WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE

Jae Hoon Lim; Habin Lee

Makale detayları

WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE

Yazarlar:

Jae Hoon Lim | Habin Lee

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2011 Vol.3 Issue 2, pp.115-123

Belge Tipi:

Makale

Yayın Tarihi:

11/2011

Belge Dili:

Türkçe

Document ID (Org No.):

2000810610

Sıklık:

İki Yıllık

eISSN:

2146-0744

Özet:

 

The previous researches regarding user and information systems (IS) acceptance focused on  users’ acceptance and intention to use of IS. However, it is difficult to explain online eService  community’s members who have got different user’s behaviours. Therefore, this study will be  performed for two purposes. Firstly, we will classify the members of an eService community by  five layers according to consumption and exchange behaviour and social tie and secondly, we will  investigate the different motivations that affect to perceive usefulness and intent and continue to  use of eService community in five layers of members.

Makale detayları

WHAT MAKES AN ONLINE BRAND COMMUNITY DETAIN ITS USERS? A LAYERED MOTIVATION PERSPECTIVE

Yazarlar: Jae Hoon Lim | Habin Lee

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of eBusiness and eGovernment Studies 2011 Vol.3 Issue 2, pp.115-123

Belge Tipi: Makale

Yayın Tarihi: 11/2011

Belge Dili: Türkçe

Document ID (Org No.): 2000810610

Sıklık: İki Yıllık

eISSN: 2146-0744

Sayı

Yazarlar:

Jae Hoon Lim | Habin Lee

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of eBusiness and eGovernment Studies 2011 Vol.3 Issue 2, pp.115-123

Belge Tipi:

Makale

Yayın Tarihi:

11/2011

Belge Dili:

Türkçe

Document ID (Org No.):

2000810610

Sıklık:

İki Yıllık

eISSN:

2146-0744