PEER COMMUNICATION AND IMPACTS ON PURCHASING DECISIONS: AN APPLICATION ON TEENAGERS

Ece Armağan; Aysenur Çetin

Makale detayları

PEER COMMUNICATION AND IMPACTS ON PURCHASING DECISIONS: AN APPLICATION ON TEENAGERS

Yazarlar:

Ece Armağan | Aysenur Çetin

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Social Sciences and Humanity Studies 2013 Vol.5 Issue 2, pp.60-72

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000820080

Sıklık:

İki Yıllık

eISSN:

1309-8063

Özet:

 

With the rise of social media channels, the ways that consumers communicate with eachother have been changing and new marketplaces have been built that consumers reach anywhere at anytime. With this perspective, teenagers are the most important segment of the consumers who infinitely spend their times on the internet. They have watched video clips, read blogs, visited photo-sharing sites, done shopping online, etc. While they are shopping, they are influenced by peers towards products, brand names, size and shapes, they will spend much more money recklessly than any other age group and they are trendsetters so they become the most important targets for companies. The aim of this article is to determine the importance of peer communication, to investigate the factors affecting adolescent consumers purchase intentions and decisions toward social media channels. For this study, a questionnaire will be applied to the students of Adnan Menderes University Faculty of Economics and Administrative Sciences to understand their opinions about peer communications and their influences on the adolescents’ purchase decisions concerning with products through social media channels.

Makale detayları

PEER COMMUNICATION AND IMPACTS ON PURCHASING DECISIONS: AN APPLICATION ON TEENAGERS

Yazarlar: Ece Armağan | Aysenur Çetin

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Social Sciences and Humanity Studies 2013 Vol.5 Issue 2, pp.60-72

Belge Tipi: Makale

Yayın Tarihi: 11/2013

Belge Dili: Türkçe

Document ID (Org No.): 2000820080

Sıklık: İki Yıllık

eISSN: 1309-8063

Sayı

Yazarlar:

Ece Armağan | Aysenur Çetin

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Social Sciences and Humanity Studies 2013 Vol.5 Issue 2, pp.60-72

Belge Tipi:

Makale

Yayın Tarihi:

11/2013

Belge Dili:

Türkçe

Document ID (Org No.):

2000820080

Sıklık:

İki Yıllık

eISSN:

1309-8063