An Examination of the Effect of Internal Marketing on Work Engagement:  An Empirical Evidence from Sport Organizations

Süleyman Murat YILDIZ

Makale detayları

An Examination of the Effect of Internal Marketing on Work Engagement: An Empirical Evidence from Sport Organizations

Yazarlar:

Süleyman Murat YILDIZ

Yayıncı:

Şahin ORUÇ

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Social Science Research 2022 Vol.11 Issue 1, pp.40-50

Belge Tipi:

Makale

Yayın Tarihi:

6/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000473354

Sıklık:

İki Yıllık

eISSN:

2146-8257

Özet:

 


This study aimed to examine the effect of internal marketing on work engagement by focusing on sports organizations. The data were obtained from the employees of public organizations providing sports services in the western region of Turkey. The study used the IM-11 scale developed by Yildiz and Kara (2017) to measure internal marketing and UWES-9 scale developed by Schaufeli and Bakker (2006) to measure work engagement. The results of the analysis showed that internal marketing significantly and positively increased the work engagement levels of the employees (β=0.552; p<0.01). This result revealed that internal marketing practices in organizations are an important instrument that increases the level of work engagement of employees.

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Makale detayları

An Examination of the Effect of Internal Marketing on Work Engagement: An Empirical Evidence from Sport Organizations

Yazarlar: Süleyman Murat YILDIZ

Yayıncı: Şahin ORUÇ

Ana Başlıklar: Sosyoloji & antropoloji

Dergi: International Journal of Social Science Research 2022 Vol.11 Issue 1, pp.40-50

Belge Tipi: Makale

Yayın Tarihi: 6/2022

Belge Dili: İngilizce

Document ID (Org No.): 2000473354

Sıklık: İki Yıllık

eISSN: 2146-8257

Sayı

Yazarlar:

Süleyman Murat YILDIZ

Yayıncı:

Şahin ORUÇ

Ana Başlıklar:

Sosyoloji & antropoloji

Dergi:

International Journal of Social Science Research 2022 Vol.11 Issue 1, pp.40-50

Belge Tipi:

Makale

Yayın Tarihi:

6/2022

Belge Dili:

İngilizce

Document ID (Org No.):

2000473354

Sıklık:

İki Yıllık

eISSN:

2146-8257