The Effect of Perceived Destination Value on Tourist Satisfaction and Revisit Intention: The Case of Burhaniye

Fatih Ercan

Makale detayları

The Effect of Perceived Destination Value on Tourist Satisfaction and Revisit Intention: The Case of Burhaniye

Yazarlar:

Fatih Ercan

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 1, pp.323-337

Belge Tipi:

Makale

Yayın Tarihi:

9/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309634

pISSN:

1694-7215

Anahtar kelimeler:

Özet:

 In recent years, it is seen that intangible elements as well as tangible attractions have started to play an important role in the competitiveness between tourism destinations. One of them is the perceived destination value. In this context, it is seen that the importance of the perceived destination value is gradually increasing in the studies on tourist satisfaction and revisit intention towards the destination. The aim of this study is to determine the effect of perceived destination value elements on tourist satisfaction and revisit intention. Due to the increasing importance of domestic tourism during the COVID-19 epidemic, data were collected from domestic tourists visiting Burhaniye by survey technique. Data were collected from a total of 264 domestic tourists and percentage, frequency, arithmetic mean, and standard deviation values of these were calculated. Then, confirmatory factor analysis was applied using IBM SPSS AMOS 20 software, and analyses were performed with Structural Equation Modeling SEM technique to test the proposed model. The results obtained from these analyses reveal that functional value and social value, which are perceived destination value elements, do not have an effect on tourist satisfaction, while emotional value and economic value have an effect on tourist satisfaction. In addition, it was concluded that tourist satisfaction has an effect on the intention to revisit the destination.

 In recent years, it is seen that intangible elements as well as tangible attractions have started to play an important role in the competitiveness between tourism destinations. One of them is the perceived destination value. In this context, it is seen that the importance of the perceived destination value is gradually increasing in the studies on tourist satisfaction and revisit intention towards the destination. The aim of this study is to determine the effect of perceived destination value elements on tourist satisfaction and revisit intention. Due to the increasing importance of domestic tourism during the COVID-19 epidemic, data were collected from domestic tourists visiting Burhaniye by survey technique. Data were collected from a total of 264 domestic tourists and percentage, frequency, arithmetic mean, and standard deviation values of these were calculated. Then, confirmatory factor analysis was applied using IBM SPSS AMOS 20 software, and analyses were performed with Structural Equation Modeling SEM technique to test the proposed model. The results obtained from these analyses reveal that functional value and social value, which are perceived destination value elements, do not have an effect on tourist satisfaction, while emotional value and economic value have an effect on tourist satisfaction. In addition, it was concluded that tourist satisfaction has an effect on the intention to revisit the destination.

 In recent years, it is seen that intangible elements as well as tangible attractions have started to play an important role in the competitiveness between tourism destinations. One of them is the perceived destination value. In this context, it is seen that the importance of the perceived destination value is gradually increasing in the studies on tourist satisfaction and revisit intention towards the destination. The aim of this study is to determine the effect of perceived destination value elements on tourist satisfaction and revisit intention. Due to the increasing importance of domestic tourism during the COVID-19 epidemic, data were collected from domestic tourists visiting Burhaniye by survey technique. Data were collected from a total of 264 domestic tourists and percentage, frequency, arithmetic mean, and standard deviation values of these were calculated. Then, confirmatory factor analysis was applied using IBM SPSS AMOS 20 software, and analyses were performed with Structural Equation Modeling SEM technique to test the proposed model. The results obtained from these analyses reveal that functional value and social value, which are perceived destination value elements, do not have an effect on tourist satisfaction, while emotional value and economic value have an effect on tourist satisfaction. In addition, it was concluded that tourist satisfaction has an effect on the intention to revisit the destination.

 Turizmde son yıllarda destinasyonlar arası yaşanan rekabette somut çekicilikler kadar soyut unsurların da önemli rol oynamaya başladığı görülmektedir. Bunlardan biri de algılanan destinasyon değeridir. Bu bağlamda, destinasyona yönelik turist memnuniyeti ve yeniden ziyaret niyetini etkileyen faktörler arasında algılanan destinasyon değerinin araştırmacılar tarafından giderek daha fazla ele alınmaya başlandığı dikkat çekmektedir. Algılanan destinasyon değeri unsurlarının turist memnuniyeti ve yeniden ziyaret niyeti üzerine etkisini tespit etmek bu çalışmanın temel amacını oluşturmaktadır. COVİD-19 salgını ile birlikte iç turizmin artan öneminden dolayı bu çalışmada Burhaniyeyi ziyaret eden yerli turistlerden anket tekniği ile veri toplanmıştır. Toplam 264 yerli turistten toplanan verilerin yüzde, frekans, aritmetik ortalama, standart sapma değerleri hesaplanmıştır. Daha sonra, IBM SPSS AMOS 20 yazılımı kullanılarak doğrulayıcı faktör analizi uygulanmış, önerilen modeli test etmek amacıyla da Yapısal Eşitlik Modelleme YEM tekniği ile analizler gerçekleştirilmiştir. Bu analizlerden elde edilen sonuçlar, algılanan destinasyon değeri unsurlarından fonksiyonel değer ve sosyal değerin turist memnuniyeti üzerinde etkiye sahip olmadığını, duygusal değer ve ekonomik değerin ise turist memnuniyetini etkilediği ortaya koymaktadır. Bununla birlikte, turist memnuniyetinin destinasyonu yeniden ziyaret niyeti üzerinde etkili olduğu sonucuna ulaşılmıştır.

Makale detayları

The Effect of Perceived Destination Value on Tourist Satisfaction and Revisit Intention: The Case of Burhaniye

Yazarlar:

Fatih Ercan

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 1, pp.323-337

Belge Tipi:

Makale

Yayın Tarihi:

9/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309634

pISSN:

1694-7215

Perceived Destination Value

Tourist Satisfaction

Revisit Intention

Burhaniye

Domestic Tourists.Algılanan Destinasyon Değeri

Turist Memnuniyeti

Yeniden Ziyaret Niyeti

Burhaniye

Yerli Turistler

Sayı

Makale detayları

Yazarlar: Fatih Ercan

Yayıncı: Kyrgyz-Turkish Manas University

Ana Başlıklar: Turist Davranışı ve Ziyaretçi Deneyimi

Dergi: MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 1, pp.323-337

Belge Tipi: Makale

Yayın Tarihi: 9/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001309634

pISSN: 1694-7215

Sayı

Yazarlar:

Fatih Ercan

Yayıncı:

Kyrgyz-Turkish Manas University

Ana Başlıklar:

Turist Davranışı ve Ziyaretçi Deneyimi

Dergi:

MANAS Sosyal Araştırmalar Dergisi Vol.13 Issue 1, pp.323-337

Belge Tipi:

Makale

Yayın Tarihi:

9/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001309634

pISSN:

1694-7215