IS IT NECESSARY TO MAKE MARKET SEGMENTATION FOR TOURISTIC DESTINATIONS? A RESEARCH ON DOMESTIC AND FOREIGN TOURISTS VISITING CAPPADOCIA

M. Emin AKKİLİC; Volkan OZBEK; Nilay ALDEMİR

doi:https://doi.org/10.17261/Pressacademia.2017.638

Makale detayları

IS IT NECESSARY TO MAKE MARKET SEGMENTATION FOR TOURISTIC DESTINATIONS? A RESEARCH ON DOMESTIC AND FOREIGN TOURISTS VISITING CAPPADOCIA

Yazarlar:

M. Emin AKKİLİC | Volkan OZBEK | Nilay ALDEMİR

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.620-629

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776322

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.638

Özet:

 


Thus, the main aim of this study is to reveal whether
a different market segmentation is necessary for domestic and foreign tourists
visiting a destination with different socio-cultural factors, and various
motivations. In order to reach this aim, a field work was carried out on
British, German and Turkish tourists visiting Cappadocia destination. Research
findings reveal that socio-cultural factors affecting British, German and
Turkish tourists visits to Cappadocia are different from each other. Similar
differences are seen on motivational factors affecting to choose Cappadocia.
While domestic tourists express the reason of coming to this destination as “because
it is fashion.” British tourists state that they prefer this destination
“because it is multi-cultural region.” Germens enounce that they choose this
destination “because of its local dishes”. It has been revealed that tourists
visiting Cappadocia destination under the effects of different socio-cultural
factors and with various motivations can create different market segments in
terms of tourism firms. The study was concluded with suggestions to
academicians and practitioners. 


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Makale detayları

IS IT NECESSARY TO MAKE MARKET SEGMENTATION FOR TOURISTIC DESTINATIONS? A RESEARCH ON DOMESTIC AND FOREIGN TOURISTS VISITING CAPPADOCIA

Yazarlar: M. Emin AKKİLİC | Volkan OZBEK | Nilay ALDEMİR

Yayıncı: PressAcademia

Ana Başlıklar: Sosyal Bilimler

Dergi: PressAcademia Procedia 2017 Vol.3 Issue 1, pp.620-629

Belge Tipi: Makale

Yayın Tarihi: 6/2017

Belge Dili: Türkçe

Document ID (Org No.): 2000776322

Sıklık: Üç Yıllık

eISSN: 2459-0762

DOI: https://doi.org/10.17261/Pressacademia.2017.638

Sayı

Yazarlar:

M. Emin AKKİLİC | Volkan OZBEK | Nilay ALDEMİR

Yayıncı:

PressAcademia

Ana Başlıklar:

Sosyal Bilimler

Dergi:

PressAcademia Procedia 2017 Vol.3 Issue 1, pp.620-629

Belge Tipi:

Makale

Yayın Tarihi:

6/2017

Belge Dili:

Türkçe

Document ID (Org No.):

2000776322

Sıklık:

Üç Yıllık

eISSN:

2459-0762

DOI:

https://doi.org/10.17261/Pressacademia.2017.638