Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Claudimar Pereira Da Veiga; Cássia Rita Pereira Da Veiga; Mônica Maier Giacomini; Heitor Takashi Kato; Jansen Maia Del Corso

Makale detayları

Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Yazarlar:

Claudimar Pereira Da Veiga | Cássia Rita Pereira Da Veiga | Mônica Maier Giacomini | Heitor Takashi Kato | Jansen Maia Del Corso

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2015 Vol.5 Issue 3, pp.141-153

Belge Tipi:

Makale

Yayın Tarihi:

8/2015

Belge Dili:

Türkçe

Document ID (Org No.):

2000822858

Sıklık:

İki Aylık

eISSN:

2146-4405

Özet:

 

The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of twenty years. To achieve this, two distinct and complementary concepts were applied: models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

Makale detayları

Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Yazarlar: Claudimar Pereira Da Veiga | Cássia Rita Pereira Da Veiga | Mônica Maier Giacomini | Heitor Takashi Kato | Jansen Maia Del Corso

Yayıncı: İlhan ÖZTÜRK

Dergi: International Review of Management and Marketing 2015 Vol.5 Issue 3, pp.141-153

Belge Tipi: Makale

Yayın Tarihi: 8/2015

Belge Dili: Türkçe

Document ID (Org No.): 2000822858

Sıklık: İki Aylık

eISSN: 2146-4405

Sayı

Yazarlar:

Claudimar Pereira Da Veiga | Cássia Rita Pereira Da Veiga | Mônica Maier Giacomini | Heitor Takashi Kato | Jansen Maia Del Corso

Yayıncı:

İlhan ÖZTÜRK

Dergi:

International Review of Management and Marketing 2015 Vol.5 Issue 3, pp.141-153

Belge Tipi:

Makale

Yayın Tarihi:

8/2015

Belge Dili:

Türkçe

Document ID (Org No.):

2000822858

Sıklık:

İki Aylık

eISSN:

2146-4405