EMPLOYEE PERSPECTIVES OF FACTORS INFLUENCING E-BUSINESS TECHNOLOGY  ADOPTION AND USE BY SMALL AND MEDIUM RETAIL ENTERPRISES

J. Dubihlela; W. Kupangwa

Makale detayları

EMPLOYEE PERSPECTIVES OF FACTORS INFLUENCING E-BUSINESS TECHNOLOGY ADOPTION AND USE BY SMALL AND MEDIUM RETAIL ENTERPRISES

Yazarlar:

J. Dubihlela | W. Kupangwa

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2016 Vol.8 Issue 1, pp.1-19

Belge Tipi:

Makale

Yayın Tarihi:

5/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000809015

Sıklık:

İki Yıllık

eISSN:

1309-8047

Özet:

 

Several sources suggest that the use of e-business technologies has offered  opportunities for both large and small businesses, such as gaining global access,  providing new products as well as enhancing customer satisfaction levels. This  paper examines the employee perspective on the factors that influence e-business  adoption and use by small and medium-sized retail enterprises that operate in the  Eastern Cape Province. Studies on employee perspective on e-business  technologies adoption within the South African small and medium-sized retailers  are limited. This study explores the perception of employees working in small or  medium-sized retail enterprises on five factors, namely, leadership, employee  technological aptitude, business culture, perceived relative advantage, and  perceived ease of use. Statistical analyses that included the assessments for  validity and reliability, descriptive statistics, Pearson’s product moment  correlations and multiple regression analysis were undertaken. The results of this  study showed that leadership, employee technology aptitude, perceived relative  advantage, and perceived ease of use have a significant positive influence on  employees’ uptake of business culture within the retail sector.

Makale detayları

EMPLOYEE PERSPECTIVES OF FACTORS INFLUENCING E-BUSINESS TECHNOLOGY ADOPTION AND USE BY SMALL AND MEDIUM RETAIL ENTERPRISES

Yazarlar: J. Dubihlela | W. Kupangwa

Yayıncı: Sosyal Bilimler Araştırmaları Derneği

Dergi: International Journal of Business and Management Studies 2016 Vol.8 Issue 1, pp.1-19

Belge Tipi: Makale

Yayın Tarihi: 5/2016

Belge Dili: Türkçe

Document ID (Org No.): 2000809015

Sıklık: İki Yıllık

eISSN: 1309-8047

Sayı

Yazarlar:

J. Dubihlela | W. Kupangwa

Yayıncı:

Sosyal Bilimler Araştırmaları Derneği

Dergi:

International Journal of Business and Management Studies 2016 Vol.8 Issue 1, pp.1-19

Belge Tipi:

Makale

Yayın Tarihi:

5/2016

Belge Dili:

Türkçe

Document ID (Org No.):

2000809015

Sıklık:

İki Yıllık

eISSN:

1309-8047