A Research On Individuals' Motivations For Using Political and Actual Content Channels On YouTube

Birgül Üstünbaş Erdoğan

Makale detayları

A Research On Individuals' Motivations For Using Political and Actual Content Channels On YouTube

Yazarlar:

Birgül Üstünbaş Erdoğan

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları | Yeni Medya

Dergi:

Yeni Medya Issue 17, pp.237-258

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001335048

pISSN:

2587-1285

Anahtar kelimeler:

Özet:

 With the development of the digital media network, the distribution and consumption of the video content market has grown towards internet-based platforms. YouTube, one of the largest online video streaming platforms worldwide, has a structure that allows users to create, upload and watch online video content, unlike traditional broadcast media. Thanks to this feature, the consumption of video contents of various types and qualities related to political and actual events, which are under the control of the content producer and whose content is created entirely by herself, is rapidly increasing. This study was conducted to determine individuals motivations for using YouTube channels related to political and actual events and to reveal what kind of relationship there is between motivations. As a result of the research using the survey technique, it was revealed that individuals motivations for using political and actual content channels on YouTube are convenience of the media, pursuit of information, entertainment of political satire and mental stability, respectively. It was concluded that there is a significant relationship between motivations, that highly educated individuals have lower mental stability motivation, and that young people and young adults have higher motivation to follow the channels. In this respect, it is anticipated that the study will guide studies carried out in the field of digital media and political communication.

 With the development of the digital media network, the distribution and consumption of the video content market has grown towards internet-based platforms. YouTube, one of the largest online video streaming platforms worldwide, has a structure that allows users to create, upload and watch online video content, unlike traditional broadcast media. Thanks to this feature, the consumption of video contents of various types and qualities related to political and actual events, which are under the control of the content producer and whose content is created entirely by herself, is rapidly increasing. This study was conducted to determine individuals motivations for using YouTube channels related to political and actual events and to reveal what kind of relationship there is between motivations. As a result of the research using the survey technique, it was revealed that individuals motivations for using political and actual content channels on YouTube are convenience of the media, pursuit of information, entertainment of political satire and mental stability, respectively. It was concluded that there is a significant relationship between motivations, that highly educated individuals have lower mental stability motivation, and that young people and young adults have higher motivation to follow the channels. In this respect, it is anticipated that the study will guide studies carried out in the field of digital media and political communication.

 With the development of the digital media network, the distribution and consumption of the video content market has grown towards internet-based platforms. YouTube, one of the largest online video streaming platforms worldwide, has a structure that allows users to create, upload and watch online video content, unlike traditional broadcast media. Thanks to this feature, the consumption of video contents of various types and qualities related to political and actual events, which are under the control of the content producer and whose content is created entirely by herself, is rapidly increasing. This study was conducted to determine individuals motivations for using YouTube channels related to political and actual events and to reveal what kind of relationship there is between motivations. As a result of the research using the survey technique, it was revealed that individuals motivations for using political and actual content channels on YouTube are convenience of the media, pursuit of information, entertainment of political satire and mental stability, respectively. It was concluded that there is a significant relationship between motivations, that highly educated individuals have lower mental stability motivation, and that young people and young adults have higher motivation to follow the channels. In this respect, it is anticipated that the study will guide studies carried out in the field of digital media and political communication.

 Dijital medya ağının gelişmesiyle birlikte video içeriği pazarının dağıtımı ve tüketimi internet tabanlı platformlara doğru bir büyüme göstermiştir. Dünya çapında en büyük çevrimiçi video akış platformlarından biri olan YouTube, geleneksel yayın ortamının aksine kullanıcıların çevrimiçi video içeriği oluşturmasına, yüklemesine ve izlemesine olanak tanıyan yapıya sahiptir. Bu özelliği sayesinde çeşitli tür ve nitelikte, içerik üreticisinin kendi denetiminde olan ve içeriği tamamen kendisinin oluşturduğu siyasi ve güncel olaylarla ilgili video içeriklerinin tüketimi hızla artmaktadır. Bu çalışma, bireylerin siyasi ve güncel olaylarla ilgili Youtube kanallarını kullanma motivasyonlarını tespit etmek ve motivasyonlar arasında nasıl bir ilişki olduğunu ortaya koymak amacıyla yürütülmüştür. Nicel araştırma yöntemlerinden anket tekniğinin kullanıldığı araştırma sonucunda, bireylerin YouTubeta siyasi ve güncel içerikli kanalları kullanma motivasyonlarının sırasıyla medya uygunluğu, bilgi arama, siyasal hiciv eğlencesi ve psikolojik istikrar olduğu ortaya çıkmıştır. Motivasyonlar arasında anlamlı bir ilişki olduğu, yüksek eğitimli bireylerin psikolojik istikrar motivasyonunun daha düşük olduğu, gençlerin ve genç yetişkinlerin kanalları takip etme motivasyonlarının daha yüksek olduğu sonucuna ulaşılmıştır. Bu yönüyle çalışmanın dijital medya ve siyasal iletişim alanında yürütülen çalışmalara yol gösterici olacağı öngörülmektedir.

Makale detayları

A Research On Individuals' Motivations For Using Political and Actual Content Channels On YouTube

Yazarlar:

Birgül Üstünbaş Erdoğan

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları | Yeni Medya

Dergi:

Yeni Medya Issue 17, pp.237-258

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001335048

pISSN:

2587-1285

Keywords: Digital Media

Youtube

Political and Actual Contents

Uses and Gratifications Theory

Political CommunicationDijital Medya

YouTube

Siyasi ve Güncel İçerikler

Kullanımlar ve Doyumlar Teorisi

Siyasal İletişim.

Sayı

Makale detayları

Yazarlar: Birgül Üstünbaş Erdoğan

Yayıncı: Ankara Hacı Bayram Veli University

Ana Başlıklar: İletişim Çalışmaları | Yeni Medya

Dergi: Yeni Medya Issue 17, pp.237-258

Belge Tipi: Makale

Yayın Tarihi: 12/2024

Belge Dili: Türkçe

Document ID (Org No.): 2001335048

pISSN: 2587-1285

Sayı

Yazarlar:

Birgül Üstünbaş Erdoğan

Yayıncı:

Ankara Hacı Bayram Veli University

Ana Başlıklar:

İletişim Çalışmaları | Yeni Medya

Dergi:

Yeni Medya Issue 17, pp.237-258

Belge Tipi:

Makale

Yayın Tarihi:

12/2024

Belge Dili:

Türkçe

Document ID (Org No.):

2001335048

pISSN:

2587-1285