The Effect of Health Conciousness  and Information Content on Trust Towards Health Programs

Nimet Ersin

Makale detayları

The Effect of Health Conciousness and Information Content on Trust Towards Health Programs

Yazarlar:

Nimet Ersin

Yayıncı:

Selcuk University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

Selçuk İletişim Vol.16 Issue 1, pp.202-234

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287736

pISSN:

2148-2942

Anahtar kelimeler:

Özet:

 The subject of this study is the effect of health consciousness and information content on trust in health programs broadcast on television. Television is still a reliable source of information and health programs on television are wat ched with interest. There is also an increasing number of commercial programs on television whose information is controversial and whose contribution to a healthy life is questionable. This study is based on the assumption that audiences seeking information about health want to access reliable and accurate information. Broadcasts with incomplete information content, advertising and promotional purposes affect audiences trust in health programs. The aim of the study is to investigate the effect of health awareness and information content on trust in health programs broadcast on television. Following the conceptual framework on information content in health programs, health awareness and trust in health programs, the research method and findings are presented in the study. The population of the study is health programs audiences. Survey forms prepared in accordance with the purpose of the study were distributed online. Data were analyzed on 406 surveys filled out by individuals whose consent was obtained in the online form and who participated voluntarily. The results of the research showed that the program content had a positive and significant effect on the level of trust, while the level of health awareness did not have a significant effect on the level of trust.

 The subject of this study is the effect of health consciousness and information content on trust in health programs broadcast on television. Television is still a reliable source of information and health programs on television are wat ched with interest. There is also an increasing number of commercial programs on television whose information is controversial and whose contribution to a healthy life is questionable. This study is based on the assumption that audiences seeking information about health want to access reliable and accurate information. Broadcasts with incomplete information content, advertising and promotional purposes affect audiences trust in health programs. The aim of the study is to investigate the effect of health awareness and information content on trust in health programs broadcast on television. Following the conceptual framework on information content in health programs, health awareness and trust in health programs, the research method and findings are presented in the study. The population of the study is health programs audiences. Survey forms prepared in accordance with the purpose of the study were distributed online. Data were analyzed on 406 surveys filled out by individuals whose consent was obtained in the online form and who participated voluntarily. The results of the research showed that the program content had a positive and significant effect on the level of trust, while the level of health awareness did not have a significant effect on the level of trust.

 The subject of this study is the effect of health consciousness and information content on trust in health programs broadcast on television. Television is still a reliable source of information and health programs on television are wat ched with interest. There is also an increasing number of commercial programs on television whose information is controversial and whose contribution to a healthy life is questionable. This study is based on the assumption that audiences seeking information about health want to access reliable and accurate information. Broadcasts with incomplete information content, advertising and promotional purposes affect audiences trust in health programs. The aim of the study is to investigate the effect of health awareness and information content on trust in health programs broadcast on television. Following the conceptual framework on information content in health programs, health awareness and trust in health programs, the research method and findings are presented in the study. The population of the study is health programs audiences. Survey forms prepared in accordance with the purpose of the study were distributed online. Data were analyzed on 406 surveys filled out by individuals whose consent was obtained in the online form and who participated voluntarily. The results of the research showed that the program content had a positive and significant effect on the level of trust, while the level of health awareness did not have a significant effect on the level of trust.

 Bu çalışmanın konusu sağlık bilinci ve bilgi içeriğinin televizyonda yayınlanan sağlık programlarına olan güvene etkisidir. Televizyon hala güvenilir bilgi kaynağı olmaya devam etmekte, televizyondaki sağlık programları ilgiyle izlenmektedir. Televizyonlarda, verdiği bilgi tartışmalı, sağlıklı yaşama katkısı olup olmadığı kuşkulu reklam amaçlı programlar da çoğalmaktadır. Bu çalışmada sağlık konusunda bilgi arayan izleyicinin güvenilir, doğru bilgiye ulaşmak istediği varsayımından yola çıkılmıştır. Bilgi içeriği eksik, reklam ve tanıtım amaçlı yayınlar izleyicide sağlık programlarına güveni etkilemektedir. Çalışmanın amacı, sağlık bilinci ve bilginin içeriğinin televizyonda yayınlanan sağlık programlarına güvene etkisini araştırmaktır. Çalışmada sağlık programlarında bilgi içeriği, sağlık bilinci, sağlık programlarına güven konusunda kavramsal çerçevenin ardından araştırma yöntemi ve bulgulara yer verilmiştir. Araştırmanın evreni sağlık programarı izleyicileridir. Araştırmanın amacına uygun hazırlanan anket formları çevrimi içi dağıtılmıştır. Çevrimiçi formda onayları alınan ve gönüllülük esasına dayalı olarak katılmış bireylerin doldurduğu 406 anket formu üzerinden veriler analiz edilmiştir. Araştırma sonucuna göre program içeriğinin güven düzeyine pozitif yönde ve istatistiksel olarak anlamlı etkide bulunduğu tespit edilmiş, sağlıkta bilinç düzeyinin güven düzeyine istatistiksel olarak anlamlı bir etkisinin bulunmadığı ortaya çıkmıştır.

Makale detayları

The Effect of Health Conciousness and Information Content on Trust Towards Health Programs

Yazarlar:

Nimet Ersin

Yayıncı:

Selcuk University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

Selçuk İletişim Vol.16 Issue 1, pp.202-234

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287736

pISSN:

2148-2942

TV Health Programs

Health Consciousness

Information Content

Trust

Health LiteracySağlık Programları

Sağlık Bilinci

Bilgi İçeriği

Güven

Sağlık Okuryazarlığı

Sayı

Makale detayları

Yazarlar: Nimet Ersin

Yayıncı: Selcuk University

Ana Başlıklar: Radyo-Televizyon

Dergi: Selçuk İletişim Vol.16 Issue 1, pp.202-234

Belge Tipi: Makale

Yayın Tarihi: 4/2023

Belge Dili: Türkçe

Document ID (Org No.): 2001287736

pISSN: 2148-2942

Sayı

Yazarlar:

Nimet Ersin

Yayıncı:

Selcuk University

Ana Başlıklar:

Radyo-Televizyon

Dergi:

Selçuk İletişim Vol.16 Issue 1, pp.202-234

Belge Tipi:

Makale

Yayın Tarihi:

4/2023

Belge Dili:

Türkçe

Document ID (Org No.):

2001287736

pISSN:

2148-2942