support for the related courses.

 In this study, the status of the courses of history of public relations in public relations education at undergraduate B.A. and graduate M.A.M.Sc. and PhD levels in Türkiye, the position and scope of these courses in the curricula, and the way in which these courses are structured are examined within the framework of a two-phase quantitative and qualitative research design. In the quantitative research, which constitutes the first stage, the courses of history of public relations offered in undergraduate and graduate public relations programs in Türkiye were identified, and the structures of the courses were examined through content analysis. In the qualitative research, which constitutes the second stage, based on the data obtained in the first stage, structured written interviews were held with the academics instructing the courses. In this regard, evaluations and suggestions were presented from a holistic perspective for different levels of the related courses. The study revealed that these courses are very limited in public relations education curricula. The opinions and suggestions of the academics leading the courses shed light on how to ensure interest in and support for the related courses.

 Bu çalışmada Türkiyede lisans ve lisans üstü düzeylerde yürütülen halkla ilişkiler eğitiminde, halkla ilişkiler tarihi ile ilgili derslerin mevcut durumu, bu derslerin eğitim müfredatlarındaki yeri ve kapsamı, halkla ilişkiler tarihi derslerinin yapılandırılma biçimi nicel ve nitel olarak iki aşamalı araştırma tasarımı çerçevesinde ele alınmaktadır. İlk aşamayı oluşturan nicel araştırmada, Türkiyede halkla ilişkiler eğitimi veren lisans ve lisansüstü programlarında yürütülen halkla ilişkiler tarihi dersleri belirlenmiş ve derslerin yapıları içerik analizi ile incelenmiştir. İkinci aşamayı oluşturan nitel araştırmada ise, ilk aşamada elde edilen verilerden hareketle, belirlenen dersleri yürüten akademisyenlerle yapılandırılmış yazılı görüşmeler gerçekleştirilmiştir. Bu çerçevede halkla ilişkiler tarihi derslerinin farklı düzeylerine yönelik bütüncül bir bakış açısıyla değerlendirmeler ve öneriler sunulmuştur. Araştırmada halkla ilişkiler eğitim müfredatlarında halkla ilişkiler tarihi derslerinin oldukça sınırlı bir şekilde yer aldığı ortaya konmuştur. Dersleri yürüten akademisyenlerin görüşleri ve önerileri, halkla ilişkiler tarihi derslerine yönelik ilgi ve desteğin sağlanabilmesine ışık tutacak niteliktedir.

Makale detayları

Public Relations History in Public Relations Education in Türkiye: Meeting the Past in the Present

Yazarlar:

Senem Gençtürk Hızal | Melike Aktaş | Besime Pınar Özdemir | Ebru Akçay

Yayıncı:

Akdeniz University

Ana Başlıklar:

Halkla İlişkiler Kampanya ve Uygulamaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 42, pp.142-158

Belge Tipi:

Makale

Yayın Tarihi:

11/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001304446

pISSN:

2619-9718

Public Relations History

Public Relations Education

Public Relations Curriculum

Communication Education

TürkiyeHalkla İlişkiler Tarihi

Halkla İlişkiler Eğitimi

Halkla İlişkiler Müfredatı

İletişim Eğitimi

Türkiye

Sayı

Makale detayları

Yazarlar: Senem Gençtürk Hızal | Melike Aktaş | Besime Pınar Özdemir | Ebru Akçay

Yayıncı: Akdeniz University

Ana Başlıklar: Halkla İlişkiler Kampanya ve Uygulamaları

Dergi: Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 42, pp.142-158

Belge Tipi: Makale

Yayın Tarihi: 11/2023

Belge Dili: İngilizce

Document ID (Org No.): 2001304446

pISSN: 2619-9718

Sayı

Yazarlar:

Senem Gençtürk Hızal | Melike Aktaş | Besime Pınar Özdemir | Ebru Akçay

Yayıncı:

Akdeniz University

Ana Başlıklar:

Halkla İlişkiler Kampanya ve Uygulamaları

Dergi:

Akdeniz Üniversitesi İletişim Fakültesi Dergisi Issue 42, pp.142-158

Belge Tipi:

Makale

Yayın Tarihi:

11/2023

Belge Dili:

İngilizce

Document ID (Org No.):

2001304446

pISSN:

2619-9718