Public Relations Practitioners from the Perspective of Journalists: The Case Of Konya

Kahraman Kağan Kaya; Mehmet Nejat Özüpek

Makale detayları

Public Relations Practitioners from the Perspective of Journalists: The Case Of Konya

Yazarlar:

Kahraman Kağan Kaya | Mehmet Nejat Özüpek

Yayıncı:

Recep Tayyip Erdoğan University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Recep Tayyip Erdoğan Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.328-358

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001308412

pISSN:

2149-2239

Anahtar kelimeler:

Özet:

 Media relations includes the activities planned and actualized so that the texts sent to the members of the press become news. It is imperative for the journalists to make their decisions in a way that will benefit the organization in order to this process to work successfully. The aim of the research is to learn in depth the perception of the members of the press towards the public relations practitioners, thus to determine the problems that arise in practice. In the study, semi-structured interview was preferred. The population of the research consists of members of the press who work in eleven daily and printed newspapers in the central districts of Konya, carry out the relationship and communication process with public relations practitioners, and also undertake the duty of gatekeepers. The findings obtained from the interviews were analyzed under three headings: Media Relations in Traditional Channels from the Perspective of Journalists, Media Relations in Digital Mediums from the Perspective of Journalists, and Relationship Models between Public Relations Practitioners and Journalists from the Perspective of Journalists.

 Media relations includes the activities planned and actualized so that the texts sent to the members of the press become news. It is imperative for the journalists to make their decisions in a way that will benefit the organization in order to this process to work successfully. The aim of the research is to learn in depth the perception of the members of the press towards the public relations practitioners, thus to determine the problems that arise in practice. In the study, semi-structured interview was preferred. The population of the research consists of members of the press who work in eleven daily and printed newspapers in the central districts of Konya, carry out the relationship and communication process with public relations practitioners, and also undertake the duty of gatekeepers. The findings obtained from the interviews were analyzed under three headings: Media Relations in Traditional Channels from the Perspective of Journalists, Media Relations in Digital Mediums from the Perspective of Journalists, and Relationship Models between Public Relations Practitioners and Journalists from the Perspective of Journalists.

 Media relations includes the activities planned and actualized so that the texts sent to the members of the press become news. It is imperative for the journalists to make their decisions in a way that will benefit the organization in order to this process to work successfully. The aim of the research is to learn in depth the perception of the members of the press towards the public relations practitioners, thus to determine the problems that arise in practice. In the study, semi-structured interview was preferred. The population of the research consists of members of the press who work in eleven daily and printed newspapers in the central districts of Konya, carry out the relationship and communication process with public relations practitioners, and also undertake the duty of gatekeepers. The findings obtained from the interviews were analyzed under three headings: Media Relations in Traditional Channels from the Perspective of Journalists, Media Relations in Digital Mediums from the Perspective of Journalists, and Relationship Models between Public Relations Practitioners and Journalists from the Perspective of Journalists.

 Medyayla ilişkiler, basın mensuplarına gönderilen metinlerin haber olabilmesi için planlanan ve hayata geçirilen faaliyetleri içermektedir. Gazetecilerin kararlarını kuruluşun yararına olacak biçimde vermesi ise bu sürecin başarılı bir şekilde işleyebilmesi noktasında zorunluluk göstermektedir. Araştırmanın amacı, basın mensuplarının halkla ilişkiler uygulayıcılarına yönelik algısını derinlemesine öğrenebilmek, böylece pratikte ortaya çıkan sorunları saptayabilmektir. Çalışmada, yarı yapılandırılmış görüşme tercih edilmiştir. Araştırmanın evrenini, Konyanın merkez ilçelerinde, günlük ve basılı yayın yapan on bir gazetede çalışan ve halkla ilişkiler uygulayıcıları ile ilişki ve iletişim sürecini yürüten, ayrıca eşik bekçiliği görevini üstlenen basın mensupları oluşturmaktadır. Görüşmelerden elde edilen bulgular, Gazetecilerin Perspektifinden Geleneksel Mecralarda Medyayla İlişkiler, Gazetecilerin Perspektifinden Dijital Ortamlarda Medyayla İlişkiler ve Gazetecilerin Perspektifinden Halkla İlişkiler Uygulayıcıları ve Gazeteciler Arasındaki İlişki Modelleri olmak üzere üç başlık altında analiz edilmiştir.

Makale detayları

Public Relations Practitioners from the Perspective of Journalists: The Case Of Konya

Yazarlar:

Kahraman Kağan Kaya | Mehmet Nejat Özüpek

Yayıncı:

Recep Tayyip Erdoğan University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Recep Tayyip Erdoğan Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.328-358

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001308412

pISSN:

2149-2239

Public Relations

Media Relations

Journalists

Public Relations Practitioners

KonyaHalkla İlişkiler

Medyayla İlişkiler

Gazeteciler

Halkla İlişkiler Uygulayıcıları

Konya

Sayı

Makale detayları

Yazarlar: Kahraman Kağan Kaya | Mehmet Nejat Özüpek

Yayıncı: Recep Tayyip Erdoğan University

Ana Başlıklar: Halkla İlişkiler

Dergi: Recep Tayyip Erdoğan Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.328-358

Belge Tipi: Makale

Yayın Tarihi: 12/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001308412

pISSN: 2149-2239

Sayı

Yazarlar:

Kahraman Kağan Kaya | Mehmet Nejat Özüpek

Yayıncı:

Recep Tayyip Erdoğan University

Ana Başlıklar:

Halkla İlişkiler

Dergi:

Recep Tayyip Erdoğan Üniversitesi Sosyal Bilimler Dergisi Vol.10 Issue 2, pp.328-358

Belge Tipi:

Makale

Yayın Tarihi:

12/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001308412

pISSN:

2149-2239