Human values and sustainable consumption:  The effects of human values on attitudes and willingness to buy

Şafak Altay

Makale detayları

Human values and sustainable consumption: The effects of human values on attitudes and willingness to buy

Yazarlar:

Şafak Altay

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Sosyal Pazarlama | Tüketici Davranışı | Pazarlama (Diğer)

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.14 Issue 2, pp.595-610

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001319718

pISSN:

2149-3871

Anahtar kelimeler:

Özet:

 The issue of sustainability with its environmental, economic and social dimensions has recently been frequently examined in the world on the basis of problems concerning the society. Sustainability can be seen as an issue that especially businesses should consider. However, since it includes positive and negative situations that affect all people, sustainability is one of the issues that consumers as individuals should also consider. Sustainable consumption, which shows the compatibility of consumption decisions made to leave a better future for future generations with sustainability goals, shows the part of sustainability that falls on consumers in this respect. In order to realize sustainable consumption, the human values of individuals are important. The current study aims to determine the direct and moderating effects of human values on attitudes towards sustainable consumption and willingness to purchase. The data were obtained through quantitative methods and the relationships between variables were tested with covariance-based structural equation modeling CB-SEM. According to the findings, it was observed that human values have predictive but not moderating effects on attitudes. It is envisaged that the findings of the study will contribute to the literature and provide an understanding of the role of values in the context of sustainability.

 The issue of sustainability with its environmental, economic and social dimensions has recently been frequently examined in the world on the basis of problems concerning the society. Sustainability can be seen as an issue that especially businesses should consider. However, since it includes positive and negative situations that affect all people, sustainability is one of the issues that consumers as individuals should also consider. Sustainable consumption, which shows the compatibility of consumption decisions made to leave a better future for future generations with sustainability goals, shows the part of sustainability that falls on consumers in this respect. In order to realize sustainable consumption, the human values of individuals are important. The current study aims to determine the direct and moderating effects of human values on attitudes towards sustainable consumption and willingness to purchase. The data were obtained through quantitative methods and the relationships between variables were tested with covariance-based structural equation modeling CB-SEM. According to the findings, it was observed that human values have predictive but not moderating effects on attitudes. It is envisaged that the findings of the study will contribute to the literature and provide an understanding of the role of values in the context of sustainability.

 The issue of sustainability with its environmental, economic and social dimensions has recently been frequently examined in the world on the basis of problems concerning the society. Sustainability can be seen as an issue that especially businesses should consider. However, since it includes positive and negative situations that affect all people, sustainability is one of the issues that consumers as individuals should also consider. Sustainable consumption, which shows the compatibility of consumption decisions made to leave a better future for future generations with sustainability goals, shows the part of sustainability that falls on consumers in this respect. In order to realize sustainable consumption, the human values of individuals are important. The current study aims to determine the direct and moderating effects of human values on attitudes towards sustainable consumption and willingness to purchase. The data were obtained through quantitative methods and the relationships between variables were tested with covariance-based structural equation modeling CB-SEM. According to the findings, it was observed that human values have predictive but not moderating effects on attitudes. It is envisaged that the findings of the study will contribute to the literature and provide an understanding of the role of values in the context of sustainability.

 Çevresel, ekonomik ve sosyal boyutlarıyla sürdürülebilirlik konusu toplumu ilgilendiren sorunlar temelinde dünyada son zamanlarda sıklıkla irdelenmektedir. Sürdürülebilirlik, özellikle işletmelerin dikkate alması gereken konu olarak görülebilir. Ancak bütün insanları etkileyen olumlu ve olumsuz durumları ihtiva etmesi nedeniyle sürdürülebilirlik, birey olarak tüketicilerin de dikkate alması gereken konulardan biridir. Gelecek nesillere daha iyi bir gelecek bırakmak için verilen tüketim kararlarının sürdürülebilirlik hedefleriyle uyumluluğunu gösteren sürdürülebilir tüketim, bu açıdan sürdürülebilirliğin tüketicilere düşen kısmını göstermektedir. Sürdürülebilir tüketimin gerçekleşebilmesi için bireylerin sahip olduğu insani değerler önem arz etmektedir. Mevcut çalışmada insani değerlerin sürdürülebilir tüketime yönelik tutum ve satın alma istekliliği üzerinde doğrudan ve düzenleyici etkilerini belirlemeyi amaçlamaktadır. Araştırmada veriler nicel yöntemlerle elde edilmiş olup değişkenler arası ilişkiler kovaryans esaslı yapısal eşitlik modellemesi CB-SEM ile test edilmiştir. Bulgulara göre insani değerlerin tutumlar üzerinde yordayıcılığının olduğu; ancak düzenleyici etkilerinin olmadığı görülmüştür. Çalışmanın bulguları ile literatürüne katkı sunması ve değerlerin sürdürülebilirlik bağlamında rolünün anlaşılmasını sağlaması öngörülmektedir.

Makale detayları

Human values and sustainable consumption: The effects of human values on attitudes and willingness to buy

Yazarlar:

Şafak Altay

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Sosyal Pazarlama | Tüketici Davranışı | Pazarlama (Diğer)

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.14 Issue 2, pp.595-610

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001319718

pISSN:

2149-3871

Sustainability

Human Values

AttitudeSürdürülebilirlik

İnsani Değerler

Tutum

Sayı

Makale detayları

Human values and sustainable consumption: The effects of human values on attitudes and willingness to buy

Yazarlar: Şafak Altay

Yayıncı: Nevsehir Haci Bektas Veli University

Ana Başlıklar: Sosyal Pazarlama | Tüketici Davranışı | Pazarlama (Diğer)

Dergi: Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.14 Issue 2, pp.595-610

Belge Tipi: Makale

Yayın Tarihi: 6/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001319718

pISSN: 2149-3871

Sustainability

Human Values

AttitudeSürdürülebilirlik

İnsani Değerler

Tutum

Sayı

Yazarlar:

Şafak Altay

Yayıncı:

Nevsehir Haci Bektas Veli University

Ana Başlıklar:

Sosyal Pazarlama | Tüketici Davranışı | Pazarlama (Diğer)

Dergi:

Nevşehir Hacı Bektaş Veli Üniversitesi SBE Dergisi Vol.14 Issue 2, pp.595-610

Belge Tipi:

Makale

Yayın Tarihi:

6/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001319718

pISSN:

2149-3871