Sahiplenmeden Tüketemez miyiz? Dijital Paylaşım Ekonomisinde Kiralama Üzerine Kavramsal Bir İnceleme

Hakan KİRACI; Ruşen AKDEMİR

Makale detayları

Sahiplenmeden Tüketemez miyiz? Dijital Paylaşım Ekonomisinde Kiralama Üzerine Kavramsal Bir İnceleme

Yazarlar:

Hakan KİRACI | Ruşen AKDEMİR

Yayıncı:

Mehmet MARANGOZ

Ana Başlıklar:

Yönetim

Dergi:

Journal of Research in Entrepreneurship Innovation and Marketing 2020 Vol.4 Issue 8, pp.137-152

Belge Tipi:

Makale

Yayın Tarihi:

12/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000466999

Sıklık:

İki Yıllık

eISSN:

2602-2753

Özet:

 


In the classical commercial life, which has lasted for centuries and where the purchase has been glorified, the rental option, which was initially seen to be very narrow, has been observed to have progressively improved. Moreover, it could be said that renting has some disadvantages such as providing temporary benefits, non-granting of property rights, being a relatively expensive option to purchase in some products / services. However, the renting is becoming an attractive option which provides significant advantages compared to the purchasing, in terms of both the lessor and lessee person / organizations. In addition, it is seen that individuals or organizations are transforming their preferences / behaviors to fulfill their needs and desires by obeying the slogan called “rent, don’t buy” with the effect of digital enterprises' superiority over traditional marketplaces. In this study, renting behavior and digital renting systems are briefly reviewed by comparing with purchasing and described the past, present and future of the renting option, which is considered to be an economic alternative to the use and benefits offered in case of the possession of any asset.  In other words, by compiling the findings of academic studies on renting through literature review, various suggestions are made to the stakeholders in order to spread the renting option which is seen as very narrow for today in Turkey.

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Makale detayları

Sahiplenmeden Tüketemez miyiz? Dijital Paylaşım Ekonomisinde Kiralama Üzerine Kavramsal Bir İnceleme

Yazarlar: Hakan KİRACI | Ruşen AKDEMİR

Yayıncı: Mehmet MARANGOZ

Ana Başlıklar: Yönetim

Dergi: Journal of Research in Entrepreneurship Innovation and Marketing 2020 Vol.4 Issue 8, pp.137-152

Belge Tipi: Makale

Yayın Tarihi: 12/2020

Belge Dili: Türkçe

Document ID (Org No.): 2000466999

Sıklık: İki Yıllık

eISSN: 2602-2753

Sayı

Yazarlar:

Hakan KİRACI | Ruşen AKDEMİR

Yayıncı:

Mehmet MARANGOZ

Ana Başlıklar:

Yönetim

Dergi:

Journal of Research in Entrepreneurship Innovation and Marketing 2020 Vol.4 Issue 8, pp.137-152

Belge Tipi:

Makale

Yayın Tarihi:

12/2020

Belge Dili:

Türkçe

Document ID (Org No.):

2000466999

Sıklık:

İki Yıllık

eISSN:

2602-2753